Tag: mobile commerce

Total Results: 1762

Are retailers doing enough to leverage Kindle Fire? - Mobile Commerce Daily

Published: April 30, 2013

Mobile Commerce Daily today - Are retailers doing enough to leverage Kindle Fire?; GEICO sets sights on Windows 8 with app launch.

How conversion tracking for app marketing works

Published: April 30, 2013

By Gregory Kennedy

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

Starbucks generates 10pc of US revenue from mobile - Mobile Commerce Daily

Published: April 29, 2013

Mobile Commerce Daily today - Starbucks generates 10pc of US revenue from mobile; Walmart reels in mobile sales via rich media campaign.

Implications of Facebook Home for marketers

Published: April 29, 2013

By Brendan A. Fitzpatrick

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.

Mobile payments should be packaged with other services, incentives to drive adoption: Accenture - Mobile Commerce Daily

Published: April 26, 2013

Mobile Commerce Daily today - Mobile payments should be packaged with other services, incentives to drive adoption: Accenture; Fandango, Visa pounce on impulse ticket buys with location-based promotion.

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Groupon pits itself against location-based services with app update - Mobile Commerce Daily

Published: April 25, 2013

Mobile Commerce Daily - Groupon pits itself against location-based services with app update; Walmart tweaks augmented reality app strategy with more social engagement.

Pictures from Results 2013: Mobile Marketing Day

Published: April 25, 2013

The second annual Results 2013: Mobile Marketing Day in Chicago took place on April 18. Here are some pictures from the event.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

Published: April 25, 2013

By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

Nike bets on Instagram to drive shoe sales through interactive site - Mobile Commerce Daily

Published: April 24, 2013

Mobile Commerce Daily today - Nike bets on Instagram to drive shoe sales through interactive site; American Express streamlines expense tracking via mobile app.