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Tag: mobile commerce


Total Results: 3484

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The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Customers are lazy. Are marketers ready to pick up the slack?
Published: July 28, 2016
By Vanessa Horwell

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?

Rallying cry for transparency should mean more revenue for mobile publishers
Published: July 27, 2016
By Ionut Ciobotaru

Both advertisers and publishers are demanding more transparency in everything they do.

As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
Published: July 26, 2016
By Wilson Kerr

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

How luxury brands engage the mobile-savvy customer
Published: July 21, 2016
By David Harouche

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

What is wrong with your mobile loyalty program and how to fix it?
Published: July 20, 2016
By Kevin Nix

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

Top 5 must-haves in your mobile apps
Published: July 19, 2016
By Kevin Nix

Aside from the aesthetics, what specific functions should an app absolutely include?

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