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Tag: mobile commerce

Total Results: 3479

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Integrate real-time components into ad campaigns
Published: April 26, 2016
By Andrew Alcock and Yann Aïtbachir

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

3 ways to reinvent the phone number
Published: April 25, 2016
By Jason Knight

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

Quantifying effective mobile user experiences
Published: April 25, 2016
By Yoram Mizrachi

A Forrester study reports that half of users' state they would uninstall an app that they classify as poor and would be less willing to interact with the company's Web site or on social media.

Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Published: April 22, 2016
By Andrew B. Lustigman

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

Targeting customers in abstract terms versus concrete
Published: April 21, 2016
By Liraz Margalit

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

How mobile can swing the vote in the primaries and on Election Day
Published: April 21, 2016
By Jon Lowen

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

Next generation of digital publishers is detachable
Published: April 20, 2016
By Ofer Oved

Brands are facing a significant problem with distribution solutions.

How brands can work with influencers
Published: April 19, 2016
By Trey Courtney

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

4 ways to drive mobile engagement
Published: April 18, 2016
By Trey Courtney

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

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