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Tag: mobile commerce

Total Results: 3147

   Displaying: 11 - 20

Elvis Week app promises fans a rockiní good time at Graceland
Published: June 30, 2015
Elvis Presleyís life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legendís former home, Graceland.
Amazon hits roadblock with mobile-enabled real-world flash deals - Mobile Commerce Daily
Published: June 30, 2015
Today on Mobile Commerce Daily - Amazon hits roadblock with mobile-enabled real-world flash deals; Barclays forgoes Apple Pay while boosting wearables-based contactless payments.
4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Unileverís Axe badly needs grooming in mobile Web UX: analysis
Published: June 29, 2015
Unileverís Axe may have built an enviable reputation as a mobile media master, but the male grooming products brand is guilty of failing to fully optimize its Web sites for mobile, impairing its punch amid an emerging markets push, according to Mobile Marketerís analysis.
Kleenex cries out for caring messages in interactive Facebook effort
Published: June 26, 2015
Kimberly-Clarkís Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
AT&T raises TV Everywhere ante with Apple Watch app, more channels
Published: June 26, 2015
AT&Tís update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications companyís heated rivalry with Verizon for mobile-first TV everywhere programs.
Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Ford rides mobile wave into ebike app, car-sharing program
Published: June 25, 2015
Ford Motorís reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automakerís efforts to attract mobile-savvy millennial buyers.
NBA bounces into younger fan base via mobile fantasy pact
Published: June 25, 2015
National Basketball Association franchisesí deal with daily fantasy sports application FanDuel points to basketballís ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
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