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Tag: mobile commerce


Total Results: 3202

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How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Mobile Minutes: BlackBerry and PayPal; Samsung’s new phablets; Niantic Labs; Mcommerce in Indonesia
Published: August 17, 2015
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung's groove; Google's internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.
Mobile best-practice tips for small businesses
Published: August 17, 2015
By Paul Cho

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

Q2 2015 mobile site performance benchmark report
Published: August 13, 2015
The fourth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How wearables hold potential for consumers and brands
Published: August 13, 2015
By Philippe Benitez

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

Tips for building a luxury brand on Instagram
Published: August 12, 2015
By Gideon Kimbrell

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

Why Bluetooth could be the game-changer in mobile payments
Published: August 11, 2015
By Abrar Siddiqui

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

Why your business should not opt-out of SMS marketing
Published: August 7, 2015
By Brittany Bentz

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

Growing concerns over ad viewability: 3 reasons brands should go in-app
Published: August 4, 2015
By Craig Palli

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

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