Tag: mobile commerce

Total Results: 1091

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

72pc of tablet owners make purchases on weekly basis: IAB - Mobile Commerce Daily

Published: February 2, 2012

Mobile Commerce Daily today - 72pc of tablet owners make purchases on weekly basis: IAB; Amazon Appstore customers nearly triple in fourth quarter.

How apps drive Super Bowl engagement opportunities

Published: February 2, 2012

By Kalie Kimball-Malone

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Pizza Hut serves up mobile deals via targeted ad campaign - Mobile Commerce Daily

Published: February 1, 2012

Mobile Commerce Daily - Pizza Hut serves up mobile deals via targeted ad campaign, Topshop ramps up mcommerce strategy with iPhone app.

How to monetize mobile traffic

Published: February 1, 2012

By Scott Swanson

Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.

Starbucks is worldwide leader in mobile payment transactions: exec - Mobile Commerce Daily

Published: January 31, 2012

Mobile Commerce Daily today - Starbucks is worldwide leader in mobile payment transactions: exec; Subway drives in-store traffic via mobile ads.

5 tips to develop an effective tablet strategy

Published: January 31, 2012

By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

Is Google Wallet struggling to gain acceptance? - Mobile Commerce Daily

Published: January 30, 2012

Mobile Commerce Daily today - Is Google Wallet struggling to gain acceptance?; Coca-Cola drives campaign donations via branded Super Bowl mobile site.

Sophisticated game mechanics for luxury mobile marketing

Published: January 30, 2012

By Scott Forshay

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

MasterCard tests NFC payments at movie theaters - Mobile Commerce Daily

Published: January 27, 2012

Mobile Commerce Daily today - MasterCard tests NFC payments at movie theaters; Ace Hardware’s new SMS program helps customers prepare for bad weather.