Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 3428

   Displaying: 1 - 10

Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Published: May 27, 2016
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.
Will mobile-driven price matching accelerate as Walmart doubles down? - Mobile Commerce Daily
Published: May 27, 2016
Mobile Commerce Daily today - Will mobile-driven price matching accelerate as Walmart doubles down?; Rite Aid beautifies social media contests to drum up sales.
What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

Sephora boosts in-store services with mobile booking capability - Mobile Commerce Daily
Published: May 26, 2016
Mobile Commerce Daily today - Sephora boosts in-store services with mobile booking capability; Shopkick builds bigger offline-online bridge with video, receipt scanning.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

Please click here to download now!