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Tag: mobile commerce

Total Results: 3147

   Displaying: 31 - 40

P&G’s Tide cleans up on mobile with consumer focus, quality
Published: June 15, 2015
Tide's continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
Going Greyhound to get easier with GPS tracker on mobile app
Published: June 15, 2015
Greyhound will boost convenience for travelers on mobile by including a new real-time GPS tracking system on its mobile application, allowing customers to see where their bus is, and when it will arrive at their destination.
4 reasons why your AdWords campaigns are not working
Published: June 13, 2015
By Chris Lucas

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

McNeil Consumer Healthcare’s app helps users manage cold symptoms
Published: June 12, 2015
McNeil Consumer Healthcare launched a mobile application that takes the guesswork out of managing colds, the flu and allergies by leveraging data to more simply identify and manage symptoms.
Microsoft touts retailing image with traffic-driving mobile campaign
Published: June 12, 2015
Microsoft is leveraging the power of mobile to drive traffic to its retail stores and bolster its image as a retail brand as well as a software maker.
3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

5 tips to battle mobile advertising fraud
Published: June 11, 2015
By Dean Harris

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

Cadillac joins dashboard fray, offers CarPlay/Android Auto in 2016 models
Published: June 10, 2015
Cadillac, following in the footsteps of fellow General Motors brand Chevrolet, is adopting Apple CarPlay and Google’s Android Auto to meet demand for smoother integration between mobile phones and vehicles.
Reinventing mobile video ads for millennials
Published: June 10, 2015
By Mihael Mikek

The time has come to reinvent display advertising.

3 tips to protect against mobile commerce fraud
Published: June 9, 2015
By Tom Donlea

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

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