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Tag: mobile commerce


Total Results: 2302

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Kiip exec: Connected car advertising requires more discipline than mobile
Published: March 28, 2014
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
Burberry highlights craftsmanship, heritage in sunglass email blast
Published: March 28, 2014
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers
How dayparting helps Taco Bell win at mobile - Mobile Commerce Daily
Published: March 28, 2014
Mobile Commerce Daily today - How dayparting helps Taco Bell win at mobile; 71pc of airlines say mobile is future of airline payments: report.
Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Honda digital campaign racks up 70pc of traffic from mobile
Published: March 27, 2014
SAN FRANCISCO — Executives from Honda and Quantasy at the ad:tech San Francisco 2014 conference discussed the importance of both paid and earned media in creating compelling mobile campaigns, with an emphasis on the latter.
Mobile Minutes: BlackBerry, King, HTC, USC
Published: March 27, 2014
Today in mobile marketing - BlackBerry gets U.S. government clearance for email software; King IPO: Will Candy crash?; HTC hopes the new HTC One is the chosen one; USC is planning a course in Glass journalism.
Babies “R” Us builds omnichannel prowess with print-to-Web mobile app - Mobile Commerce Daily
Published: March 27, 2014
Mobile Commerce Daily today - Babies “R” Us builds omnichannel prowess with print-to-Web mobile app; Clorox Co. exec: Hone in on hyper-targeted segments for mobile success.
Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Published: March 26, 2014
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
How Amazon is driving sales via mobile services for third-party sellers - Mobile Commerce Daily
Published: March 26, 2014
Mobile Commerce Daily today - How Amazon is driving sales via mobile services for third-party sellers; Buffalo Wild Wings ties real-time information, location into banner ads
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