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Tag: mobile commerce

Total Results: 2968

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Why is shopping on your phone so difficult?
Published: February 18, 2015
By Jack Bicer

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
What to consider when selecting a new CRM system
Published: February 17, 2015
By Grant Halloran

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

CPG brands gain insights into shoppers, rival products via mobile tool
Published: February 13, 2015
Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.
Marketers should accelerate shift of resources into mobile video: report
Published: February 13, 2015
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
Grudge Match brings joy of revenge, eSports to mobile enthusiasts
Published: February 13, 2015
Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.
4 marketing requirements to make 2015 even more profitable
Published: February 13, 2015
By Kristin Flor

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

Honda dealers leverage selfie love, chance to win Civic in campaign
Published: February 12, 2015
Honda dealers in New York state, New Jersey and Connecticut are leveraging the selfie craze by inviting showroom visitors to snap a picture with a new Civic to have a chance to win the car.
Snapchat opens the floodgates to publishers and brands
Published: February 12, 2015
By Andy Maskin

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
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