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Tag: mobile commerce

Total Results: 2971

   Displaying: 11 - 20

Sen. Ted Cruz stumps for SMS role in election campaigning
Published: March 25, 2015
Sen. Ted Cruz turned to SMS messaging to mobilize voters and raise money as he kicked off his 2016 run for president, reflecting politicians’ growing awareness of the necessity of including a mobile program in campaigning today.
Miracle-Gro plants garden of emojis to attract millennial customers
Published: March 24, 2015
Miracle-Gro is creating what it calls the world’s biggest crowdsourced garden built entirely from plant and flower emojis to celebrate spring and reach millennial buyers of its garden and landscaping products.
American Well’s mobile app leverages social data to drive registration
Published: March 24, 2015
Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.
SXSW: Ada Lovelace, the 19th century and women’s role in tech
Published: March 24, 2015
By Dan Hodges

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

Are media buyers using the best algorithms?
Published: March 24, 2015
By Changfeng Wang

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
Turner Sports' March Madness Snapchat deal targets millennial viewers
Published: March 23, 2015
An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application's reputation as the new event-based consumption experience for millennials.
Soccer’s San Jose Earthquakes score with season-opening social push
Published: March 23, 2015
The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.
Mobile Minutes: AT&T and Cricket; Facebook expert poached; Designing on mobile; Battling cyberattacks
Published: March 23, 2015
Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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