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Tag: mobile applications


Total Results: 353

   Displaying: 71 - 80

Heinz Ketchup comes back for third helping of QR code-driven marketing
Published: July 19, 2012
Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message, while simultaneously driving awareness and excitement for the brand.
Mobile is the new black
Published: July 17, 2012
Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.
Facebook’s Spool deal suggests stronger content play
Published: July 17, 2012
Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.
Kraft cooks up macaroni art app to drive brand engagement
Published: July 16, 2012
Kraft Foods is driving engagement for its Macaroni and Cheese brand via a clever new app built around the well-established practice of gluing dried macaroni noodles on paper to create pictures.
Is Facebook opening a privacy can of worms with ads targeted by app use?
Published: July 10, 2012
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.



Elmer’s creates photo-sharing app to drive engagement beyond back-to-school shopping
Published: July 5, 2012
Elmer’s Products Inc. is embracing mobile via a photo-sharing mobile application meant to help parents capture and share milestones such as their child’s first day back to school.
Disney bets big on mobile with national campaign
Published: June 27, 2012
In a new national TV, print and out-of-home advertising campaign, Disney showcases its Disney Mobile Magic App mobile application and includes a prominently placed mobile call-to-action to encourage downloads.
Fancy Feast supports new line launch with mobile app
Published: June 27, 2012
Fancy Feast is targeting cat lovers via an iPhone application that promotes its new line of cat food.
Could native apps disappear as HTML5 apps gain?
Published: June 26, 2012
As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Nike+ expands mobile strategy with Android app
Published: June 25, 2012
Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.
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