Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 2721

   Displaying: 11 - 20

Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing
Published: November 18, 2014
With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.
ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content
Published: November 18, 2014
ESPN’s renaming of its SportsCenter mobile application as “ESPN” puts a standard name on the network’s top mobile properties while reducing the number of apps in its portfolio and increasing users’ power to control their content choices.
Inviting nominations: Mobile Marketer Awards 2014
Published: November 18, 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Marrying retail and digital for bricks-and-mortar stores
Published: November 18, 2014
By Kevin Thompson

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from Yankee Group, iCrossing and McCann Truth Central.
Q&A: ABC pushes custom election coverage in mobile outreach
Published: November 17, 2014
ABC News’ decision to send 10 million push alerts to users of its mobile application who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
Allstate updates app allowing inventory-taking via mobile camera
Published: November 17, 2014
Allstate’s launch of a new version of its Digital Locker free mobile application makes it easier and simpler for users to leverage their smartphone or tablet camera to take inventory of their belongings.
Getting the retailer's app ready for Black Friday
Published: November 17, 2014
By Dale Carr

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

Please click here to learn more!