Tag: mobile application

Total Results: 168

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Mobile apps to generate $1.6 billion in revenue in 2010: Study

Published: March 18, 2010

Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.

Mobile apps to achieve 50B downloads in 2012: GetJar

Published: March 18, 2010

Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.

Absolut Vodka gets spirited with Drinkspiration app

Published: March 17, 2010

Absolut Vodka has expanded Drinkspiration, an app combining the latest mobile technology with GPS, Twitter and Facebook, to Google�s Android OS to create buzz among mobile consumers.

Levi�s taps mobile to engage trendsetting music fans

Published: March 16, 2010

The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip �n Spin launched to coincide with March Madness and the NCAA basketball tournament.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses� ad campaigns.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK � A Google executive revealed the company�s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app �Craft Finder: Great Crafts from Disney FamilyFun� for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.

NBC Universal�s Telemundo unveils first local Spanish TV apps

Published: February 25, 2010

NBC Universal�s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.