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Tag: mobile commerce


Total Results: 3074

   Displaying: 11 - 20

MLB swings at storytelling home run with embrace of Snapchat
Published: May 15, 2015
Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.
Edmunds.com streamlines car shopping with in-app dealer texting
Published: May 15, 2015
Edmunds.com is streamlining car shopping with an update to its mobile application that lets consumers use a smartphone’s native texting platform to send a message directly to a dealership representative.
Domino’s pizza ordering reduced to seconds with emojis on Twitter - Mobile Commerce Daily
Published: May 15, 2015
Mobile Commerce Daily today - Domino’s pizza ordering reduced to seconds with emojis on Twitter; Mobile ticketing increased 55pc following Superstorm Sandy.
Real-time app analytics uncover the why behind mobile metrics
Published: May 15, 2015
By Alon Even

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Published: May 14, 2015
Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
Honda leverages mobile wallet ads to promote sales event
Published: May 14, 2015
Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.
Publishers’ Facebook partnerships carry no guarantee of mobile readership
Published: May 14, 2015
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

PepsiCo’s Lay's chips tears into personalization via mobile bag challenge
Published: May 13, 2015
PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.
Marketing in the Digital Age: How data helps fight entropy
Published: May 13, 2015
By Michael J. Becker

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

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