Tag: mobile commerce

Total Results: 1774

Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption - Mobile Commerce Daily

Published: May 20, 2013

Mobile Commerce Daily today - Google takes lessons from PayPal, Apple’s Passbook to drive mobile wallet adoption; Gilt Groupe expands mobile shopping reach with revamped Android app.

7 deadly sins as applied to QR codes

Published: May 20, 2013

By Ritesh Bhavnani

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

Office for mobile is key to Microsoft’s future. Anyone home?

Published: May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

Can Google make a play in mobile search-based offers? - Mobile Commerce Daily

Published: May 17, 2013

Mobile Commerce Daily today - Can Google make a play in mobile search-based offers?; Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers.

Getting to mobile commerce: The build vs. buy decision

Published: May 17, 2013

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

Published: May 17, 2013

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

PayPal, Groupon, Square focus on traditional POS to boost mobile strategies - Mobile Commerce Daily

Published: May 16, 2013

Mobile Commerce Daily today - PayPal, Groupon, Square focus on traditional POS to boost mobile strategies; Chase offers best-in-class mobile banking: Keynote.

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Applebee’s drives foot traffic via targeted location-based mobile campaign - Mobile Commerce Daily

Published: May 15, 2013

Mobile Commerce Daily today - Applebee’s drives foot traffic via targeted location-based mobile campaign; Rite Aid furthers mobile initiatives via multifaceted digital campaign.

6 principles of a smooth mobile commerce checkout experience

Published: May 15, 2013

By Kam Taitt

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.