Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 3022

   Displaying: 1 - 10

Google looks to wireless play amid 11pc jump in Q1 ad sales
Published: April 24, 2015
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Coca-Cola connects with moms on mobile via fitness-tracking push
Published: April 23, 2015
Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging families in three Southern states to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.
Mobile ad revenue surge is Facebook’s data-sharing reward
Published: April 23, 2015
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
How mobile is transforming the grocery/CPG business
Published: April 23, 2015
By Adam Meshekow

Mobile and Internet make up roughly 45 percent of an average person’s media consumption, yet advertisers are only spending about 26 percent of their budget on those two mediums, including a mere 4 percent on mobile.

Google’s Android Web notifications inch toward eliminating need for apps
Published: April 22, 2015
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Starbucks’ experimental bent boosted by loyal following on mobile
Published: April 21, 2015
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
Avianca targets US Hispanics with programmatic mobile ad exchange
Published: April 21, 2015
Univision is part of a programmatic mobile ad exchange aimed at making it easier for advertisers to connect with United States Hispanics, with Colombian airline Avianca among the first to do so via the network.
3 use cases for A/B testing on mobile
Published: April 21, 2015
By Lynn Wang

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

Please clecik here to register now!