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Tag: mobile commerce

Total Results: 2558

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3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Auto brands must leverage mobile to reach millennials: study
Published: August 27, 2014
The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millennials’ fundamental connection to their smartphones, according to a new MRY study on the future of connected cars.
Comcast personalizing local news with EveryBlock Philly relaunch
Published: August 27, 2014
Comcast is providing Philadelphia’s mobile-savvy consumers with personalized local news and information by relaunching EveryBlock Philly, a hyper-local, free online service and mobile application that aggregates and curates content at the neighborhood level.
Macy’s drives mcommerce with live shopping during Fashion Rocks - Mobile Commerce Daily
Published: August 27, 2014
Mobile Commerce Daily today - Macy’s drives mcommerce with live shopping during Fashion Rocks; IHOP pits new menu items against one another in Twitter contest.
Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
Burger King ups ante on promoting apps with smartphone offer - Mobile Commerce Daily
Published: August 26, 2014
Mobile Commerce Daily today - Burger King ups ante on promoting apps with smartphone offer; CVS Caremark bets on mobile innovation to extend stores’ reach.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.