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Tag: mobile commerce

Total Results: 2584

   Displaying: 41 - 50

Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
Burger King ups ante on promoting apps with smartphone offer - Mobile Commerce Daily
Published: August 26, 2014
Mobile Commerce Daily today - Burger King ups ante on promoting apps with smartphone offer; CVS Caremark bets on mobile innovation to extend stores’ reach.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Adidas miZX Flux app takes customization to new level - Mobile Commerce Daily
Published: August 25, 2014
Mobile Commerce Daily today - Adidas miZX Flux app takes customization to new level; Quicken finds data entry a key use for mobile.
Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Redfin offers mobile homebuyers a 3D walk through properties
Published: August 22, 2014
Redfin, a national real-estate brokerage, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
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