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Tag: mobile commerce

Total Results: 2900

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Coca-Cola’s Tom Daly enters Mobile Hall of Fame
Published: January 13, 2015
Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.
Julep’s crowdsourcing strategy inspired by mobile mind shift
Published: January 13, 2015
NEW YORK – A Julep executive at the NRF 104th Annual Convention & Expo said the beauty products company’s move to let the wisdom of the crowd influence product offerings stems from mobile’s growing prominence, spearheading a deep dive into social retail.
Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Oscars' social media spend jumps 82pc in bid for younger viewers
Published: January 12, 2015
A $500,000 social media investment in this year’s Academy Awards show is directed at winning younger viewers on mobile who might be put off by a slew of art-film nominations while gaining a competitive edge over popular shows in the same time slot.
Dodge Viper's mobile customization option gives brand upscale cache
Published: January 12, 2015
A move by FCA US, formerly Chrysler Group, to allow buyers of the Dodge Viper to extensively customize the snazzy sports car from a mobile-optimized Web site will support the model’s bid to be ranked in the premium category, on par with Porsche and BMW.
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
Mobile versus being mobile: Match Web site experience to customer intent
Published: January 12, 2015
By Iman Sadreddin

I believe we now need to focus on developing the next level of mobile customer engagement, what I like to call intent Web design.

Travel industry shows rest of pack how to leverage mobile data
Published: January 9, 2015
The travel industry is setting itself apart from the pack in its ability to leverage mobile data to drive customer engagement, loyalty and satisfaction, according to a report from Forbes Insights and Turn.
AccuWeather storms into wearables with Android Wear app
Published: January 9, 2015
A new AccuWeather mobile application that allows hyper-local weather forecasts to be checked with a glance at an Android Wear smartwatch brings together a demand for fast information with up-to-the-minute forecasts for an exact location.
Why location-based marketing is an overripe low-hanging fruit
Published: January 8, 2015
While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.
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