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Tag: mobile applications

Total Results: 367

   Displaying: 161 - 170

Top 10 mobile applications of 2010
Published: December 28, 2010
There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Sesame Place exec: Mobile fragmentation still a big challenge
Published: December 28, 2010
Sesame Place is using mobile to further engage children and parents with educational content, but finds that fragmentation is still a big challenge.
Jan. 27 Webinar: Mobile Apps: Consumer Usage, Loyalty and Advertiser Impact
Published: December 20, 2010
Register to hear The Weather Channel and Primary Impact discuss in a free webinar Thursday, Jan. 27 at 2 p.m. what brands should know about apps, consumer usage, loyalty and advertiser impact. Bonus: Brand-impact study on ads in iPad apps.
CNBC real-time stock quote app presents ad opportunities for B2B marketers
Published: December 8, 2010
CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

Mobile commerce success starts with a device-agnostic approach
Published: December 8, 2010
By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

Kelley Blue Book Android app gets 50K downloads in less than a month
Published: December 7, 2010
Kelley Blue Book launched an application for Google’s Android-enabled devices as part of its cross-platform mobile marketing strategy.

UPS expands mobile apps to international markets
Published: November 30, 2010
UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

My big fat mobile app
Published: October 22, 2010
By Vanessa Horwell

As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.

Branded apps may not be everyone’s cup of tea
Published: October 21, 2010
The proliferation of smartphones has sent a mob of brands and retailers into the applications space. But do all brands really need a mobile application?

Having apps and using apps not synonymous: Pew study
Published: October 13, 2010
A Pew Internet study found that although 35 percent of adults have mobile phones with applications downloaded onto them, only two-thirds of these consumers actually use the apps.
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