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Tag: mobile app


Total Results: 607

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Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
SI Play app ushers in modern management for youth sports
Published: July 22, 2016
Time Inc.ís Sports Illustrated Play wants to be parents' go-to source for all their youth sports needs with a new application featuring chat, schedule management, player cards, scorekeeping, maps and photos.


Top 5 must-haves in your mobile apps
Published: July 19, 2016
By Kevin Nix

Aside from the aesthetics, what specific functions should an app absolutely include?

Magnum answers call for ice cream with free Uber delivery
Published: July 15, 2016
Unileverís Magnum is giving double meaning to the word "mobility" by partnering with Uber for a mobile campaign that delivers free ice cream to usersí doorsteps simply by having them swipe right in the application.
Huffington Post vies for millennials' attention with VR and emojis
Published: July 15, 2016
Huffington Post is taking a strong stance on appealing to mobile-first consumers by upgrading its application to include virtual reality content and launching a comical sticker pack in relation to the presidential election.
UFC fights content dilution with modern trading cards
Published: July 1, 2016
Mixed martial arts league Ultimate Fighting Championship has created a way for fans to get in on the action through digital trading cards that are designed for a modern age via a mobile application.
Nissanís investment in standalone AR app successfully engages college students
Published: May 6, 2016
NEW YORK Ė A Nissan executive at the Mcommerce Summit: State of Mobile Commerce 2016 said that a significant amount of research and planning went into developing its college sports fan application, Diehard Fans, resulting in a top-five ranking on the Apple App Store in the sports category.
The Bump's mobile app evolves to enhance millennial engagement
Published: May 4, 2016
XO Groupís baby-focused publication, The Bump, has relaunched its mobile application to keep up with millennial parents' evolving mobile needs via a new interaction model and programmatic strategy.
Programmatic's, native video's acceptance grows among marketers: Shazam exec
Published: April 12, 2016
NEW YORK Ė Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
Covergirl's augmented reality app attempts personalized approach
Published: April 8, 2016
While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brandís new application features a long questionnaire for a more personalized approach.
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