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Tag: mobile commerce


Total Results: 2459

   Displaying: 31 - 40

Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat
Published: July 9, 2014
A Sour Patch Kids Snapchat campaign that taps the appeal of social media comedy star Logan Paul allows the candy brand’s parent Mondelez International to personalize social engagements as part of a heightened mobile strategy.
Ford-Intel’s Project Mobii seen unlocking mobile-marketing opportunities
Published: July 9, 2014
An experimental Ford Motor Co.-Intel Corp joint research project that seeks to allow drivers to have remote interaction with their vehicle through a smartphone would open numerous mobile-marketing possibilities if it were commercialized.
Olive Garden’s new mobile-ordering experience cannot compete - Mobile Commerce Daily
Published: July 9, 2014
Mobile Commerce Daily today - Olive Garden’s new mobile-ordering experience cannot compete; Email drives 27pc of sales on mobile, social just 0.6pc: report.
Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites - Mobile Commerce Daily
Published: July 8, 2014
Mobile Commerce Daily today - Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites; PayPal report cites security fears in resistance to mobile payments.
Chevrolet mobilizes soccer sponsorship with virtual shirt campaign
Published: July 7, 2014
A mobile campaign that uses Facebook and Twitter to promote Chevrolet’s sponsorship of the new uniform shirt of soccer’s Manchester United FC taps both the impact of social media and fan interest in the World Cup to engage a global audience.
Data concerns replace creative as major mobile marketing issue for brands: survey
Published: July 7, 2014
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.
Top 10 mobile in-store activations from the first half of 2014 - Mobile Commerce Daily
Published: July 7, 2014
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discover’s customer-service app also drives commerce.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Applebee’s Tap Room SMS program reinforces neighborhood-bar push - Mobile Commerce Daily
Published: July 3, 2014
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.
Brands must rethink their approach to CRM via mobile
Published: July 3, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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