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Tag: mobile commerce

Total Results: 3077

   Displaying: 31 - 40

Pandora jewelry leverages interactive native ad format to drive impact
Published: May 7, 2015
The Pandora jewelry chain is seeing upbeat results from a trial of a new ad format offered by Hearst Magazines UK that provides a range of interactive features while combining storytelling with a mobile native user experience.
Original video viewing on mobile more than doubles: IAB
Published: May 7, 2015
An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.

Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Marketers getting more adept at mobile targeting, but challenges loom
Published: May 6, 2015
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular ad.
Mobile social's growth continues, except among younger consumers: study
Published: May 6, 2015
Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.
Mobile media to play pivotal role in 2016 presidential elections
Published: May 6, 2015
By Dan Hodges

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

Google’s mobilegeddon was more hype than reality: report
Published: May 5, 2015
Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.
Apartments.com finds a home in mobile via campaign, Web site
Published: May 5, 2015
Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.
How digital activity logging is changing customer research
Published: May 5, 2015
By Hilding Anderson

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

Kia doubles social media engagement at 47pc of the cost
Published: May 4, 2015
Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.
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