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Tag: mobile app


Total Results: 556

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Hasbro modernizes family game night with Monopoly app
Published: August 11, 2014
Hasbro is addressing a threat to traditional board games from popular video games by updating its iconic Monopoly with a mobile application that links to usersí Facebook profiles, intending to entice families that are all-around more tech-savvy than ever before.
General Mills cereal boxes to offer mobile gaming app, promo codes
Published: August 7, 2014
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations.
CMA Festival offers inside scoop to performances, giveaways via Shazam
Published: August 7, 2014
The Country Music Association Festival, which aired on ABC this week, partnered with music-recognition service Shazam to offer second-screen ads encouraging users to take a more in-depth look at the featured stars.
National 4-H Council takes agriculture education to mobile
Published: August 7, 2014
Youth development organization National 4-H Council teamed with risk management team CME Group to build an educational mobile application for agriculture despite the hands-on and physical aspects that are crucial in farming.
Bostonís Restaurants & Sports Bar focuses on family with kidsí gaming app, augmented reality
Published: August 5, 2014
In an effort to incorporate families into its marketing strategy, dining franchise Bostonís Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and a 3D augmented reality game.
Skol reinvents musical connections via location-based social app
Published: July 28, 2014
Brazilian beer brand Skol is using mobile technology to tag a song to locations on a map for a shareable experience that defines places with music.
Johnson & Johnsonís Donate-A-Photo surpasses 260K submissions, 20K users in one year
Published: July 17, 2014
NEW YORK - An executive from Johnson & Johnson announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 childrenís eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks, at Mobile Commerce Dailyís fifth annual Nonprofit Mobile Day July 15.
Brilliance.comís Diamond Finder app challenges retail prices
Published: July 16, 2014
Diamond retailer Brilliance digitized the diamond shopping experience with a new mobile application to give consumers a quick guide while shopping in-store.
New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

United Concordia, Philly zoo twinkle with gaming app promo
Published: July 10, 2014
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application Chomper Chums that offers participants free tickets to the Zoo.
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