Tag: mobile apps

Total Results: 57

Reading between the headlines: Making sense of the news in 2010

Published: December 30, 2010

There were many headline-grabbing advancements and initiatives in the areas of mobile marketing, media and commerce in 2010 as the ecosystem overcame challenges to approach mainstream adoption.

Mobile industry offers recession-proof jobs: Elance

Published: December 21, 2010

In a year when the economy has been described as something between “stagnant” and “rock bottom,” several employment categories proved to be recession-proof, with the mobile industry leading the pack.

Companies need to promote their mobile offerings more aggressively: study

Published: December 16, 2010

Sixty-two percent of Fortune 50 companies use mobile channels to reach their customers, but few promote their offerings using existing media, according to a study by Burson-Marsteller.

Both apps and mobile Web sites should be considered by marketers: study

Published: December 3, 2010

Although applications can be an incredible brand experience and provide an extraordinary level of connectivity with consumers, only a handful of them completely dominate, leaving the rest fighting for an audience, according to a Moosylvania study.

Budweiser brings live sports connectivity to fruition via mobile ad campaign

Published: November 29, 2010

Budweiser created a cross-platform in-application advertising program, pushing its Bar Finder campaign to sports enthusiasts in Canada.

OpenTable grows Android app install base with mobile ads

Published: November 1, 2010

OpenTable ran a campaign via Google's AdMob to increase the install base for the Android version of its application.

Random House to turn children's books into paid mobile apps

Published: September 17, 2010

Bertelsmann’s Random House is expanding its publishing program to bring children’s content to new channels of digital distribution such as mobile devices.

Intersection of LBS, social gaming is a booming niche: Booyah exec

Published: May 26, 2010

The top executive of Booyah, creator of the location-based application MyTown, discussed the opportunities of location-based services and mobile social gaming in an exclusive interview.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

Green Party places app at center of election campaign strategy

Published: May 4, 2010

Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies.