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Tag: mobile commerce


Total Results: 2471

   Displaying: 41 - 50

90pc identify smartphone as easiest-to-use in-store shopping device - Mobile Commerce Daily
Published: July 10, 2014
Mobile Commerce Daily today - 90pc identify smartphone as easiest-to-use in-store shopping device; Bebe eyes bigger role for ecommerce with responsive mobile site.
Mobile engagement is automakers' best weapon to combat ad fraud
Published: July 9, 2014
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
Mondelezís Sour Patch Kids personalizes social engagements via Snapchat
Published: July 9, 2014
A Sour Patch Kids Snapchat campaign that taps the appeal of social media comedy star Logan Paul allows the candy brandís parent Mondelez International to personalize social engagements as part of a heightened mobile strategy.
Ford-Intelís Project Mobii seen unlocking mobile-marketing opportunities
Published: July 9, 2014
An experimental Ford Motor Co.-Intel Corp joint research project that seeks to allow drivers to have remote interaction with their vehicle through a smartphone would open numerous mobile-marketing possibilities if it were commercialized.
Olive Gardenís new mobile-ordering experience cannot compete - Mobile Commerce Daily
Published: July 9, 2014
Mobile Commerce Daily today - Olive Gardenís new mobile-ordering experience cannot compete; Email drives 27pc of sales on mobile, social just 0.6pc: report.
Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites - Mobile Commerce Daily
Published: July 8, 2014
Mobile Commerce Daily today - Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites; PayPal report cites security fears in resistance to mobile payments.
Chevrolet mobilizes soccer sponsorship with virtual shirt campaign
Published: July 7, 2014
A mobile campaign that uses Facebook and Twitter to promote Chevroletís sponsorship of the new uniform shirt of soccerís Manchester United FC taps both the impact of social media and fan interest in the World Cup to engage a global audience.
Data concerns replace creative as major mobile marketing issue for brands: survey
Published: July 7, 2014
A new surveyís finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobileís critical role in the customer experience.
Top 10 mobile in-store activations from the first half of 2014 - Mobile Commerce Daily
Published: July 7, 2014
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discoverís customer-service app also drives commerce.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonaldís and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
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