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Tag: mobile applications

Total Results: 348

   Displaying: 161 - 170

Disney app creates buzz for film launch, drives mobile content sales
Published: June 18, 2010
Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.
How to avoid iPhone blindness
Published: May 27, 2010
By Ed Kay

The controlled iPhone environment has created a whole false economy, especially for the plethora of companies that want to deliver a mobile presence.

Apps are a must-have element to brands’ overall marketing strategy
Published: May 25, 2010
With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.
ESPN keeps cranking out iPhone apps
Published: May 24, 2010
ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.
Disney continues to expand paid app portfolio
Published: May 20, 2010
Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.
Mobile advertising case study - Fox's Glee
Published: May 18, 2010
See how Fox used mobile advertising to promote its hit show Glee.
Verizon Wireless unveils 2D bar code initiatives
Published: May 13, 2010
Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.
Five trends driving mobile marketing and commerce this year
Published: May 5, 2010
Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.
Universal Pictures places mobile at center of movie marketing strategy
Published: April 27, 2010
NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.
Sony Pictures uses mobile to build buzz for Karate Kid film
Published: April 26, 2010
In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.
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