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Tag: mobile commerce

Total Results: 3202

   Displaying: 41 - 50

Uber’s ability to drive off negative publicity crucial to its growth
Published: July 9, 2015
While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its service satisfies target audiences.
MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud - Mobile Commerce Daily
Published: July 9, 2015
Mobile Commerce Daily today - MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud; Domino’s orders up wearable sales with Apple Watch tracker app.
Why a mobile loyalty program is imperative when selling to millennials
Published: July 9, 2015
By Derek Marley

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews toward an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Car brands like local lanes in nascent mobile marketing push
Published: July 8, 2015
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: report
Published: July 8, 2015
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Buy buttons are more hype than reality so far: Forrester - Mobile Commerce Daily
Published: July 8, 2015
Mobile Commerce Daily today - Buy buttons are more hype than reality so far: Forrester; Sephora boosts relevancy of Beauty Board recommendations with personalized search.
Book excerpt: Why People (Don’t) Buy
Published: July 8, 2015
By Amitav Chakravarti and Manoj Thomas

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

Pampers absorbs millennials’ quest for relevance in YouTube lullaby
Published: July 7, 2015
A campaign by Procter & Gamble’s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and transparent values.
US soccer hero’s Twitter surge alone lacks brand-endorsement credibility
Published: July 7, 2015
Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.
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