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Tag: mobile commerce

Total Results: 2589

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Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Cities leverage their mobile brand to lure businesses, workers
Published: August 8, 2014
A growing number of United States cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
Walmart’s price-comparison tool catapults app downloads to new heights - Mobile Commerce Daily
Published: August 8, 2014
Mobile Commerce Daily today - Walmart’s price-comparison tool catapults app downloads to new heights; Zealios Skin Care showcases ambient light advertising opportunities on mobile.
Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

A quarter of US Android phone users drive data traffic: study
Published: August 7, 2014
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
McGruff the Crime Dog, AlertID hound criminals in new app
Published: August 7, 2014
As U.S. youngsters prepare to return to school, McGruff the Crime Dog and his home, the National Crime Prevention Council, have teamed up with AlertID on a mobile application that alerts users about suspicious neighborhood activity.
Why retailers should pay closer attention to mobile-only shoppers - Mobile Commerce Daily
Published: August 7, 2014
Mobile Commerce Daily today - Why retailers should pay closer attention to mobile-only shoppers; Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on.
5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

Social media raises awareness of TV programs: Nielsen
Published: August 6, 2014
A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.
Apple-Visa alliance would redraw mobile-payments landscape
Published: August 6, 2014
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
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