Tag: mobile applications

Total Results: 334

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.

Five trends driving mobile marketing and commerce this year

Published: May 5, 2010

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Sony Pictures uses mobile to build buzz for Karate Kid film

Published: April 26, 2010

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

IPad may woo luxury brands to finally enter mobile full-throttle

Published: April 16, 2010

Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

Mobile driving evolution of airline business

Published: April 16, 2010

Many airlines are going mobile to accommodate the growing trend of tech-savvy consumers and are expanding their mobile marketing strategy to retain customer loyalty.