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Tag: mobile commerce


Total Results: 2971

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Marketers underestimate millennials’ mobile savvy in car shopping: study
Published: March 30, 2015
Automotive marketers have underestimated millennials’ proficiency in using mobile devices to research purchases, and should emphasize selling points such as pricing and fuel economy rather than technology to reach the demographic, according to an Edmunds.com study.
Las Vegas fantasy NCAA March Madness play leverages native ads
Published: March 30, 2015
Las Vegas, the home of sports odds-making, is leveraging mobile native ads in an integrated, cross-channel campaign around NCAA March Madness through its partnership with Yahoo’s fantasy site for the college basketball tournament.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

GOP presidential hopefuls tap Meerkat to transform political campaigning
Published: March 27, 2015
Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.
Aetna stands out among health insurers in weak app space: study
Published: March 27, 2015
Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.
Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization
Published: March 26, 2015
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Medea Vodka lights up party with iBeacon-flavored bottle messages
Published: March 26, 2015
Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.
The new HQ for innovation labs? Your retail store
Published: March 26, 2015
By Babs Ryan

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

How Budweiser’s mobile flexibility keeps it at head of the pack
Published: March 25, 2015
An analysis of Budweiser’s mobile strategy over several years shows the brewer to be a consistent leader, excelling at targeting and engaging millennials, the demographic that represents its best opportunity in the years ahead.
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