Tag: mobile bar codes

Total Results: 76

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

Tylenol relies on mobile to educate consumers on responsible dosage

Published: January 31, 2012

Consumers can scan 2D codes on select boxes of Extra Strength Tylenol for access to dosing information and other helpful tools at the point of purchase.

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

Chili's continues mobile bar code push with scannable menus

Published: January 25, 2012

Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

Starbucks promotes coffee blend via QR codes

Published: January 23, 2012

Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

Hearst, Glidden build mobile bar code initiative with interactive ads

Published: January 11, 2012

Hearst Corp.’s House Beautiful is using mobile bar codes to bring the publication’s static advertisements for Glidden paints to life.

What does 2012 have in store for mobile bar codes?

Published: January 5, 2012

There are differing theories on whether or not QR codes will dominate in 2012.

Taco Bell further cements position in mobile via QR code campaign

Published: December 28, 2011

Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media.

Cesar taps QR codes to promote Pandora radio station

Published: December 12, 2011

Dog food brand Cesar and Pandora have teamed for a marketing campaign that incorporates QR codes and features a branded radio station for dog lovers.