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Tag: mobile commerce


Total Results: 3202

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FTC issues new social media and endorsement guidance
Published: September 2, 2015
By Andrew B. Lustigman

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

Marketing to China’s millions: Make social media a priority
Published: September 1, 2015
By Rebecca Lui

Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?

Why cinema is the heart of advertising – with mobile at its core
Published: August 31, 2015
By Joe Evea

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

Rewarding healthy lifestyles: The next wave of loyalty
Published: August 28, 2015
By David Hargreaves

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

Webinar on Sept. 24: Five last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on 5 last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners and iCrossing offer strategic marketing advice.
Brands and publishers must tap the changing Hispanic market
Published: August 27, 2015
By Ian Foley

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

How app search optimization is about to change
Published: August 25, 2015
By Ed Chater

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Content’s specialized role in mobile and digital marketing
Published: August 20, 2015
By Emily Adams

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

Is Apple really a luxury-sector brand?
Published: August 19, 2015
By Lorre White

I take issue with mass marketers that have declared Apple merchandise as luxury products.

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