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Tag: mobile commerce

Total Results: 2772

   Displaying: 41 - 50

Changing landscape of mobile commerce and what it means for brands
Published: December 1, 2014
By Dan Hodges

As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.

Projected tablet sales plunge challenges marketers' investments in market
Published: November 27, 2014
A projected plunge in tablet sales this year raises the question of whether mobile payments will move more slowly into this market while challenging the investment of marketers who were betting on growing adoption.
Pop network embraces Tumblr to engage multiscreen fans
Published: November 26, 2014
Pop, a fan-centric television joint venture between CBS Corp. and Lionsgate, will launch its Web site on Tumblr early next year to engage cult audiences on mobile in brands and properties that inspire content-sharing.
Fitness wearables’ growth will pressure smartwatch makers: report
Published: November 26, 2014
A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.
Image tips from Tinder to solve mobile’s biggest problem
Published: November 26, 2014
By Jeff Hunt

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

Polaris leverages augmented reality, mobile brochure to generate roadster sales
Published: November 25, 2014
Polaris' Slingshot roadster sold half its advance sales thanks to the help of a mobile brochure with augmented reality technology that aims to reproduce the exhilarating experience of riding it.
Playing to the strengths of devices, platforms and consumer behavior in 2015
Published: November 25, 2014
By Vanessa Horwell

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

Hacking incidents add to mounting challenges for app developers
Published: November 24, 2014
A reported surge in hacking incidents on mobile applications adds to the challenges facing developers, who already are confronting a growing app development backlog problem.
Health marketers leverage mobile to correct Ebola misinformation
Published: November 24, 2014
Marketers are leveraging mobile to correct false or misleading information about the Ebola outbreak and ease public concern, as 21st century technology is enlisted to combat a disease that resembles a plague from ancient times.
Ford names discount gas price app the winner of Applink challenge
Published: November 24, 2014
Ford Motor Company awarded a mobile application that lets users sign up for discounted gas prices and earn gas loyalty credits the grand prize in a contest that challenged developers to create in-vehicle apps using Ford’s Applink technology.
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