Tag: mobile apps

Total Results: 48

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

Starbucks drives app downloads via mobile ads

Published: October 24, 2011

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.

How to boost engagement with mobile apps

Published: October 10, 2011

By Scott Kveton

You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.

Microsoft courts app developers with Windows Phone update

Published: October 4, 2011

Microsoft’s update for Windows Phone could help it attract mobile application developers and build a stronger ecosystem.

Seamless strengthens mobile reach and hyperlocal targeting capabilites via MenuPages acquisition

Published: October 3, 2011

Seamless has entered into a definitive agreement to acquire MenuPages to provide a full-service experience for consumers looking to discover, research and order from local restaurants.

Citi Habitats drives app downloads via mobile email ads

Published: September 27, 2011

A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.

Beck’s multichannel mobile effort connects physical and digital worlds

Published: September 12, 2011

Brewer Beck’s is pulling out all the mobile bells and whistles for a three-year promotion that taps into culturally-aware consumers by discovering up-and-coming artists.

Hurricane Irene creates whirlwind of mobile traffic

Published: September 8, 2011

Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.

Mobile apps as part of a short-term campaign

Published: August 22, 2011

By Magnus Kern

Is there anything wrong with 1 million people using your app only once?

Money Mailer revamps mobile strategy to increase reach

Published: August 2, 2011

Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.