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Tag: mobile applications

Total Results: 367

   Displaying: 111 - 120

Launching apps to get acquired? Join the queue
Published: April 24, 2012
While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

Relativity Media taps mobile advertising to promote Mirror Mirror
Published: April 11, 2012
Relativity Media is using mobile advertising to drive engagement and ticket sales for its “Mirror Mirror” film.
Facebook significantly expands mobile presence with $1B Instagram deal
Published: April 10, 2012
In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.
Weather Channel integrates pollen forecast into its mobile apps
Published: April 3, 2012
McNeil Consumer Healthcare is partnering with The Weather Channel to provide allergy sufferers with relevant information about pollen levels in their area.
What to do when a mobile campaign is struggling
Published: March 26, 2012
While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.
Why is Apple mum on app deletion, usage rates?
Published: March 6, 2012
Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.
Google, Apple try to shift focus to app developers in ongoing privacy debate
Published: February 28, 2012
Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Android’s 850,000 daily activations puts iOS-first strategy into question
Published: February 28, 2012
Android continues to grow at a quick pace and is now seeing 850,000 new Android devices activated each day, up more than 250 percent from last year.
Tic Tac mobile apps offer multiple AR experiences to engage millennials
Published: February 7, 2012
Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.
Grammy Awards mobile app lets users create, share musical experiences
Published: February 3, 2012
The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.
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