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Tag: mobile commerce

Total Results: 3077

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MLB swings at Apple Watch users as baseball returns for 2015
Published: April 6, 2015
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.
Top 10 Q1 mobile-offline activations – Mobile Commerce Daily
Published: April 6, 2015
Mobile Commerce Daily today – Top 10 Q1 mobile-offline activations; Clarks brings history into the future with WhatsApp campaign.
Mobile is the new black at Advertising Week Europe
Published: April 6, 2015
By Erin "Mack" McKelvey

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Pebbles cereal showdown gets mobile jump from basketball’s O’Neal
Published: April 3, 2015
Cereal maker Post Foods is leveraging the renown of basketball legend Shaquille O’Neal and the budding stardom of actress Bella Thorne with the mobile Web and a sweepstakes to let consumers decide which version of the popular Pebbles cereal brand has the most passionate fans.
Toyota’s Scion leverages virtual showroom to simplify car shopping
Published: April 3, 2015
Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.
Delish.com chows down on benefits of recent redesign
Published: April 3, 2015
Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.
What will win the day for mobile wallets?
Published: April 3, 2015
By Josh Glantz

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

New York Times thinks small to reach readers on Apple Watch
Published: April 2, 2015
The New York Times’ crafting of one-sentence stories specifically for Apple Watch users will extend the newsgathering organization’s efforts to cater to individual consumers, a growing priority for mobile marketers in the publishing industry.
ESPN gets personal with sports fans via responsive Web site
Published: April 2, 2015
ESPN’s re-launch of its Web site with responsive design to mark its 20th anniversary reflects the sports network’s embrace of a mobile-first approach that aims to deliver a consistent, personal experience for fans on smartphone, tablet or desktop.
What Apple’s new patent application for product packaging means
Published: April 2, 2015
By Andrew Davis

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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