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Tag: mobile commerce

Total Results: 3591

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Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

CVS fires back at Apple Pay with in-app mobile wallet - Mobile Commerce Daily
Published: August 12, 2016
Mobile Commerce Daily today - CVS fires back at Apple Pay with in-app mobile wallet; Ann Taylor’s Pinterest board blends vintage styles with modern sales.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Q2 2016 mobile site performance analysis benchmark report
Published: August 11, 2016
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
Travel advisors back in vogue for luxury market, claims Virtuoso CEO
Published: August 10, 2016
LAS VEGAS – Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Unlocking mobile programmatic's potential
Published: August 8, 2016
By Ocean Fine

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

After the click: The ROI fallacy
Published: August 5, 2016
By Emily Adams

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

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