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Tag: mobile commerce

Total Results: 3200

   Displaying: 31 - 40

There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
Published: July 15, 2015
By John Tomich

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Walmart’s mobile UX woes an opportunity for wearables pivot: analysis
Published: July 13, 2015
Walmart may be an example of an innovative mobile-focused bricks-and-mortar business, but users’ complaints about the retailer’s application suggest an upgrade is in order, perhaps fitting with the emerging wearables market, according to Mobile Marketer’s analysis.
3 steps to effective customer acquisition using digital marketing
Published: July 13, 2015
By Solomon Thimothy

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

Sito’s $3.7M acquisition of Hipcricket reflects SMS-space pressures
Published: July 10, 2015
SMS marketing pioneer Hipcricket’s acquisition by Sito Mobile for a mere fraction of the price of its purchase by Augme four years ago points to both the unpredictable speed of shifts in the ad technology field and a challenging environment for companies in the SMS space.
Ford, AutoZone drive engagement via summer sweepstakes on mobile social
Published: July 10, 2015
Ford and AutoZone are tapping mobile and social to drive engagement in a Summer Road Trip sweepstakes that offers AutoZone gift cards, trips to Ford’s Ecoboost 400 car race and a grand prize of a Ford F-150 truck and $12,500 cash.
Mcommerce sales growth for physical goods outpaces all other categories: report - Mobile Commerce Daily
Published: July 10, 2015
Mobile Commerce Daily today - Mcommerce sales growth for physical goods outpaces all other categories: report; American Express aims to simplify mobile payments with express checkout.
Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Uber’s ability to drive off negative publicity crucial to its growth
Published: July 9, 2015
While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its service satisfies target audiences.
MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud - Mobile Commerce Daily
Published: July 9, 2015
Mobile Commerce Daily today - MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud; Domino’s orders up wearable sales with Apple Watch tracker app.
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