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Tag: mobile commerce


Total Results: 3022

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R&B singer Trey Songz fast-tracks a Slow Motion promotion
Published: March 11, 2015
R&B singer Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.
Buffalo Wild Wings leverages social to drive March Madness conversations
Published: March 11, 2015
Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.
Apple Watch: Marketers must raise game in battle for wrist
Published: March 10, 2015
Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.
Just 20 pc of retail consumers want location divulged: survey
Published: March 10, 2015
Marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new Accenture survey.
Ad agencies, consultancies react to the Apple Watch
Published: March 10, 2015
By Columnists

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

Google continues pivot to value-add mobile search with insurance shopping site
Published: March 9, 2015
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
Marriott works out fitness-first incentives for travelers on mobile
Published: March 9, 2015
Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.
TomTom integrates Nike+ to battle rivals in the wearables fight
Published: March 9, 2015
Dutch navigation manufacturer TomTom is furthering its partnership with footwear and apparel giant Nike by integrating the Nike+ mobile applications into its Multi-Sport GPS Sport Watches.
Sephora’s commitment to digital beauty leadership includes beacons, augmented reality - Mobile Commerce Daily
Published: March 9, 2015
Mobile Commerce Daily today - Sephora’s commitment to digital beauty leadership includes beacons, augmented reality; StubHub, Spotify partnership aims for more personalized mobile experience.
Mobile World Congress 2015: Samsung, Microsoft and smartwatches
Published: March 9, 2015
By Jarkko Leppalahti

It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on.

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