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Tag: mobile commerce


Total Results: 2660

   Displaying: 21 - 30

Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

MSN leverages real-time sports video to boost fan engagement
Published: October 14, 2014
MSN’s leveraging of real-time sports video to expand its audience points to mobile’s suitability for delivering relevant content no matter where fans are.
Use it or lose it: How to tap end-of-year budget
Published: October 13, 2014
By Tia Sollecito

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

Discovery’s Gold Rush characters do cameos in Gameloft’s Oregon Trail game
Published: October 10, 2014
Discovery Channel is promoting the premiere of its Gold Rush television show by integrating some of the show’s characters with Gameloft’s mobile game application, “The Oregon Trail: American Settler.”
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
Publishers Clearing House’s sweepstakes app has social tie-in
Published: October 9, 2014
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
CW speeds up mobile engagement with The Flash in launch campaign
Published: October 9, 2014
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
Retailers settling into analysis paralysis over mobile commerce progress
Published: October 9, 2014
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
Setting long-term customer relationships via in-store service
Published: October 9, 2014
By Fred Thompson

According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.