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Tag: mobile commerce


Total Results: 2968

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Ad agencies, consultancies react to the Apple Watch
Published: March 10, 2015
By Columnists

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

Google continues pivot to value-add mobile search with insurance shopping site
Published: March 9, 2015
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
Marriott works out fitness-first incentives for travelers on mobile
Published: March 9, 2015
Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.
TomTom integrates Nike+ to battle rivals in the wearables fight
Published: March 9, 2015
Dutch navigation manufacturer TomTom is furthering its partnership with footwear and apparel giant Nike by integrating the Nike+ mobile applications into its Multi-Sport GPS Sport Watches.
Sephora’s commitment to digital beauty leadership includes beacons, augmented reality - Mobile Commerce Daily
Published: March 9, 2015
Mobile Commerce Daily today - Sephora’s commitment to digital beauty leadership includes beacons, augmented reality; StubHub, Spotify partnership aims for more personalized mobile experience.
Mobile World Congress 2015: Samsung, Microsoft and smartwatches
Published: March 9, 2015
By Jarkko Leppalahti

It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on.

Disney Parks app is a transformative experience for fans
Published: March 6, 2015
Disney Parks fans can transform themselves into Captain Hook, a Pirate of the Caribbean or Queen Amidala with a new photo-transformation mobile application that provides a personal and entertaining way to engage with some of the characters from the entertainment and media conglomerate’s theme parks.
InMobi, Pinterest programs show marketers making headway in mobile targeting
Published: March 6, 2015
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.
Subway wraps up consumer loyalty with location-based Wi-Fi rewards - Mobile Commerce Daily
Published: March 6, 2015
Mobile Commerce Daily today - Subway wraps up consumer loyalty with location-based Wi-Fi rewards; Retale Apple Watch app marks start of new era in mobile commerce.
Why Mobile World Congress is not the same
Published: March 6, 2015
By Carl Uminski

BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.

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