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Tag: mobile commerce

Total Results: 2727

   Displaying: 21 - 30

Marrying retail and digital for bricks-and-mortar stores
Published: November 18, 2014
By Kevin Thompson

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from 451 Research and iCrossing.
Q&A: ABC pushes custom election coverage in mobile outreach
Published: November 17, 2014
ABC News’ decision to send 10 million push alerts to users of its mobile application who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
Allstate updates app allowing inventory-taking via mobile camera
Published: November 17, 2014
Allstate’s launch of a new version of its Digital Locker free mobile application makes it easier and simpler for users to leverage their smartphone or tablet camera to take inventory of their belongings.
Getting the retailer's app ready for Black Friday
Published: November 17, 2014
By Dale Carr

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

CMT tunes in to viewers’ passion for playbacks with deep linking
Published: November 14, 2014
Country Music Television, acknowledging shifts in how consumers consume content, is leveraging deep linking in a mobile ad campaign that lets users program DVRs from their phones or tablets to record episodes of the series Party Down South 2.
Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
Delivering on the promise of personalization
Published: November 14, 2014
By Matt Ramerman

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

Cadbury’s chocolate-matching campaign sweetens mobile strategy
Published: November 13, 2014
Cadbury achieved a 70 percent click-through rate on mobile in a campaign that introduced consumers via personalized video to their matches in Dairy Milk chocolate products.
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