Tag: mobile commerce

Total Results: 1769

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Webinar on April 25: Tackling the growing threat of showrooming

Published: March 21, 2013

Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.

Designing a frictionless mobile loyalty program - Mobile Commerce Daily

Published: March 21, 2013

Mobile Commerce Daily today - Designing a frictionless mobile loyalty program; Banana Republic doles out mobile coupons to incentivize in-store sales.

Click-to-call: The real engine behind mobile commerce

Published: March 21, 2013

By John Busby

To sense how key phone sales are to the U.S. economy, add the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

Hasbro ties mobile gaming to in-store traffic via rewards-based coupons - Mobile Commerce Daily

Published: March 20, 2013

Mobile Commerce Daily today - Hasbro ties mobile gaming to in-store traffic via rewards-based coupons; Aéropostale amplifies mcommerce efforts with new app, in-store iPad kiosk expansion.

App downloads are vanity, usage is sanity

Published: March 20, 2013

By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Convenience has the upper hand over price in mobile retail - Mobile Commerce Daily

Published: March 19, 2013

Mobile Commerce Daily today - Convenience has the upper hand over price in mobile retail; Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek.

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

Samsung aims for bigger role in mobile payments with new Galaxy S4 phone - Mobile Commerce Daily

Published: March 18, 2013

Mobile Commerce Daily today - Samsung aims for bigger role in mobile payments with new Galaxy S4 phone; Fandango launches new digital series to drive mobile site, app traffic.

Biology and the Off-Balance Sheet Showroom

Published: March 18, 2013

By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.