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Tag: mobile commerce


Total Results: 2647

   Displaying: 11 - 20

Discovery’s Gold Rush characters do cameos in Gameloft’s Oregon Trail game
Published: October 10, 2014
Discovery Channel is promoting the premiere of its Gold Rush television show by integrating some of the show’s characters with Gameloft’s mobile game application, “The Oregon Trail: American Settler.”
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
Publishers Clearing House’s sweepstakes app has social tie-in
Published: October 9, 2014
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
CW speeds up mobile engagement with The Flash in launch campaign
Published: October 9, 2014
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
Retailers settling into analysis paralysis over mobile commerce progress
Published: October 9, 2014
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
Setting long-term customer relationships via in-store service
Published: October 9, 2014
By Fred Thompson

According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.

Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
NY Times pushes engagement with NYT Now with offer of free access
Published: October 8, 2014
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Cracking the mobile utility code: Lessons marketers can learn from my annual holiday
Published: October 8, 2014
By Vanessa Horwell

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.