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Tag: mobile applications

Total Results: 363

   Displaying: 111 - 120

What to do when a mobile campaign is struggling
Published: March 26, 2012
While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.
Why is Apple mum on app deletion, usage rates?
Published: March 6, 2012
Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.
Google, Apple try to shift focus to app developers in ongoing privacy debate
Published: February 28, 2012
Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Android’s 850,000 daily activations puts iOS-first strategy into question
Published: February 28, 2012
Android continues to grow at a quick pace and is now seeing 850,000 new Android devices activated each day, up more than 250 percent from last year.
Tic Tac mobile apps offer multiple AR experiences to engage millennials
Published: February 7, 2012
Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.
Grammy Awards mobile app lets users create, share musical experiences
Published: February 3, 2012
The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.
Is Yahoo failing in mobile?
Published: February 2, 2012
While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults
Published: February 2, 2012
Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.
Loyal app users more likely to make a purchase: study
Published: January 19, 2012
Building relationships with app users and fostering long-term usage are more important for driving in-app purchases than getting users to the sale proposition quickly, according to a new study from Localytics.
Facebook's strength accelerates migration to apps: report
Published: January 10, 2012
Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.
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