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Tag: mobile commerce


Total Results: 2554

   Displaying: 1 - 10

Toyota leverages mobile to target in-market local car shoppers
Published: August 29, 2014
Toyota is using a new mobile advertising unit to serve real-time offers to customers who are in a Toyota dealer’s region and in the market for a car.
7-Eleven expands Belly loyalty program in US, Canada after trial - Mobile Commerce Daily
Published: August 29, 2014
Mobile Marketer today - 7-Eleven expands Belly loyalty program in U.S., Canada after trial; Peer-to-peer shopping apps: Which one will survive?
Brands are missing a mobile opportunity with seniors
Published: August 29, 2014
By Thomas Brence

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

College stadiums pilot mobile delivery of personalized content to fans
Published: August 28, 2014
Football stadiums at five United States colleges will build engagement with fans this season by broadcasting personalized video highlights, play-by-analysis, interactive games and more via a mobile application.
WNYC mobile traffic jumps after launch of listener-engagement campaign
Published: August 28, 2014
Public radio station WNYC has seen mobile traffic surge since unveiling a campaign two months ago to drive listener engagement.
Target, Nordstrom boost mcommerce with shoppable Instagram images - Mobile Commerce Daily
Published: August 28, 2014
Mobile Commerce Daily today - Target, Nordstrom boost mcommerce with shoppable Instagram images; NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth.
3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Auto brands must leverage mobile to reach millennials: study
Published: August 27, 2014
The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millennials’ fundamental connection to their smartphones, according to a new MRY study on the future of connected cars.
Comcast personalizing local news with EveryBlock Philly relaunch
Published: August 27, 2014
Comcast is providing Philadelphia’s mobile-savvy consumers with personalized local news and information by relaunching EveryBlock Philly, a hyper-local, free online service and mobile application that aggregates and curates content at the neighborhood level.
Macy’s drives mcommerce with live shopping during Fashion Rocks - Mobile Commerce Daily
Published: August 27, 2014
Mobile Commerce Daily today - Macy’s drives mcommerce with live shopping during Fashion Rocks; IHOP pits new menu items against one another in Twitter contest.