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Tag: mobile commerce


Total Results: 2968

   Displaying: 31 - 40

Location marketing gains favor at SXSW’s RetailLoco event
Published: March 17, 2015
By Dan Hodges

Eighty-five percent of all data currently produced has a location element. Therefore, location is the new cookie.

How Apple could redefine luxury – or not
Published: March 16, 2015
By Tom Goodwin

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

Olshan partner: Build privacy considerations into apps from the outset
Published: March 13, 2015
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
Pepsi Challenge is updated with global reach in major social push
Published: March 12, 2015
Pepsi is leveraging social in a new pop-culture-oriented version of the Pepsi Challenge to make a broader push across the global marketplace.
Sephora’s digital gifting revenue takes off with CashStar - Mobile Commerce Daily
Published: March 12, 2015
Mobile Commerce Daily today - Sephora’s digital gifting revenue takes off with CashStar; Build.com’s product finder app matches home improvement items from a photo.
Top 3 metrics that ecommerce companies cannot live without
Published: March 12, 2015
By Hope Neiman

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

R&B singer Trey Songz fast-tracks a Slow Motion promotion
Published: March 11, 2015
R&B singer Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.
Buffalo Wild Wings leverages social to drive March Madness conversations
Published: March 11, 2015
Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.
Apple Watch: Marketers must raise game in battle for wrist
Published: March 10, 2015
Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.
Just 20 pc of retail consumers want location divulged: survey
Published: March 10, 2015
Marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new Accenture survey.
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