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Tag: mobile applications


Total Results: 348

   Displaying: 71 - 80

Elmer’s creates photo-sharing app to drive engagement beyond back-to-school shopping
Published: July 5, 2012
Elmer’s Products Inc. is embracing mobile via a photo-sharing mobile application meant to help parents capture and share milestones such as their child’s first day back to school.
Disney bets big on mobile with national campaign
Published: June 27, 2012
In a new national TV, print and out-of-home advertising campaign, Disney showcases its Disney Mobile Magic App mobile application and includes a prominently placed mobile call-to-action to encourage downloads.
Fancy Feast supports new line launch with mobile app
Published: June 27, 2012
Fancy Feast is targeting cat lovers via an iPhone application that promotes its new line of cat food.
Could native apps disappear as HTML5 apps gain?
Published: June 26, 2012
As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Nike+ expands mobile strategy with Android app
Published: June 25, 2012
Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.
Brand Watch: Why Gilt Groupe wins at mobile-first
Published: June 22, 2012
Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, which is increasingly raising the bar and continuing to build its mobile-first powerhouse.
Procter & Gamble takes users on a beauty tour of London via new app
Published: June 18, 2012
Procter & Gamble is bringing its online beauty magazine Beauty Recommended to mobile via a new application, providing users with interactive tours of some of London's best beauty-related spots.
GE exec: Microrelevancy is key to mobile marketing success
Published: June 14, 2012
NEW YORK – A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.
Facebook, iOS play key roles in app marketplace
Published: June 11, 2012
While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.
Google boosts mobile ads, apps strategies with two buys
Published: June 6, 2012
With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.
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