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Tag: mobile commerce


Total Results: 2462

   Displaying: 41 - 50

Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Applebee’s Tap Room SMS program reinforces neighborhood-bar push - Mobile Commerce Daily
Published: July 3, 2014
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.
Brands must rethink their approach to CRM via mobile
Published: July 3, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Goodyear eases drivers’ burden with 24-hour towing-service app
Published: July 3, 2014
Tire giant Goodyear’s new 24-hour towing-service mobile application caters to stranded motorists who, empowered by being connected, demand fast roadside assistance.
Disney embraces social messaging app Line with global game rollout
Published: July 2, 2014
Disney’s expansion of a top-ranked Japanese mobile puzzle application worldwide underscores the entertainment conglomerate’s embrace of social gaming to engage mass audiences.
IKEA melds digital catalogs, Instagram for unique social merchandising strategy - Mobile Commerce Daily
Published: July 2, 2014
Mobile Commerce Daily today - IKEA melds digital catalogs, Instagram for unique social merchandising strategy; EBay, Gilt prioritize fashion-first wearable tech to push sales.
GE emphasizes benefits of connected homes with app-linked LED bulb
Published: July 1, 2014
General Electric Co. is shining a light on mobile’s role in the brand’s vision of the connected home with a new LED bulb that links to a mobile application and enables consumers to remotely control their home lighting from anywhere by syncing with their smartphones.
Beacon deployments fail to leverage the technology’s full potential - Mobile Commerce Daily
Published: July 1, 2014
Mobile Commerce Daily today - Beacon deployments fail to leverage the technology’s full potential; 38pc use mobile frequently for remote check deposits: Bank of America.
Beacons, social commerce to play bigger role for 2014 holiday season
Published: June 30, 2014
Mobile’s role during the 2014 holiday shopping season will be bigger than ever, opening up both opportunities and challenges for marketers as they eye beacons, social commerce, image recognition and streamlined experiences to help support mobile-equipped shoppers.
GEICO redesigns app to speed up access to services
Published: June 30, 2014
GEICO, known for its low-cost automobile insurance, unveiled changes to its mobile application designed to make access to its services easier and more personal, including features previously available only on desktop.
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