Tag: mobile applications

Total Results: 334

Maxim magazine embraces augmented reality to bring cover model to life

Published: August 9, 2012

Maxim magazine is letting readers bring its September cover to life via a new augmented reality initiative.

PBS Kids introduces storybook app to promote early science exploration

Published: August 7, 2012

PBS Kids has rolled out a new storybook application that aims to educate and engage children, as well as develop early science exploration.

Competition is fierce among leading brands to have the best app

Published: August 6, 2012

Leading brands across several categories are pouring significant resources into mobile applications in hopes of gaining first-mover advantage as well as the awareness and loyalty that can come with being seen as an innovator.

Mobile marketing insights from China

Published: August 6, 2012

By Jim Reesing

When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.

Android, iOS apps generating 60pc more revenue this year: report

Published: August 2, 2012

The revenue generated by Android and iOS applications is expected to grow 60 percent this year for a total of $8.7 billion, according to new data from Flurry Analytics.

Analyzing Pandora’s multichannel mobile strategy

Published: August 2, 2012

Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.

Mobile: Monetize or be cannibalized

Published: August 2, 2012

By
James Orsini

For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.

McDonald’s goes for mobile gold in London with 1M app downloads

Published: August 1, 2012

McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.

Obama, Romney rely on mobile apps for votes

Published: August 1, 2012

Mobile applications are playing a bigger role for presidential campaigns this year as a way to engage constituents and drive excitement around key developments, as evidenced by the release of new apps this week by the presidential campaigns for both Barack Obama and Mitt Romney.

Microsoft in unique position to raise app prices

Published: July 26, 2012

Microsoft is raising the entry-level price point for paid apps on Windows 8 to $1.49, a move that may do little to attract developers but could turn off consumers.