Tag: mobile application

Total Results: 265

Bloomberg exec dishes on mobile growth strategy

Published: April 2, 2010

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.

NBA’s NY Knicks launch Android app sponsored by T-Mobile

Published: April 2, 2010

The NBA’s New York Knickerbockers have launched a new mobile application for Android handsets in partnership with carrier T-Mobile USA.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

CPG brands engaged in mobile apps race: eMarketer

Published: March 31, 2010

According to eMarketer, there will be a projected 242 million mobile users in the U.S. by year-end, helping to spur the mobile applications race between consumer packaged goods brands.

Cable operator Charter goes mobile to better support customers

Published: March 31, 2010

Cable operator Charter Communications launched mobile applications for iPhone and BlackBerry smartphones, giving customers access to information about Charter services.

Yahoo puts into place ambitious mobile advertising strategy

Published: March 29, 2010

A senior Yahoo executive discussed the company’s mobile strategy in an exclusive interview with Mobile Marketer.

Boeing exclusively sponsors MSNBC’s new Meet the Press app

Published: March 26, 2010

MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Mobile apps to generate $1.6 billion in revenue in 2010: Study

Published: March 18, 2010

Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.

Mobile apps to achieve 50B downloads in 2012: GetJar

Published: March 18, 2010

Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.