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Tag: mobile commerce


Total Results: 2660

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Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
NY Times pushes engagement with NYT Now with offer of free access
Published: October 8, 2014
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Cracking the mobile utility code: Lessons marketers can learn from my annual holiday
Published: October 8, 2014
By Vanessa Horwell

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.

Top 10 mobile marketing campaigns of Q3
Published: October 7, 2014
Pillsbury’s Toaster Strudel, Grolsch beer and Mondelez’s Sour Patch Kids were among the brands in the third quarter that shone with their mobile marketing strategies, tapping enhanced targeting, greater interactivity and native experiences.
Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope
Published: October 7, 2014
Black Entertainment Television, or BET, is adjusting to meet the audience’s growing demand for mobile content by enlisting high-powered help to oversee the operation of critical mobile platforms.
Schlotzsky’s engages customers with mobile games on app
Published: October 7, 2014
Sandwich chain Schlotzsky’s is boosting customer engagement and brand awareness by introducing two mobile games on a mobile application that has seen 100,000 downloads since its unveiling this summer.
Ad buyer’s guide to mobile programmatic
Published: October 7, 2014
By Shawn Aguilar

Mobile programmatic is a fundamental shift in how advertising has been done. The transition is very similar to what happened with digitalization of stock markets.

Marketers pressured to match strides with mobile-savvy consumers: IAB report
Published: October 6, 2014
More consumers want to respond in the mobile marketplace with their digital wallets or the swipe of a phone, ratcheting up the pressure on marketers to catch up, according to the Interactive Advertising Bureau’s new report on “The State of the Mobile World.”
NPR encourages mobile listeners to multitask via voice commands
Published: October 6, 2014
NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand.
Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.