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Tag: mobile commerce


Total Results: 2309

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Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily
Published: April 3, 2014
Mobile Commerce Daily today - Tesco pivots iBeacon focus towards customer service. Will others follow?; Yogen Fruz treats customers with new mobile payment option.
Mobile marketing’s evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

How the 5 biggest QSRs are leveraging mobile payments - Mobile Commerce Daily
Published: April 2, 2014
Mobile Commerce Daily today - How the 5 biggest QSRs are leveraging mobile payments; RetailMeNot expands beyond push strategy with sports complex partnership.
Beacons: Reimagining the in-store experience
Published: April 2, 2014
By Sep Seyedi

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

H&M misses out on immersive mobile video opportunity with spring campaign
 - Mobile Commerce Daily
Published: April 1, 2014
Mobile Commerce Daily today - H&M misses out on immersive mobile video opportunity with spring campaign; Panera customizes take-out ordering experience via mobile.
Mobile underscores need for personalization in programmatic
Published: March 31, 2014
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.
McDonald’s widens support of mPOS to drive delivery sales - Mobile Commerce Daily
Published: March 31, 2014
Mobile Commerce Daily today - McDonald’s widens support of mPOS to drive delivery sales; PayPal international expansion of in-store mobile payments comes to Toronto.
Kiip exec: Connected car advertising requires more discipline than mobile
Published: March 28, 2014
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
Burberry highlights craftsmanship, heritage in sunglass email blast
Published: March 28, 2014
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers
How dayparting helps Taco Bell win at mobile - Mobile Commerce Daily
Published: March 28, 2014
Mobile Commerce Daily today - How dayparting helps Taco Bell win at mobile; 71pc of airlines say mobile is future of airline payments: report.
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