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Tag: mobile commerce

Total Results: 3701

   Displaying: 11 - 20

App marketers need to rethink their mobile ad strategy
Published: February 7, 2017
By Sean Galligan

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

Q4 2016 mobile site performance analysis
Published: February 3, 2017
The 10th installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Moving beyond the mobile-friendly conversation
Published: February 2, 2017
By Itai Sadan

When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.

Conversational commerce: What it is and how to use it
Published: February 1, 2017
By Brian Heikes

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

Will retailers finally catch up to customers in 2017?
Published: January 31, 2017
By Martin Shanker

If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.

Online or offline retail? 8 ways to decide which is best for business
Published: January 30, 2017
By Smadar Landau

The debate over which retail strategy to employ is as passionate as it is unending.

Retail this year: 4 technology trends to watch
Published: January 30, 2017
By Nels Stromborg

To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle?

EBay sees mobile growth catching up to desktop - Mobile Commerce Daily
Published: January 27, 2017
Mobile Commerce Daily today - EBay sees mobile growth catching up to desktop; Express caters to contemporary men with whiskey subscriptions.
Translating luxury in mobile
Published: January 25, 2017
By Jeannette Kocsis

Luxury brands are learning that pandering becomes more difficult in a digital world.

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