Tag: mobile application

Total Results: 265

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults

Published: February 2, 2012

Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.

Loyal app users more likely to make a purchase: study

Published: January 19, 2012

Building relationships with app users and fostering long-term usage are more important for driving in-app purchases than getting users to the sale proposition quickly, according to a new study from Localytics.

Facebook's strength accelerates migration to apps: report

Published: January 10, 2012

Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Shape magazine uses mobile apps to motivate fitness enthusiasts

Published: January 5, 2012

Shape magazine and athletic footwear brand ASICS are inspiring readers to get into shape by using mobile applications for setting goals, tracking progress and sharing results with friends and family.

Facebook rapidly turning into mobile powerhouse

Published: December 30, 2011

The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.

Top 5 mobile apps of 2011

Published: December 29, 2011

This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.