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Tag: mobile commerce


Total Results: 3011

   Displaying: 21 - 30

MLB At Bat app hits big with fans, reaches 5M downloads
Published: April 7, 2015
Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events.
Best-practice tips for push notifications
Published: April 7, 2015
By Stephanie Trunzo

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

Bud Light matches native video with Tinder to reach mobile daters
Published: April 6, 2015
Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
Chevrolet rides mobile surprise-fest to engagement heights on YouTube
Published: April 6, 2015
General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.
MLB swings at Apple Watch users as baseball returns for 2015
Published: April 6, 2015
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.
Top 10 Q1 mobile-offline activations – Mobile Commerce Daily
Published: April 6, 2015
Mobile Commerce Daily today – Top 10 Q1 mobile-offline activations; Clarks brings history into the future with WhatsApp campaign.
Mobile is the new black at Advertising Week Europe
Published: April 6, 2015
By Erin "Mack" McKelvey

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Pebbles cereal showdown gets mobile jump from basketball’s O’Neal
Published: April 3, 2015
Cereal maker Post Foods is leveraging the renown of basketball legend Shaquille O’Neal and the budding stardom of actress Bella Thorne with the mobile Web and a sweepstakes to let consumers decide which version of the popular Pebbles cereal brand has the most passionate fans.
Toyota’s Scion leverages virtual showroom to simplify car shopping
Published: April 3, 2015
Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.
Delish.com chows down on benefits of recent redesign
Published: April 3, 2015
Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.