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Tag: mobile app

Total Results: 541

   Displaying: 1 - 10

Macy’s puts new spin on app with chance to win gift codes
Published: March 6, 2014
Macy’s spring marketing campaign puts a new spin on integrating mobile with an in-application game enabling consumers to spin a flower-shaped wheel for a chance to win prizes.
Royal LePage app personalizes house-hunting with Draw-and-Search feature
Published: March 4, 2014
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.

Juicy Couture customers promote new line by posting selfies
Published: January 10, 2014
Juicy Couture is promoting the launch of the new line of clothing Juicy Sport through a partnership with the Snaps mobile application that lets consumers share photos with Juicy content overlaid on top.
Kids' brands flout mobile privacy months after COPPA update
Published: December 20, 2013
The Hello Kitty Carnival mobile application and the Marvelkids.com Web site are being called out for not getting parents’ approval before collecting children’s private information in the first big complaint with the Federal Trade Commission since new privacy protection rules for mobile apps went into effect in July.

P&G’s Dreft app shares baby milestones via one-click baby book
Published: December 13, 2013
Procter & Gamble brand Dreft has introduced its first mobile application with the goal of helping expecting and new parents chronicle special moments from pregnancy through their baby’s first year.

Will Facebook’s mobile advertising success be the social network’s undoing?
Published: December 5, 2013
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
Mobile app market continues its meteoric rise: report
Published: November 11, 2013
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.

United revamps mobile experience for greater contextual relevance
Published: October 31, 2013
LITCHFIELD PARK, AZ –A United Airlines executive at the Mobile Shopping Fall Summit gave a sneak peak at a new digital redesign rolling out that includes mobile, Web and in-airport kiosks.
Stolichnaya leverages mobile social, video for collaborative event reel
Published: September 30, 2013
Vodka brand Stolichnaya combines video and social sharing in a new mobile application designed to simply capturing and sharing a memorable evening out with friends.
Stella Artois customizes mobile bar guide app based on user mood
Published: September 20, 2013
Stella Artois is offering a more personalized user experience in the latest update to its Le Bar Guide mobile application by enabling users to find nearby nightspots based on their mood.

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