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Tag: mobile commerce

Total Results: 3223

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Kleenex cries out for caring messages in interactive Facebook effort
Published: June 26, 2015
Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
AT&T raises TV Everywhere ante with Apple Watch app, more channels
Published: June 26, 2015
AT&T’s update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.
Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Ford rides mobile wave into ebike app, car-sharing program
Published: June 25, 2015
Ford Motor’s reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automaker’s efforts to attract mobile-savvy millennial buyers.
NBA bounces into younger fan base via mobile fantasy pact
Published: June 25, 2015
National Basketball Association franchises’ deal with daily fantasy sports application FanDuel points to basketball’s ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Ford drives into wearables via Android Wear, dashboard-phone syncing
Published: June 24, 2015
Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric vehicle from their wrists.
Wells Fargo builds support for battle against homelessness via “unselfies”
Published: June 23, 2015
Wells Fargo will donate $25,000 to HomeAid America’s battle against homelessness by letting trade show visitors use mobile cameras to snap “unselfies” and post them on social media in support of the cause.
Walgreens must show more in-store mobile savvy: analysis
Published: June 22, 2015
Walgreens has built a groundbreaking mobile strategy by preaching a wellness philosophy and anticipating customers’ needs, but it faces a challenge delivering the same level of mobile experience inside its actual stores, Mobile Marketer’s analysis shows.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
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