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Tag: mobile commerce

Total Results: 2900

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Snapchat opens the floodgates to publishers and brands
Published: February 12, 2015
By Andy Maskin

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Oregon State University scores with social push on football signing day
Published: February 11, 2015
Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.
How location became the tail wagging the future of mobile ad creative
Published: February 11, 2015
By Joel Fisher

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Twentieth Century Fox heats up Swackett app with Kingsman-inspired models
Published: February 10, 2015
Film studio 20th Century Fox’s soon-to-be-released movie, “Kingsman: The Secret Service,” is providing the weather-appropriate clothing look for icons in weather application Swackett as the film’s makers leverage the natural sympatico between mobile and weather to drive awareness.
Gap’s Instagram mini-soap opera showcases video looping as tactic
Published: February 10, 2015
Gap’s launching an Instagram soap opera that showcases its products in a dozen 15-second endlessly repeating video bites has made the clothing retailer a provocative early user of Instagram’s new repeating video loops.
3 landscape-changing media trends to watch this year
Published: February 10, 2015
By Jim Porcarelli

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

Unilever beacon play serves up soup, engagement in online-offline blend
Published: February 9, 2015
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies are ramping up use of the technology to connect the online and offline worlds to drive sales as well as engagement.
Mobile sports video consumption growth bolsters case for personalization
Published: February 9, 2015
Surging consumption of mobile sports video by fans in all major age groups last year shows why marketers need to crank up their efforts to make campaigns more personal, suggests Nielsen’s look at the just-completed year in sports media.
ESPN scores with Google Now-supported cricket updates on mobile
Published: February 9, 2015
ESPNcricinfo is teaming up with Google to launch Now cards, a real-time updating feature that speeds up delivery of cricket-specific information to fans while letting them take even greater control of their consumption of the sport.
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