Tag: mobile bar codes

Total Results: 93

Tissot Swiss Watches activates NASCAR sponsorship with QR codes

Published: October 8, 2010

Tissot Swiss Watches is making its sponsorship of NASCAR driver Danica Patrick interactive by placing a QR code on the hood of her racecar.

Acura taps 2D bar codes to activate print ad campaign

Published: October 1, 2010

Honda’s luxury brand Acura is running print ads featuring 2D bar codes to encourage consumers to engage with the brand across various channels and schedule a test drive.

Mobile bar code scanning up 700pc since January: Scanbuy study

Published: September 29, 2010

A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.

Jack Daniel's taps 2D bar codes to link consumers to video ad

Published: September 16, 2010

Jack Daniel's is rolling out a mobile marketing campaign for its 160th birthday celebration, asking fans to sign a petition to make it a national holiday.

Buongiorno taps NeoMedia to deliver mobile bar codes to marketers

Published: August 10, 2010

News briefs - Buongiorno partners with NeoMedia Technologies to offer mobile bar codes; Zynga acquires mobile game developer Unoh; SAP's Sybase powers mobile enterprise applications.

AT&T cements mobile bar code strategy with three new services

Published: August 4, 2010

Wireless carrier AT&T has launched three mobile bar code services with the goal of asserting its dominance in the emerging interactive marketing channel.

Verizon’s multichannel campaign achieves 175K bar code scans

Published: August 3, 2010

Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.

Cycle World iPhone app averaging 1,000 downloads per week

Published: July 13, 2010

Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

Fox taps mobile bar codes to promote Avatar Blu-ray, DVD launch

Published: June 7, 2010

Twentieth Century Fox Home Entertainment LLC is running a mobile campaign featuring 2D bar codes at Best Buy and Kmart stores to promote the release of Avatar on Blu-ray disc and DVD.