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Tag: mobile commerce


Total Results: 2917

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Marketers miss out with mobile radio ads lacking call to action
Published: March 5, 2015
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
South by Southwestís big beacon play emphasizes meaningful networking
Published: March 5, 2015
South by Southwestís mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.
The Knot goes mobile-first for secure future with millennials
Published: March 5, 2015
Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brandís traffic.
Sephora shapes mobile personalization with tailored, step-by-step experience - Mobile Commerce Daily
Published: March 5, 2015
Mobile Commerce Daily today - Sephora shapes mobile personalization with tailored, step-by-step experience; MasterCard and Kiip ramp up personal experiences via Priceless Surprises app.
What the future of mobile data has in store
Published: March 5, 2015
By Ashwin Nayak

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand's entire app audience
Published: March 4, 2015
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.
Pizza Hutís mobile commerce goals drive connected car ordering test - Mobile Commerce Daily
Published: March 4, 2015
Mobile Commerce Daily today - Pizza Hutís mobile commerce goals drive connected car ordering test; Mall developer Starwood offers time-sensitive mobile deals to build traffic.
Single-channel approaches to customer conversations will not work
Published: March 4, 2015
By Steve Gershik

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

NCAA March Madness reveals growing role for Snapchat in sports marketing
Published: March 3, 2015
While Twitter typically dominates social media marketing around live sports events, marketers for this year's NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application's standing continues to grow.
IKEAís powered furniture line gives mobile users a charge
Published: March 3, 2015
IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.
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