Tag: mobile application

Total Results: 265

Android app downloads catching up to iOS

Published: December 29, 2011

Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media

Published: December 8, 2011

Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

App developer settlement with FTC highlights watchdog's attention to apps

Published: September 12, 2011

Two developers of acne-treatment apps are being barred from making acne treatment claims and must pay close to $16,000 in a settlement reached with the Federal Trade Commission. The case is a reflection of the fact that the quick growth in apps is not going unnoticed by regulatory bodies.

RIM, Irene, Flurry: News briefs

Published: September 6, 2011

News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

Tips for business-to-business mobile marketing

Published: August 29, 2011

By Gordon Plutsky

Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

Best practice for mobile apps

Published: August 23, 2011

By Jeannette Kocsis

Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

Facebook’s Messenger application a threat to other mobile messaging apps

Published: August 11, 2011

Facebook’s new Messenger app could give mobile messaging applications such as BlackBerry Messenger and Apple’s forthcoming iMessage a run for their money.