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Tag: mobile commerce


Total Results: 2304

   Displaying: 1 - 10

Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

3 recent market shifts in in-game advertising
Published: April 17, 2014
By Jessica Joines

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Applying true luxury marketing principles to the broader luxury sector
Published: April 15, 2014
By David Moritz

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

How the 5 biggest online travel agencies are expanding beyond mobile bookings
Published: April 14, 2014
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
If a tweet falls in the forest . . .
Published: April 14, 2014
By Gary Schwartz

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

5 tips to boost search engine optimization in a competitive environment
Published: April 10, 2014
By Eric Covino

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

Payment apps headed toward shakeout as merchant offerings multiply - Mobile Commerce Daily
Published: April 9, 2014
Mobile Commerce Daily today - Payment apps headed toward shakeout as merchant offerings multiply; Mobile payments to rise 40pc this year: Juniper.
Mobile ad revenue share report requires native response
Published: April 9, 2014
By Ariff Quli

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
Published: April 8, 2014
NEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
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