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Tag: mobile applications


Total Results: 367

   Displaying: 1 - 10

73pc of smart home owners use voice control, increasing app utility: report
Published: March 23, 2016
Consumers who own smart home devices have quickly embraced voice recognition technology to enhance mobile applications designed to control these devices, driving further interest in the segment, according to new research from The NPD Group Connected Intelligence.
Mobile application security fails to improve: report
Published: March 2, 2016
Application developers give a lot of lip service to how they safeguard users’ personal data, but little actual improvement has been made in the past couple of years, according to a new report from Hewlett Packard Enterprise.
MLB brings fans together with baseball-devoted social media app
Published: October 7, 2015
Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.
Some big retailers ignore their apps but at what cost?
Published: August 18, 2015
Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?
Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Flat app use means tighter competition for attention, higher ad prices: report

Published: March 5, 2015
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
Published: February 9, 2015
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
Spark conversations with millennials on mobile using animated gifs
Published: February 5, 2015
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
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