Tag: mobile applications

Total Results: 267

How to avoid iPhone blindness

Published: May 27, 2010

By Ed Kay

The controlled iPhone environment has created a whole false economy, especially for the plethora of companies that want to deliver a mobile presence.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.

Five trends driving mobile marketing and commerce this year

Published: May 5, 2010

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Sony Pictures uses mobile to build buzz for Karate Kid film

Published: April 26, 2010

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.