Tag: mobile application

Total Results: 265

Fox Sports keeps fans updated with teams, fantasy leagues via mobile app

Published: December 28, 2010

Fox Sports is letting sports fans keep up-to-date with their favorite teams and manage their fantasy league via an iPhone application.

Jan. 27 Webinar: Mobile Apps: Consumer Usage, Loyalty and Advertiser Impact

Published: December 20, 2010

Register to hear The Weather Channel and Primary Impact discuss in a free webinar Thursday, Jan. 27 at 2 p.m. what brands should know about apps, consumer usage, loyalty and advertiser impact. Bonus: Brand-impact study on ads in iPad apps.

Still on the fence – mobile site or app?

Published: December 20, 2010

By Lee Zoumas

The differences between app development and mobile Web site development are quite similar to that of traditional desktop and the Web. So how does a marketer determine the right approach?

CNBC real-time stock quote app presents ad opportunities for B2B marketers

Published: December 8, 2010

CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

Mobile commerce success starts with a device-agnostic approach

Published: December 8, 2010

By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

Kelley Blue Book Android app gets 50K downloads in less than a month

Published: December 7, 2010

Kelley Blue Book launched an application for Google’s Android-enabled devices as part of its cross-platform mobile marketing strategy.

UPS expands mobile apps to international markets

Published: November 30, 2010

UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

Identifying three models for a mobile presence

Published: November 29, 2010

By Matthew Poepsel

Going mobile is not a one-size-fits-all proposition. Retailers can choose from three general approaches.

Pizza Hut exec reveals how branded app achieved 2 million downloads

Published: October 26, 2010

NEW YORK – Taking a brand and bringing it to the mobile market effectively means listening to customer feedback and acting accordingly, said a Pizza Hut executive who presented at the Mobile Shopping Summit.

My big fat mobile app

Published: October 22, 2010

By Vanessa Horwell

As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.