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Tag: mobile commerce


Total Results: 3644

   Displaying: 31 - 40

Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

Snapchat’s immediacy creates highly in-tuned users: Hired exec - Mobile Commerce Daily
Published: November 3, 2016
Mobile Commerce Daily today - Snapchat’s immediacy creates highly in-tuned users: Hired exec; Users spend 42pc of media time, 12 pc marketing spend on mobile: Facebook exec.
Preparing for the digital holiday rush
Published: November 3, 2016
By Jake Weatherly

New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.

Storytelling and beaver dams: GoPro to Snap
Published: November 2, 2016
By Gary Schwartz

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

Wendy's unique expedition inside consumers' freezers leaves a lasting impression
Published: November 1, 2016
Wendy’s is highlighting the freshness of its own ingredients through a social and video campaign called Freezer Dig that aims to promote brand interaction on mobile devices.

Mobile Minutes: Microsoft VR; Facebook's content removal; Ridesharing discrimination; Standing Rock check-ins
Published: November 1, 2016
Today in mobile marketing – Microsoft VR headset details to be revealed at December event; Facebook pledges fewer content removals, new criteria as yet unclear; Study finds racial discrimination by Uber and Lyft drivers; Why people are checking in to Standing Rock on Facebook.
Google seeks to be one-stop app, embedding ordering capability - Mobile Commerce Daily
Published: November 1, 2016
Mobile Commerce Daily today – Google seeks to be one-stop app, embedding ordering capability; Dunkin' Donuts use of push notifications guarantees offer visibility.
SMS helps retailers with sales and customer engagement
Published: November 1, 2016
By Andy Shirey

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

Zippo opts for a more useful sponsorship experience at Voodoo
Published: October 31, 2016
Zippo helped attendants of the Voodoo Music + Arts Experience in New Orleans navigate the city in style this weekend thanks to a partnership with Uber, straying away from out-dated promotional pushes.
Mobile Minutes: Mobile Web; Facebook ballots; the Apple touch; Amaazon's shortcomings
Published: October 31, 2016
Today in mobile marketing – Seventy-five percent of internet use in 2017 will be mobile: report; What's on your ballot? Facebook will show you; Jony Ive talks about putting the Apple "touch" on the MacBook Pro; Amazon comes up short on profits, focusing on warehouses and movies.
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