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Tag: mobile alerts


Total Results: 5

White House Black Market drives Black Friday sales with geo-fence mobile marketing
Published: November 30, 2010
Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.
Steve Madden tests MMS as discovery and purchase mechanism
Published: November 2, 2010
Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.


How to monetize SMS alerts
Published: September 16, 2009
By Eric Harber

If you can create a feed for it, you can turn it into a mobile alert. They are personal, customizable, broad-reaching and measurable – everything a marketer could ask for.

Walmart launches holiday mobile alerts program
Published: December 1, 2008
Wal-Mart Stores Inc., the world's largest retailer, is taking its cost-savings message to another interactive channel with the launch of its Walmart Holiday Mobile Alerts program.
FCC sets rules for emergency mobile alerts
Published: April 11, 2008
The Federal Communications Commission has adopted rules for the delivery of commercial mobile alerts to the public during emergencies.