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Tag: mobile applications


Total Results: 364

   Displaying: 151 - 160

360-degree mobile strategy goes beyond just apps and Web: CTIA keynote
Published: March 22, 2011
ORLANDO, FL - The majority of brands seem to think that a mobile strategy consists of an app and a mobile Web site, according to a keynote at the International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.
Will New York Times subscriptions affect mobile readers?
Published: March 21, 2011
The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?
Architectural Digest lets readers create their dream kitchen via mobile
Published: March 18, 2011
NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.
Most mobile apps have no connective tissue to database marketing
Published: February 9, 2011
By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

MGM Resorts supports new loyalty program and sweepstakes with mobile
Published: January 13, 2011
MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.

Toyota provides in-vehicle mobile applications via Entune multimedia system
Published: January 6, 2011
Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.
Scholastic Media rolls out interactive storybook apps for iPad
Published: January 4, 2011
Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

Top 10 mobile applications of 2010
Published: December 28, 2010
There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Sesame Place exec: Mobile fragmentation still a big challenge
Published: December 28, 2010
Sesame Place is using mobile to further engage children and parents with educational content, but finds that fragmentation is still a big challenge.
Jan. 27 Webinar: Mobile Apps: Consumer Usage, Loyalty and Advertiser Impact
Published: December 20, 2010
Register to hear The Weather Channel and Primary Impact discuss in a free webinar Thursday, Jan. 27 at 2 p.m. what brands should know about apps, consumer usage, loyalty and advertiser impact. Bonus: Brand-impact study on ads in iPad apps.
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