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Tag: mobile app


Total Results: 582

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Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
Some big retailers ignore their apps but at what cost?
Published: August 18, 2015
Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?
New York Times’ mobile ads focus on targeting meaningful moments
Published: August 5, 2015
The New York Times is launching a new advertising solution for mobile that leverages user data to serve targeted content at relevant times and places throughout the day.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Deluge of agency reviews suggests big jump for mobile budgets in 2016
Published: June 24, 2015
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Entourage gears up for film release with social aggregation app
Published: June 3, 2015
HBO’s extensive mobile and social strategy to promote the release of the film based on its popular show Entourage includes an application aggregating social content and offering ticket purchasing.
Atlanta Hawks replace team jersey with emojis for fan symbol
Published: May 8, 2015
Professional basketball team Atlanta Hawks have released two mobile applications, including an emoji keyboard, in an attempt to drive greater brand awareness and a deeper connection with fans, hoping emojis will embody a jersey-like badge of honor from true fans.
Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Flat app use means tighter competition for attention, higher ad prices: report

Published: March 5, 2015
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
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