Tag: mobile campaigns

Total Results: 4

Using personas for better mobile campaigns: Published: October 18, 2010; By Kevin French
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
Top five mobile survivor guidelines for effective campaigns: Published: January 12, 2009; By Shira Simmonds
As brands allocate more media spend towards mobile, agencies and in-house marketing departments are attempting to launch mobile campaigns on their own. Are they doing it right?
Seeking nominations for Mobile Marketer of the Year: Published: October 27, 2008; Regardless of the recent financial crisis, this year has by all means been wonderful for mobile marketing. Who's the smartest of them all mobile marketers?
Air2Web debuts Mobile Marketing Solution Series: Published: April 18, 2008; Air2Web Inc. has officially introduced a suite of packaged mobile marketing services targeting brands, marketers and advertising agencies.