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Tag: mobile applications

Total Results: 365

   Displaying: 91 - 100

Could native apps disappear as HTML5 apps gain?
Published: June 26, 2012
As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Nike+ expands mobile strategy with Android app
Published: June 25, 2012
Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.
Brand Watch: Why Gilt Groupe wins at mobile-first
Published: June 22, 2012
Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, which is increasingly raising the bar and continuing to build its mobile-first powerhouse.
Procter & Gamble takes users on a beauty tour of London via new app
Published: June 18, 2012
Procter & Gamble is bringing its online beauty magazine Beauty Recommended to mobile via a new application, providing users with interactive tours of some of London's best beauty-related spots.
GE exec: Microrelevancy is key to mobile marketing success
Published: June 14, 2012
NEW YORK A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.
Facebook, iOS play key roles in app marketplace
Published: June 11, 2012
While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.
Google boosts mobile ads, apps strategies with two buys
Published: June 6, 2012
With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.
Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative
Published: June 5, 2012
Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.
House Beautiful enlists mobile to power Pinterest integration with print magazine
Published: May 23, 2012
House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.
Facebook ramps up mobile app strategy in face of monetization fears
Published: May 11, 2012
While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.
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