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Tag: mobile commerce


Total Results: 2917

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Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Fast Company’s new mobile app bridges magazine, news content
Published: February 26, 2015
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
Must job seekers give employers a reason to reject them?
Published: February 26, 2015
By R. Scott Oswald

With headscarf case, Supreme Court could make discrimination even easier.

DAA app, Web page ease control of mobile ad views
Published: February 25, 2015
The Digital Advertising Alliance today launched a mobile privacy application that offers consumers more choice in controlling the interest-based ads they see in the mobile environment, and a Web page for mobile connected devices which offers the same controls as the app.
Mcommerce Summit New York April 29: Macy's, Target, Sephora, Capital One, GameStop, Forrester
Published: February 24, 2015
Join Macy's Martine Reardon, Target's Alan Wizemann, Sephora's Johnna Marcus, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise and Capital One's Paul Moreton at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
Academy Awards organizers, broadcaster struggle with mobile, social
Published: February 24, 2015
The organizers of the 87th Academy Awards as well as broadcaster ABC could learn a lesson from the consumer brands that piggybacked off the excitement surrounding the event with well-executed mobile and social strategies to improve their own lackluster performances.
Havas’ Plastic Mobile acquisition marks deeper move into mobile commerce
Published: February 24, 2015
With its acquisition of Plastic Mobile, French-owned agency Havas Digital moves deeper into mobile commerce in Canada and North America, encompassing retail, loyalty, payments, coupons and in-store initiatives.
Upworthy’s millennial appeal lures Unilever, Gap as revenue surges
Published: February 23, 2015
Upworthy’s partnerships with brands such as Unilever and Gap and nonprofits such as the United Nations booked more than $10 million in revenue last year, more than doubling the two-year-old Web site’s goal and validating the wisdom of its focus on delivering viral content experiences for mobile and social audiences.
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