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Tag: mobile applications

Total Results: 351

   Displaying: 111 - 120

Top 5 mobile apps of 2011
Published: December 29, 2011
This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.
Android app downloads catching up to iOS
Published: December 29, 2011
Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.
Number of free apps grows at expense of paid apps: study
Published: December 28, 2011
With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media
Published: December 8, 2011
Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Mediaís SMART report for October.
Toyota scores a touchdown with mobile ads running across Yahoo apps
Published: November 7, 2011
Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

App developer settlement with FTC highlights watchdog's attention to apps
Published: September 12, 2011
Two developers of acne-treatment apps are being barred from making acne treatment claims and must pay close to $16,000 in a settlement reached with the Federal Trade Commission. The case is a reflection of the fact that the quick growth in apps is not going unnoticed by regulatory bodies.

RIM, Irene, Flurry: News briefs
Published: September 6, 2011
News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

Tips for business-to-business mobile marketing
Published: August 29, 2011
By Gordon Plutsky

Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

Best practice for mobile apps
Published: August 23, 2011
By Jeannette Kocsis

Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

Barnes & Noble builds Nook Color ecosystem
Published: August 8, 2011
Barnes & Noble is expanding the content available for its new Nook Color tablet, including a Cowboys & Aliens application that lets users unlock free exclusive material when they are connected to Wi-Fi in any of the companyís locations.
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