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Tag: mobile commerce

Total Results: 3508

   Displaying: 41 - 50

Keeping sales rep turnover from sabotaging your sales pipeline
Published: July 8, 2016
By Joe Payne

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

In-app advertising: What is in it for publishers?
Published: July 8, 2016
By Pavel Golubev

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

Why audience segments are the new currency in mobile advertising
Published: July 7, 2016
By Irene Herranz

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

6 tips to stand out in social media
Published: July 6, 2016
By Jeff Sipes

For most marketers, social media is undervalued and misunderstood.

Want a successful mobile app? Do what Evernote, Vivino and Pinterest do
Published: July 5, 2016
By Herbert Bay

As we all know, both the Android and iOS App Stores are crowded. To be successful, you need to do more than just develop an app and wait for the money to start rolling in. But with so many mobile apps out there, how does one truly standout?

Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Published: July 1, 2016
By Dan Hodges

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Mobile fraudsters gone in a device flash
Published: June 30, 2016
By Ting-Fang Yen

Device fingerprinting – collecting information from a device for the purposes of identification – is one of the main techniques used by online services for fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other attributes such as user names or IP addresses change.

Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
Published: June 29, 2016
By Ian Mullins

More than a third of marketers are not even measuring their ROI in relation to mobile display advertising.

Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development
Published: June 28, 2016
By Dan Hodges

CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government.

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