Tag: mobile app

Total Results: 372

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

8 questions brands should ask about mobile app localization

Published: May 23, 2012

By
Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

Published: May 16, 2012

ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Spotify exec: We are continuously investing in mobile

Published: May 11, 2012

NEW ORLEANS – A Spotify executive keynoting the International CTIA Wireless 2012 conference said the company is constantly looking to uniquely position itself in the mobile space.

Mozilla exec: HTML5 is the language of an open world

Published: May 10, 2012

NEW ORLEANS – A Mozilla executive keynoting at the International CTIA Wireless 2012 conference said that although there is still a lot of work to do in the mobile space, HTML5 will help lead the way in terms of creating innovative experiences.