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Tag: mobile commerce


Total Results: 3640

   Displaying: 21 - 30

Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

Snapchat’s immediacy creates highly in-tuned users: Hired exec - Mobile Commerce Daily
Published: November 3, 2016
Mobile Commerce Daily today - Snapchat’s immediacy creates highly in-tuned users: Hired exec; Users spend 42pc of media time, 12 pc marketing spend on mobile: Facebook exec.
Preparing for the digital holiday rush
Published: November 3, 2016
By Jake Weatherly

New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.

Storytelling and beaver dams: GoPro to Snap
Published: November 2, 2016
By Gary Schwartz

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

Please click here to register now!