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Tag: mobile commerce

Total Results: 2529

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Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

Yelp launches in Chile, as mobile boom increases appetite for reviews
Published: August 15, 2014
Yelp, continuing a South American expansion, launched its social-review service in Chile to increase its share of the location-based mobile space.
NY State Parks office leverages mobile trail maps to engage visitors
Published: August 15, 2014
The New York State Office of Parks is offering free mobile maps covering 1,500 miles of trails in more than 50 parks to engage visitors.
New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Negative Google Glass sentiment raises questions for marketers
Published: August 14, 2014
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
Soaring revenue figures underscore mobile’s importance as advertising tool: report
Published: August 14, 2014
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
Mobile spending poised for further growth: eTail exhibitors
Published: August 14, 2014
PHILADELPHIA – Retailers’ investments in mobile show no signs of slowing down as these marketers continue to explore how to stay top-of-mind in light of how the path to purchase is evolving, according to exhibitors at eTail East 2014.
Barneys pushes personalized content on mobile to drive conversions - Mobile Commerce Daily
Published: August 14, 2014
Mobile Commerce Daily today - Barneys pushes personalized content on mobile to drive conversions; Amazon takes aim at Square with low-fee mobile card processing service.
4 ways to avoid the risks of responsive design
Published: August 13, 2014
By Ari Weil

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Hertz app blends travel planner, GPS to enhance rental experience
Published: August 13, 2014
Hertz, moving to create a more seamless experience for rental-car customers, has rolled out a free mobile application that integrates a travel planner and location technology to let drivers browse information about millions of United States destinations and sync trip plans with an in-car GPS system.
Please click here to download now!