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Tag: mobile applications


Total Results: 357

   Displaying: 41 - 50

Purina builds on mobile app success with new photo-sharing entry for Friskies
Published: December 12, 2012
Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.
Kapture relies on mobile app to bolster user engagement
Published: December 11, 2012
Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.
App developers face potentially significant fines if they ignore privacy issues
Published: December 10, 2012
The growing concern over a perceived lack of attention being paid to consumer privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.
App developers face potential fines over lack of privacy policies
Published: November 2, 2012
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
Pernod Ricard enlists mobile to help launch new vodka
Published: October 29, 2012
Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

Zipcar to let non-members join, get vehicle quickly via future mobile efforts
Published: October 10, 2012
SAN DIEGO – A Zipcar executive at the MobileCon conference announced that the company will continue to use mobile as an integral piece of its overall strategy and is continually looking at new ways for the company to reach as many consumers as possible.
IBM exec: Everything that is social will be mobile
Published: October 10, 2012
SAN DIEGO – An IBM executive at the MobileCon conference said that social is inherently becoming mobile and existing applications will have to be reconceived and repackaged because of this.
Sony drives excitement for Spider-Man Blu-ray with second-screen app
Published: October 8, 2012
Sony Pictures Home Entertainment is driving excitement for the upcoming release of The Amazing Spider-Man movie on Blu-ray with a second-screen mobile application containing behind-the-scenes content fans can access now.

American Greetings leverages mobile to extend life of greeting cards
Published: September 26, 2012
American Greetings is extending engagement with a new line of greeting cards by enabling recipients to scan a QR code on a card and download a mobile application.
Grand-Am racing engages fans via mobile using video streaming
Published: September 25, 2012
Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.

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