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Tag: mobile commerce


Total Results: 2305

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Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Published: March 26, 2014
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
How Amazon is driving sales via mobile services for third-party sellers - Mobile Commerce Daily
Published: March 26, 2014
Mobile Commerce Daily today - How Amazon is driving sales via mobile services for third-party sellers; Buffalo Wild Wings ties real-time information, location into banner ads
3 key mobile optimization considerations for brands
Published: March 26, 2014
By Ryan Golden

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
Published: March 25, 2014
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
Gap capitalizes on iPad adoption to drive blogger-influenced sales - Mobile Commerce Daily
Published: March 25, 2014
Mobile Commerce Daily today - Gap capitalizes on iPad adoption to drive blogger-influenced sales; Golden State Warriors enhance game day with beacon technology.
How retailers should select their mobile payment platform
Published: March 25, 2014
By Ross Beyeler

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

Wendy’s eyes personalized mobile commerce with nationwide payment launch - Mobile Commerce Daily
Published: March 24, 2014
Mobile Commerce Daily today - Wendy’s eyes personalized mobile commerce with nationwide payment launch; Express embraces mobile to remake the in-store experience.
Responsive Web design is not nearly enough
Published: March 24, 2014
By Daniel Weisbeck

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

Starbucks locks in on streamlined app experience to grow mobile revenue - Mobile Commerce Daily
Published: March 21, 2014
Mobile Commerce Daily today - Starbucks locks in on streamlined app experience to grow mobile revenue; Duane Reade attacks allergy season with weather-based mobile coupons.
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