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Tag: mobile applications


Total Results: 361

   Displaying: 1 - 10

Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
Published: February 9, 2015
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
Spark conversations with millennials on mobile using animated gifs
Published: February 5, 2015
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
General Mills cereal boxes to offer mobile gaming app, promo codes
Published: August 7, 2014
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations.
CMA Festival offers inside scoop to performances, giveaways via Shazam
Published: August 7, 2014
The Country Music Association Festival, which aired on ABC this week, partnered with music-recognition service Shazam to offer second-screen ads encouraging users to take a more in-depth look at the featured stars.
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