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Tag: mobile commerce

Total Results: 3601

   Displaying: 41 - 50

Sephora adds a customizable twist to new emoji keyboard
Published: October 6, 2016
Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.
5 other ways Pokémon Go can make money
Published: October 6, 2016
By Mike Gamaroff

It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.

Taco Bell ushers in National Taco Day excitement via mobile-optimized ecards
Published: October 5, 2016
Taco Bell celebrated National Taco Day yesterday with a mobile-optimized microsite that let users send custom-made ecards to their friends via social media and email in an effort to raise hype for the event as well as its menu items.
California Pizza Kitchen perfects mobile marketing recipe with annual scavenger hunt
Published: October 4, 2016
California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests' information.
Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
Published: October 3, 2016
By Robert Passikoff

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

Why BlackBerry’s departure from smartphone production means little to mobile marketers
Published: September 30, 2016
Two years shy of the twentieth anniversary of its first smartphone, BlackBerry is shutting down development of all production and hardware, although experts claim this news offers little relevancy for marketers in the mobile space.
The case for reward-based advertising
Published: September 30, 2016
By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Mobile fuels tectonic shifts in auto and transportation industries: GM exec
Published: September 28, 2016
NEW YORK - An executive from General Motors discussed the state of mobile at the MMA SM2 Innovation Summit 2016 and highlighted the way it has fueled innovation and change within the automotive industry.
Factual exec: Location data is best way to determine a consumer's real self
Published: September 28, 2016
NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Digital marketing can generate a lower cost-per-acquisition than offline advertising
Published: September 28, 2016
By Gabriel Shaoolian

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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