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Tag: mobile commerce


Total Results: 2772

   Displaying: 21 - 30

MobileStormís launch of mPulse Mobile targets patient engagement, medical costs
Published: December 10, 2014
MobileStormís launch of mPulse Mobile at the start of mHealth Summit 2014 begins a quest to leverage mobile messaging to help medical providers engage consumers while reining in rising healthcare costs.
6 Movember lessons for pulling off effective marketing campaigns
Published: December 10, 2014
By Nic Denholm

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

Walgreens offers virtual doctor visits through app in mhealth expansion
Published: December 9, 2014
Walgreens is giving California and Michigan users of its Web site and mobile application round-the-clock access to doctors in its latest deep dive into the growing mobile health space.
Does mobile-first leave the customer behind?
Published: December 9, 2014
By Russ Somers

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

Virginia Lottery enriches security, communication via mobile messaging
Published: December 8, 2014
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Mobile shopping spurred on by consumer spontaneity
Published: December 8, 2014
By Guillaume Lelait

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

Marketers making mobile moments more personal as investment surges
Published: December 5, 2014
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
Columbia Records targets AC-DC album ads based on local weather
Published: December 5, 2014
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms that plays off the bad-weather title of a song on the album.
Rice Krispies boosts engagement with mobile voting in gingerbread event
Published: December 5, 2014
Kellogg's is teaming up with Taste of Home magazine in a mobile holiday event in New York that shares Rice Krispies recipes and lets participants text to vote for their favorite-flavored gingerbread house and the chance to win a $5,000 cash prize.
4 trends developing in content marketing in 2015
Published: December 5, 2014
By Ian Foley

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

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