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Tag: mobile commerce

Total Results: 3178

   Displaying: 91 - 100

Acura leverages hyper-targeted mobile engagement to tap community loyalty
Published: May 28, 2015
The success of a dealership in Honda’s Acura division in boosting brand engagement and mobile traffic by activating local community groups via a mobile sponsorship platform suggests how automakers can boost loyalty with hyper-targeted engagement without increasing the burden on local dealers.
Time Inc.'s FanSided acquisition adds weight to Sports Illustrated's mobile customization
Published: May 28, 2015
Time Inc.’s acquisition of FanSided, a sports, entertainment and lifestyle digital content network of more than 300 Web sites with 15 million unique visitors per month, consolidates the media company’s two-year-old partnership with the network ahead of the personalization and customization of the traditional media company's Sports Illustrated magazine.
Auto retailers step up scouring of tweets amid Google-Twitter alliance
Published: May 28, 2015
Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.
Wendy’s opens innovation labs as mobile becomes competitive advantage for QSRs - Mobile Commerce Daily
Published: May 28, 2015
Mobile Marketer today - Wendy’s opens innovation labs as mobile becomes competitive advantage for QSRs; Walmart boosts omnichannel push with click-and-collect in China.
3 ways to keep mobile shoppers from ditching app shopping carts
Published: May 28, 2015
By Momchil Kyurkchiev

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

Dwell time on mobile native ads twice as long as on desktop: report
Published: May 27, 2015
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Adyoulike UK on what makes a successful in-feed native advertising campaign.
Hillary Clinton innovates mobile fundraising with Facebook sweepstakes
Published: May 27, 2015
Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.
Why conventional polling does not work. Hint: mobile
Published: May 27, 2015
By Parry Bedi

Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.

Mondelez’ Oreo brand one tough cookie, mobile analysis reveals
Published: May 26, 2015
While Oreo's always-on mobile presence has made the likeable Mondelez International cookie one of the few fast-moving consumer goods brands to successfully leverage the smartphone boom, its challenge – and opportunity – lies in converting more of that brand love into direct sales, a Mobile Marketer analysis suggests.
Responsive Web design essential in Asia-Pacific’s content cocktail: study
Published: May 26, 2015
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
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