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Tag: mobile applications


Total Results: 357

   Displaying: 1 - 10

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
General Mills cereal boxes to offer mobile gaming app, promo codes
Published: August 7, 2014
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations.
CMA Festival offers inside scoop to performances, giveaways via Shazam
Published: August 7, 2014
The Country Music Association Festival, which aired on ABC this week, partnered with music-recognition service Shazam to offer second-screen ads encouraging users to take a more in-depth look at the featured stars.
Johnson & Johnson’s Donate-A-Photo surpasses 260K submissions, 20K users in one year
Published: July 17, 2014
NEW YORK - An executive from Johnson & Johnson announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks, at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day July 15.
New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

Bravo’s Game of Crowns bedazzles fans with photo-editing app
Published: July 9, 2014
TV network Bravo’s upcoming pageant show Game of Crowns will virtualize the experience for fans with Botox-inspired filters, jewelry stickers and false eyelashes on photo-editing mobile application Aviary.
Royal LePage app personalizes house-hunting with Draw-and-Search feature
Published: March 4, 2014
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.

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