Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 3480

   Displaying: 31 - 40

Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
Published: June 21, 2016
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
Published: June 17, 2016
By Tobey Van Santvoord

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

What devices can tell us about consumer intent
Published: June 15, 2016
By Joe Prusz

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

Using high-impact ad units for immersive content
Published: June 14, 2016
By Lisa Kopp

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Published: June 13, 2016
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google's Project Tango.
4 steps to maximize app marketing
Published: June 13, 2016
By Sarah Clark

Nielsen estimates that the average person now spends 30 hours per month using apps.

6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

Mobile technology and the 2016 U.S. presidential election
Published: June 9, 2016
By Naveen Tewari

With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.

Please click here to downlaod now