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Tag: mobile app


Total Results: 567

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Shazam bumps up news tab for increased engagement
Published: October 29, 2014
Shazam’s most recent application update showcases efforts to keep users coming back for music news and trends, strengthening its presence in the world of music on mobile.
3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Samsung personalizes engagement via Ryder Cup mobile, TV app
Published: September 29, 2014
Consumer electronics company Samsung is going green with mobile in its current offering of an Android Ryder Cup mobile and television application allowing users to shop, stream and stay up-to-date with live coverage of the annual golf tournament.
Disney’s Star Wars Rebels hit stores with related mobile app to follow
Published: September 23, 2014
Disney will be integrating Star Wars Rebels characters in the Star Wars Scene Maker mobile application following the launch of a new TV series and related merchandise.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Disney partners with Kohl’s to drive launch of photo-contest app
Published: September 18, 2014
Department store chain Kohl’s and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
CNBC’s newly redesigned app hones in on personalization, video
Published: September 18, 2014
Business news television channel CNBC has redesigned its mobile application to perfect its video-playing capabilities and allow for user personalization at a time where a tailored user experience has never been more crucial.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.