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Tag: mobile commerce


Total Results: 3701

   Displaying: 31 - 40

Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Mobile Minutes: Prive Firefox browser; The iPhone city; 2016 gadget takeaways; Amazon's flying warehouse
Published: December 30, 2016
Today in Mobile Marketing - The iPhone just got a new super-private Firefox browser; How China built iPhone City with billions in perks for Apple’s partner; The big takeaway for gadget nerds in 2016; This is Amazon's patent for a flying warehouse.
Finding opportunity in the chaos of mobile advertising
Published: December 30, 2016
By Phil Schraeder

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty.
Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

13 customer experience trends for 2017
Published: December 30, 2016
By Richard R. Shapiro

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

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