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Tag: mobile commerce

Total Results: 3074

   Displaying: 1 - 10

Duracell recharges successful mobile sticker strategy for the summer
Published: May 21, 2015
Duracellís Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.
The appís role in mobile commerce
Published: May 21, 2015
By David Fink

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

HotelTonight uncorks in-car rewards to promote smarter alcohol consumption
Published: May 19, 2015
HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.
Brands should move quickly to capitalize on wearables: report
Published: May 19, 2015
Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a report from Mindshare and Goldsmiths University of London
Mobile commerce has a visibility problem
Published: May 19, 2015
By Kumaran Sambandan

Mobile commerce is not turning into a windfall for every retailer.

Q1 2015 mobile site performance benchmark report
Published: May 18, 2015
In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
UNICEF taps mobile-enabled crowdsourcing to tackle global problems
Published: May 18, 2015
UNICEF is tapping the wisdom of the crowd via mobile phone to help bring food security, renewable energy and other resources to impoverished children in 190 nations, pointing to mobileís ability to drive valuable input in global public service.
Q&A: QVC explains how retailers can make the most of wearables - Mobile Commerce Daily
Published: May 18, 2015
Mobile Commerce Daily today - Q&A: QVC explains how retailers can make the most of wearables; Lilly Pulitzerís in-store experience blooms with mobile-enabled omnichannel push.
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