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Tag: mobile commerce

Total Results: 3320

   Displaying: 91 - 100

What is a mobile marketing platform – and why a brand needs one
Published: October 13, 2015
By Pierre Barbeau

A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.

Case for first-party data in a third-party world
Published: October 12, 2015
By Steve Bagdasarian

For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.

Apple Pay’s in-app availability could be more important to adoption - Mobile Commerce Daily
Published: October 12, 2015
Mobile Commerce Daily today - Apple Pay’s in-app availability could be more important to adoption; Why Pinterest will play a big role for some retailers this Halloween.
Amazon lures Etsy users, brings handcrafts into the mainstream - Mobile Commerce
Published: October 9, 2015
Mobile Commerce Daily today - Amazon lures Etsy users, brings handcrafts into the mainstream; Operation Smile plays Yahtzee with mobile users to raise funds.
Getting the most out of holiday retail campaigns
Published: October 8, 2015
By Eric Nielsen

With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.

How brands can identify an audience to drive from awareness to transaction
Published: October 7, 2015
By Mahi de Silva

The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.

10 new trends in fashion retail
Published: October 6, 2015
By Tammy Smulders

Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.

Native app or mobile Web: Where do consumers spend more money?
Published: October 5, 2015
By Ari Weil

By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?

3 factors that deliver better ROI for mobile commerce
Published: October 1, 2015
By Melinda Krueger

While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.

5 tips to prepare for the mobile holiday shopping season
Published: September 30, 2015
By Yigal Carmy

As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.

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