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Tag: mobile commerce


Total Results: 2772

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Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Vonage integration of app with watch points to wearables boom
Published: December 19, 2014
Vonage’s integration of a mobile application with an Android Wear smartwatch anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Key techniques to get brands through holiday downloads
Published: December 19, 2014
By Harish Thimmappa

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

NBC 4 New York brings video to subway riders as first Wi-Fi advertiser
Published: December 17, 2014
NBC 4 New York, the NBC television network’s flagship station, is the first brand to advertise on the New York subway’s Wi-Fi platform, beaming video clips to connected consumers in tunnels beneath the Big Apple.
5 marketing requirements for luxury customer engagement in 2015
Published: December 17, 2014
By Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

Royal British Columbia Museum leverages beacons to enhance visitor experience
Published: December 16, 2014
The Royal British Columbia Museum’s leveraging of beacons is enhancing the museum experience for visitors by letting them access information hotspots with additional text, images, audio and video.
Marketers urged to more deftly tap consumer emotions on mobile: study
Published: December 16, 2014
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
How mobile changes marketing
Published: December 16, 2014
By Steve Gershik

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Use mobile to make customers feel cared for: report
Published: December 15, 2014
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Porch app builds bond between homeowners, professionals
Published: December 15, 2014
Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
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