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Tag: mobile app

Total Results: 610

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US Openís official mobile app is IBM-powered and AI-enhanced
Published: September 2, 2016
IBM is bringing the power of artificial intelligence to the US Openís official event application this year, enabling enhanced features such as a cognitive concierge.
Bleecker Street flips video ad format for native viewing
Published: August 4, 2016
Film distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
Nike's new app supports die-hard fans with personalized content, rewards
Published: August 3, 2016
Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features.
Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
SI Play app ushers in modern management for youth sports
Published: July 22, 2016
Time Inc.ís Sports Illustrated Play wants to be parents' go-to source for all their youth sports needs with a new application featuring chat, schedule management, player cards, scorekeeping, maps and photos.

Top 5 must-haves in your mobile apps
Published: July 19, 2016
By Kevin Nix

Aside from the aesthetics, what specific functions should an app absolutely include?

Magnum answers call for ice cream with free Uber delivery
Published: July 15, 2016
Unileverís Magnum is giving double meaning to the word "mobility" by partnering with Uber for a mobile campaign that delivers free ice cream to usersí doorsteps simply by having them swipe right in the application.
Huffington Post vies for millennials' attention with VR and emojis
Published: July 15, 2016
Huffington Post is taking a strong stance on appealing to mobile-first consumers by upgrading its application to include virtual reality content and launching a comical sticker pack in relation to the presidential election.
UFC fights content dilution with modern trading cards
Published: July 1, 2016
Mixed martial arts league Ultimate Fighting Championship has created a way for fans to get in on the action through digital trading cards that are designed for a modern age via a mobile application.
Nissanís investment in standalone AR app successfully engages college students
Published: May 6, 2016
NEW YORK Ė A Nissan executive at the Mcommerce Summit: State of Mobile Commerce 2016 said that a significant amount of research and planning went into developing its college sports fan application, Diehard Fans, resulting in a top-five ranking on the Apple App Store in the sports category.
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