Tag: mobile application

Total Results: 265

Sports Illustrated, Turner Sports partner for new mobile offerings

Published: July 16, 2010

Sports Illustrated and Turner Sports have partnered to leverage one another’s operating strengths and create new revenue and marketing opportunities.

Mobile developer trumpets success monetizing World Cup app

Published: June 28, 2010

Mobile developer Moblio has brought the spectacle of the World Cup to handsets with the release of its new monetized application, Vuvuzela 2010.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

Klondike multi-screen effort taps mobile to engage consumers

Published: June 3, 2010

Klondike is using mobile as part of its multi-screen campaign that celebrates “average men” across America.

How to avoid iPhone blindness

Published: May 27, 2010

By Ed Kay

The controlled iPhone environment has created a whole false economy, especially for the plethora of companies that want to deliver a mobile presence.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.