Tag: mobile applications

Total Results: 334

App developers face potential fines over lack of privacy policies

Published: November 2, 2012

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

Pernod Ricard enlists mobile to help launch new vodka

Published: October 29, 2012

Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

Zipcar to let non-members join, get vehicle quickly via future mobile efforts

Published: October 10, 2012

SAN DIEGO – A Zipcar executive at the MobileCon conference announced that the company will continue to use mobile as an integral piece of its overall strategy and is continually looking at new ways for the company to reach as many consumers as possible.

IBM exec: Everything that is social will be mobile

Published: October 10, 2012

SAN DIEGO – An IBM executive at the MobileCon conference said that social is inherently becoming mobile and existing applications will have to be reconceived and repackaged because of this.

Sony drives excitement for Spider-Man Blu-ray with second-screen app

Published: October 8, 2012

Sony Pictures Home Entertainment is driving excitement for the upcoming release of The Amazing Spider-Man movie on Blu-ray with a second-screen mobile application containing behind-the-scenes content fans can access now.

American Greetings leverages mobile to extend life of greeting cards

Published: September 26, 2012

American Greetings is extending engagement with a new line of greeting cards by enabling recipients to scan a QR code on a card and download a mobile application.

Grand-Am racing engages fans via mobile using video streaming

Published: September 25, 2012

Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.

Saucony app makes it easy for runners to support charities

Published: September 24, 2012

Athletic footwear brand Saucony has launched a running application that not only enables users to keep track of where and how fast they run, but also lets them support the fight against childhood obesity with every step.

Google plays catch-up with deal to acquire Snapseed

Published: September 19, 2012

In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.

Multichannel approach imperative to mobile’s success

Published: September 18, 2012

Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.