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Tag: mobile commerce

Total Results: 3198

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3 tips to protect against mobile commerce fraud
Published: June 9, 2015
By Tom Donlea

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

Marriott’s mobile welcome built on wooing bookings back from OTAs
Published: June 8, 2015
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Kellogg on rewarding new ground by tying receipt scanning to points
Published: June 5, 2015
Kellogg has updated its rewards program with a mobile-first approach, claiming to be the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning for point collection.
Why Mondelez sees start-ups as allies in tackling mobile challenges
Published: June 5, 2015
NEW YORK – Mondelez International’s outreach to start-ups for cutting-edge input into shopper challenges on mobile will bring the snacks company speed and efficiency offered by the new companies’ spare approach, a launch event for its Shopper Futures program was told.
NFL passes to Yahoo in bid to connect with global fans on mobile
Published: June 5, 2015
The National Football League’s selection of Yahoo as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices seeks to put the game on mobile platforms, where fans increasingly can be found.
FTC issues new social media/endorsement guidance
Published: June 5, 2015
By Andrew B. Lustigman

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

Walmart uses location-based targeting to create more accurate audience segments
Published: June 4, 2015
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Toyota-Ford collaboration focuses on sharing safe telematics system
Published: June 4, 2015
Toyota Motor’s deal with Ford Motor to explore integration of the Detroit car brand’s smartphone infotainment technology in Toyota vehicles aims to find smarter connectivity systems for satisfying drivers who want access to a host of in-car mobile applications.
Wireless carriers must boost investment to satisfy customers: ACSI report
Published: June 3, 2015
Wireless carriers must manage customer expectations more effectively while putting money into upgrading networks after the latest report from the American Customer Satisfaction Index showed consumers are unhappy with their service.
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