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Tag: mobile applications

Total Results: 357

   Displaying: 111 - 120

Is Yahoo failing in mobile?
Published: February 2, 2012
While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults
Published: February 2, 2012
Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.
Loyal app users more likely to make a purchase: study
Published: January 19, 2012
Building relationships with app users and fostering long-term usage are more important for driving in-app purchases than getting users to the sale proposition quickly, according to a new study from Localytics.
Facebook's strength accelerates migration to apps: report
Published: January 10, 2012
Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.
Shape magazine uses mobile apps to motivate fitness enthusiasts
Published: January 5, 2012
Shape magazine and athletic footwear brand ASICS are inspiring readers to get into shape by using mobile applications for setting goals, tracking progress and sharing results with friends and family.
Facebook rapidly turning into mobile powerhouse
Published: December 30, 2011
The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.
Top 5 mobile apps of 2011
Published: December 29, 2011
This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.
Android app downloads catching up to iOS
Published: December 29, 2011
Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.
Number of free apps grows at expense of paid apps: study
Published: December 28, 2011
With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media
Published: December 8, 2011
Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.
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