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Tag: mobile app


Total Results: 573

   Displaying: 1 - 10

Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
Published: February 9, 2015
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
Spark conversations with millennials on mobile using animated gifs
Published: February 5, 2015
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
Priv promotes men’s health with Movember grooming offers
Published: November 17, 2014
Beauty and wellness mobile application Priv is working with Hot Towels, a New York barber service that travels to customers, to offer Movember-related services and is donating 50 percent of the proceeds to the Movember Foundation.
Macy’s Thanksgiving Day Parade app returns
Published: November 4, 2014
Macy’s Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves.
Shazam bumps up news tab for increased engagement
Published: October 29, 2014
Shazam’s most recent application update showcases efforts to keep users coming back for music news and trends, strengthening its presence in the world of music on mobile.
3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Samsung personalizes engagement via Ryder Cup mobile, TV app
Published: September 29, 2014
Consumer electronics company Samsung is going green with mobile in its current offering of an Android Ryder Cup mobile and television application allowing users to shop, stream and stay up-to-date with live coverage of the annual golf tournament.
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