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Tag: mobile commerce


Total Results: 3077

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Mobile marketers must think globally by measuring behavior, not regions: report
Published: May 4, 2015
Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defined regions, according to a new report from Fetch.
Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

New England Patriots tackle NFL draft with Apple Watch app
Published: May 1, 2015
New England Patriots fans can receive real-time updates about the latest moves and deals from the National Football League player draft without having to constantly check their smartphones via the Patriots’ Apple Watch app, spotlighting Apple’s closely watched wearable during one of the year’s biggest sporting events.
Adidas-Spotify mobile app partnership helps music listen to runners
Published: May 1, 2015
Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.
Pictures from Mobile Commerce Daily's Mcommerce Summit: State of Mobile Commerce 2015
Published: May 1, 2015
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2015 conference on Wednesday, April 29 in New York. Here are some pictures from the event.
Programmatic: The stock market of digital advertising
Published: May 1, 2015
By Ashwin Nayak

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Brands need to engage through multiplatform approach: Forrester analyst
Published: April 30, 2015
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
Future of mobile commerce lies in messaging: Radialpoint CEO
Published: April 30, 2015
NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015.
Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement - Mobile Commerce Daily
Published: April 30, 2015
Mobile Commerce Daily today – Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement; GameStop exec: Beacons augment in-store experience, rewards usage.
Macy's Martine Reardon inducted into Mobile Hall of Fame
Published: April 29, 2015
Martine Reardon, chief marketing officer of department store chain Macy’s, has entered the Mobile Hall of Fame for outstanding leadership in evangelizing mobile within the retail industry and at forums nationwide.
Please  click here to register now!