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Tag: mobile commerce


Total Results: 3428

   Displaying: 11 - 20

New federal overtime rules will burden brands, retailers and agencies
Published: May 23, 2016
By Rania V. Sedhom

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

Sales tips for reaching HR professionals
Published: May 19, 2016
By William Wickey

HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.

5 common mistakes in mobile healthcare
Published: May 18, 2016
By Keith Betz

Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.

Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Published: May 18, 2016
By Winder Hughes

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

Mobile is most popular method for researching products: report
Published: May 17, 2016
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.
Marketers must track behavior down to the individual level
Published: May 17, 2016
By Sunil Thomas

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

Banks must invest in apps or risk being left behind: report - Mobile Commerce Daily
Published: May 13, 2016
Mobile Commerce Daily today - Banks must invest in apps or risk being left behind: report; Kohl’s shows off social media super powers with Captain America giveaway.
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