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Tag: mobile commerce


Total Results: 2660

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Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Free apps with relevant ads curry favor with Americans: report
Published: October 23, 2014
Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to how app developers are struggling to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commissioned by the Digital Advertising Alliance.
Mobile games captivate brands as real-time optimization opportunities grow
Published: October 22, 2014
As playing games on mobile becomes a broadly shared activity, more brands are embracing its value in engaging consumers.
Montreal Gazette redesign reflects mobile’s role in changing news consumption
Published: October 22, 2014
The launch of a redesigned Montreal Gazette that features fully differentiated products across print, Web, tablet and smartphone to better engage with consumers on mobile attempts to redefine the way news is produced, presented, consumed and monetized.
Target scares up Halloween sales with Instagram treats - Mobile Commerce Daily
Published: October 22, 2014
Mobile Commerce Daily - Target scares up Halloween sales with Instagram treats; Local restaurants streamline pay-at-the-table with Apple Pay.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.
USA Today sees 60pc jump in mobile visitors as print business sags
Published: October 21, 2014
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Are in-store tablets the right prescription for retail effectiveness?
Published: October 21, 2014
By Jerry Rightmer

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

Budweiser extends sports sponsorships into bars via M2M wireless, social
Published: October 20, 2014
Budweiser’s interactive beer tap handles that flash and display messages to mark sports highlights are going into 8,000 bars nationwide, with social media integration in the works to drive mobile engagement.