Tag: mobile application

Total Results: 265

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

Architectural Digest lets readers create their dream kitchen via mobile

Published: March 18, 2011

NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.

Most mobile apps have no connective tissue to database marketing

Published: February 9, 2011

By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

MGM Resorts supports new loyalty program and sweepstakes with mobile

Published: January 13, 2011

MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.

$950M Groupon funding indicates confidence in location-based deals is afoot

Published: January 12, 2011

Daily deals giant Groupon has raised $950 million in funding to change the way people shop locally and to continue to service neighborhood businesses.

Toyota provides in-vehicle mobile applications via Entune multimedia system

Published: January 6, 2011

Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.

BMW introduces mobile app to complement ongoing Joy campaign

Published: January 4, 2011

BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.

Scholastic Media rolls out interactive storybook apps for iPad

Published: January 4, 2011

Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

Top 10 mobile applications of 2010

Published: December 28, 2010

There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Sesame Place exec: Mobile fragmentation still a big challenge

Published: December 28, 2010

Sesame Place is using mobile to further engage children and parents with educational content, but finds that fragmentation is still a big challenge.