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Tag: mobile app

Total Results: 615

   Displaying: 1 - 10

Coffee Bean exec: Mobile can help mid-size retailers compete with big ones
Published: January 19, 2017
Eight months ago, The Coffee Bean and Tea Leaf had only the bare minimum of a mobile presence, but thanks to a concerted effort the brand is making a mobile a central part of its customer experience to compete with bigger coffee brands.
Pandora shows that putting the user experience first benefits advertisers
Published: January 6, 2017
Music streaming platform Pandora is rolling out the full version of its visual ad experience that caters to users, after beta testing brands such as Dennyís, Express and Google saw a 50 percent increase in time spent with the ads on mobile.
NBA's new companion app provides fantasy league-like experience
Published: December 28, 2016
The NBA is launching a new companion application that keeps sports fans engaged on a second screen during the game.
Delta Airlines eliminates lost luggage with first-of-its-kind mobile feature
Published: October 28, 2016
Delta Airlines is adding a convenient new feature to its mobile app that aims to make the air travel process a bit less frustrating through mobile with a bag-tracking feature.
Toyota innovates reality show viewing with interactive mobile elements
Published: October 24, 2016
Toyota is powering an interactive companion application to a popular Univision series, allowing fans to interact with the show to drive engagement beyond simple social media pushes.

US Openís official mobile app is IBM-powered and AI-enhanced
Published: September 2, 2016
IBM is bringing the power of artificial intelligence to the US Openís official event application this year, enabling enhanced features such as a cognitive concierge.
Bleecker Street flips video ad format for native viewing
Published: August 4, 2016
Film distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
Nike's new app supports die-hard fans with personalized content, rewards
Published: August 3, 2016
Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features.
Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
SI Play app ushers in modern management for youth sports
Published: July 22, 2016
Time Inc.ís Sports Illustrated Play wants to be parents' go-to source for all their youth sports needs with a new application featuring chat, schedule management, player cards, scorekeeping, maps and photos.

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