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Tag: mobile commerce

Total Results: 3011

   Displaying: 11 - 20

Marriott International’s second film tantalizes millennials with value, creative
Published: April 13, 2015
Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.
Apps are key to a meaningful user-centric mobile strategy
Published: April 13, 2015
By Peter Eckert

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

ABC News Digital exec: Push still valuable in reaching app audience
Published: April 10, 2015
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
What does HBO Now mean for marketers?
Published: April 10, 2015
By Jim Porçarelli

Television viewership, once built exponentially over decades, is crumbling.

Universal’s Minions game extends franchise’s reach to mobile audiences
Published: April 9, 2015
Universal Pictures’ Minions franchise is extending its reach through mobile gaming’s power to make consumer experiences more personal, helped by the characters' timelessly childish, profane charm.
Mobile money flowing, it’s time to correct some mistakes
Published: April 9, 2015
By Jeff Hasen

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

United Airlines set to leverage data to fly past rivals on mobile
Published: April 8, 2015
United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.
Brands positioned to see sunny days via weather app ads: study
Published: April 8, 2015
Brands of all stripes will benefit from advertising on weather-related mobile applications, especially those offering related products and services or utility-based functionality, as mobile becomes a critical source of news and weather for consumers, according to research from Millennial Media.
Calling out media double standard on promoted hashtags
Published: April 8, 2015
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
Top 10 mobile advertising campaigns of Q1
Published: April 7, 2015
Toyota, Quaker, Lysol and Mazda are pulling away from the pack in mobile advertising, leveraging enhanced targeting, greater interactivity and native experiences to provide seamless digital and physical experiences for consumers and boost awareness of products and services.