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Tag: mobile commerce

Total Results: 3183

   Displaying: 31 - 40

US soccer hero’s Twitter surge alone lacks brand-endorsement credibility
Published: July 7, 2015
Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.
TGI Fridays ignites social burger promotion with sense of urgency - Mobile Commerce Daily
Published: July 7, 2015
Mobile Commerce Daily today - TGI Fridays ignites social burger promotion with sense of urgency; 38pc of millennial moms are reachable in-store via beacons: report.
5 key elements of a well-designed responsive Web site
Published: July 7, 2015
By Solomon Thimothy

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

Polo Ralph Lauren needs to try on new mobile strategies: analysis
Published: July 6, 2015
Polo Ralph Lauren’s innovative thinking has made it a mobile trailblazer, but the brand now needs to consider new creative ways to engage consumers as it looks toward the next step in mobile technology, Mobile Marketer’s analysis shows.
A-Max Auto aims to fuel Texas emissions reduction via mobile
Published: July 6, 2015
A-Max Auto Insurance and the Texas Department of Transportation are teaming up to leverage a mobile Web application to show drivers how reducing vehicle emissions can save gas money.
How beacon technology enhances the restaurant customer experience
Published: July 6, 2015
By Hope Neiman

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.

Old Spice muscles in on personal care with interactive game
Published: July 2, 2015
Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews – and his muscles, in particular – to support its body washes and body sprays.
PepsiCo's 50th anniversary strategy bubbles with love for mobile collaborators
Published: July 2, 2015
PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how it values collaborators who helped build its reputation as an innovator.
Top 10 Q2 mobile-offline activations - Mobile Commerce Daily
Published: July 2, 2015
Mobile Commerce Daily today - Top 10 Q2 mobile-offline activations; Citi addresses demands for easier mobile access with redesigned app.
Brands must move budgets to the world’s most influential mass medium
Published: July 2, 2015
By Mitchell Reichgut

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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