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Tag: mobile applications

Total Results: 348

   Displaying: 111 - 120

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media
Published: December 8, 2011
Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.
Toyota scores a touchdown with mobile ads running across Yahoo apps
Published: November 7, 2011
Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

App developer settlement with FTC highlights watchdog's attention to apps
Published: September 12, 2011
Two developers of acne-treatment apps are being barred from making acne treatment claims and must pay close to $16,000 in a settlement reached with the Federal Trade Commission. The case is a reflection of the fact that the quick growth in apps is not going unnoticed by regulatory bodies.

RIM, Irene, Flurry: News briefs
Published: September 6, 2011
News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

Tips for business-to-business mobile marketing
Published: August 29, 2011
By Gordon Plutsky

Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

Best practice for mobile apps
Published: August 23, 2011
By Jeannette Kocsis

Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

Barnes & Noble builds Nook Color ecosystem
Published: August 8, 2011
Barnes & Noble is expanding the content available for its new Nook Color tablet, including a Cowboys & Aliens application that lets users unlock free exclusive material when they are connected to Wi-Fi in any of the company’s locations.
Speedo dives into mobile with app, QR codes
Published: August 1, 2011
A new mobile app from Speedo plays a key role in the company’s efforts to inspire and engage fitness and competitive swimmers.
Jos. A. Bank looks to add check-out function to mobile offerings as demand grows
Published: July 28, 2011
While Jos. A. Bank is looking to add a commerce element to its mobile-optimized site and iPhone application, nothing has prevented the retailer from driving in-store traffic via mobile.
Apple faces challenges monetizing App Store
Published: July 26, 2011
Rules covering how digital content is sold within apps for iOS have some publishers agreeing to pay Apple a cut of subscription sales, while others are dropping sales options from their apps.
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