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Tag: mobile commerce

Total Results: 2772

   Displaying: 31 - 40

Target’s mobile holiday game gives glimpse into future of retail - Mobile Commerce Daily
Published: December 4, 2014
Mobile Commerce Daily today - Target’s mobile holiday game gives glimpse into future of retail; Nielsen exec: 2015 forecast requires heavier brand investment into mobile.
Only 49pc of retailers harnessing mobile marketing this holiday season: report
Published: December 3, 2014
Despite reports of mobile’s growing importance for consumers during the recent Thanksgiving holiday weekend, only 49 percent of retailers are planning to include mobile technology in their holiday marketing strategy this year, according to a new report from BDO USA.
Coca-Cola tugs heartstrings with Hispanics, promoting kindness
Published: December 3, 2014
Coca-Cola is reaching out to mobile-savvy Hispanics with a campaign that leverages classic heartwarming holiday sentiments to promote emotional acts of kindness.
Pandora revamp simplifies listening experience for mobile consumers
Published: December 3, 2014
Pandora Internet Radio is refitting its music streaming and automated recommendation mobile application with new personalization tools that will enhance and simplify the music listening experience for mobile consumers.
Nivea, Coca-Cola leverage beacons to drive customer engagement in Brazil
Published: December 3, 2014
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazil’s growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
A $30,000 smartphone with four wheels and a motor
Published: December 3, 2014
By Andy Maskin

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

Dark social's popularity reflects interest in real-time sharing: report
Published: December 2, 2014
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
Rock band Kiss invites fans to sit in via app, smartphone camera
Published: December 2, 2014
Rock band Kiss is inviting fans to download a mobile application that leverages smartphone cameras to put them inside the group decked out in its signature face paint and science fiction style outfits.
Why now is the time to invest in iBeacon technology
Published: December 2, 2014
By Marc Weisinger

The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.

Macy’s leverages Twitter to make shoppers feel the love, generate sales
Published: December 1, 2014
Macy’s helpful comments to disgruntled customers on its Twitter account aim not only to ward off a potentially damaging social media backlash but to make customers feel loved, reinforcing their value to the brand as surrogate sales associates.
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