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Tag: mobile commerce

Total Results: 2827

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Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting
Published: January 23, 2015
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

64pc of US consumers want video-enabled doctor visits: poll
Published: January 22, 2015
A poll showing that 64 percent of Americans would welcome video-enabled doctor visits and that 7 percent, or 20 million people, would switch primary care doctors to ones that offer telehealth visits, suggests that mobile video deserves a prominent spot in health marketing plans.
TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Will Mazda’s 3D mobile ad spare the banner from execution?
Published: January 21, 2015
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.
L’Oreal polishes image with makeup artists via YouTube-centered campaign
Published: January 21, 2015
L'Oreal aims to bring makeup artists closer to the brand with a YouTube-centered search for the next great designer, including a contest offering a cash prize worth 100,000 euros, or about $116,000, and a one-year contract.
The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Budweiser says Super Bowl digital strategy as important as ad buy
Published: January 20, 2015
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
CPGs should drive offer relevancy with fitness monitoring behavioral data: report
Published: January 20, 2015
Three-quarters of users of fitness monitoring devices and Web sites would part with private information in exchange for discounts and coupons, a behavioral trend spurred by the range of activities they do on smartphones and devices, according to a new study.
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