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Tag: mobile commerce

Total Results: 2772

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Eli Lilly exec: Mobile supports effort to involve patients in their care
Published: November 5, 2014
NEW YORK – An Eli Lilly executive at the Mobile Women to Watch 2015 Summit said the company is empowering patients by making health information available through mobile, a significant achievement considering the regulatory constraints with which healthcare companies live.
Earth’s Best prioritizes transparency to reach millennial moms
Published: November 5, 2014
NEW YORK – Brand marketers must emphasize transparency and emotional relevance in campaigns and communications to win over well-educated, information-hungry millennial mothers, said executives with Hain Celestial Group, parent of Earth’s Best baby food and Celestial Seasonings tea, as well as agency Iced Media during a presentation at the Mobile Women to Watch 2015 Summit.
Mobile Marketer's Mobile Women to Watch 2015
Published: November 4, 2014
Mobile Marketer’s Mobile Women to Watch 2015 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015.
EBay, UPS in Monster’s push to mobile job hunters via Twitter
Published: November 4, 2014
EBay, UPS and Geico are on the list of brands whose help-wanted notices will appear on Monster.com job ads on Twitter, part of Monster’s effort to win back recruiters who have turned to rival Web sites.
Butterball overhauls meal-planning app to reach Android users
Published: November 4, 2014
Butterball has overhauled its meal-planning mobile application to reach Android users while increasing access to its host of recipes, tips and tools ahead of Thanksgiving.
IHeartMedia rocks mobile engagement, fans with live events
Published: November 4, 2014
IHeartMedia, parent of Internet radio platform iHeart Radio, is winning fans by engaging its growing audience of on-the-go consumers on a range of platforms, especially live events.
Successful women in mobile marketing do not wait for karma
Published: November 4, 2014
By Vanessa Horwell

Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.

Politicians should leverage social, SMS to reach voters: study
Published: November 3, 2014
Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study.
How to help big brands navigate the new media frontier
Published: November 3, 2014
By Edie Kirkman

In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.

Chicago Tribune app points to redefining of news delivery on mobile
Published: October 31, 2014
Chicago Tribune’s launch of a mobile application that lets users cherry-pick news from specific communities and specific sports teams is the latest step in media organizations’ evolution as audiences increasingly gain the power to control their media choices.
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