Tag: mobile application

Total Results: 265

5 legal issues that could impede mobile marketing's progress

Published: May 26, 2011

As mobile takes its rightful place at the marketing table, it is increasingly becoming an easy target for constituencies not happy with its growth trajectory. Can the recent rash of lawsuits undo some of the progress?

The Learning Edge lets students prep for SAT via iPhone app

Published: May 24, 2011

The Learning Edge is helping students prepare and compete with fellow peers for the SAT via an iPhone application.

Thomson Reuters mobile effort ups the ante for legal market

Published: May 18, 2011

Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.

Sports app consolidation to continue: exec

Published: May 16, 2011

Multi-sports mobile application firm Score Media Inc. has acquired rival SportsTap as it looks for opportunities to work directly with U.S. marketers.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Mobile Web vs. mobile app: When and why

Published: April 14, 2011

By Tony Long

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

The Bowden Group cuts costs with mobile app

Published: April 12, 2011

The Bowden Group, a consulting firm for the hospitality industry, created a mobile application to help clients calculate Britain's value-added tax rate, which increased 20 percent in January.

Olympic Paints simplifies paint color choices for consumers

Published: March 31, 2011

Olympic Paints is looking to simplify the painting process for consumers via a mobile application that lets them manage their painting projects.

Don’t cut SMS out of mobile strategy: panelist

Published: March 23, 2011

ORLANDO, FL - As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement, per panelists at a CTIA Wireless 2011 session.

360-degree mobile strategy goes beyond just apps and Web: CTIA keynote

Published: March 22, 2011

ORLANDO, FL - The majority of brands seem to think that a mobile strategy consists of an app and a mobile Web site, according to a keynote at the International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.