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Tag: mobile commerce

Total Results: 2772

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John Frieda triggers mobile experience with sound waves in mass merchant - Mobile Commerce Daily
Published: December 15, 2014
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.com’s Express Deals integrates Apple Pay for even faster reservations.
ABCs of content marketing and why it matters to brands
Published: December 15, 2014
By Dana Drissel

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

United Airlines embraces paperless flight decks with iPhones for attendants
Published: December 12, 2014
United Airlines, stepping up its move to create paperless aircraft and flight decks, is leveraging iPhone 6 Plus smartphones to help 23,000 flight attendants worldwide enhance the customer experience.
Santa Fe leverages Instagram to reach mobile-savvy culture vultures
Published: December 12, 2014
The city of Santa Fe successfully leveraged Instagram in a social media campaign aimed at engaging a younger audience on a national and international scale and promoting the New Mexico city in a way that complemented its reputation for the arts.
Mobile makes the “last millisecond” the “last inch” for in-store experiences
Published: December 12, 2014
By Kevin Lindsay

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Vivino app drinks up success with cross-platform translation tool
Published: December 11, 2014
Vivino is leveraging a translation service across multiple platforms to enhance the local flavor of its global mobile wine review application, reducing the time and cost related to making over digital properties for international audiences.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Sponsored content campaigns play a happy tune on Internet radio
Published: December 10, 2014
Sponsored content discovery campaigns and efforts focused on driving phone calls and distributing coupons will be a mainstay of Internet radio advertising in the months ahead as more marketers leverage the inspirational power of music to engage mobile consumers.
Budweiser brews up strongest YouTube strategy for engaging millennials
Published: December 10, 2014
Bud Light and Budweiser are among big beer brands that have poured more than $23 million into YouTube videos in the past year to engage millennials who favor craft brews, according to a report from Strike Social.
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