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Tag: mobile app


Total Results: 569

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Priv promotes men’s health with Movember grooming offers
Published: November 17, 2014
Beauty and wellness mobile application Priv is working with Hot Towels, a New York barber service that travels to customers, to offer Movember-related services and is donating 50 percent of the proceeds to the Movember Foundation.
Macy’s Thanksgiving Day Parade app returns
Published: November 4, 2014
Macy’s Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves.
Shazam bumps up news tab for increased engagement
Published: October 29, 2014
Shazam’s most recent application update showcases efforts to keep users coming back for music news and trends, strengthening its presence in the world of music on mobile.
3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Samsung personalizes engagement via Ryder Cup mobile, TV app
Published: September 29, 2014
Consumer electronics company Samsung is going green with mobile in its current offering of an Android Ryder Cup mobile and television application allowing users to shop, stream and stay up-to-date with live coverage of the annual golf tournament.
Disney’s Star Wars Rebels hit stores with related mobile app to follow
Published: September 23, 2014
Disney will be integrating Star Wars Rebels characters in the Star Wars Scene Maker mobile application following the launch of a new TV series and related merchandise.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Disney partners with Kohl’s to drive launch of photo-contest app
Published: September 18, 2014
Department store chain Kohl’s and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
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