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Tag: mobile commerce

Total Results: 2900

   Displaying: 41 - 50

How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Twitter looks to native mobile video in bid to extend reach
Published: February 6, 2015
Twitter hopes the introduction of native mobile video will boost the number of people who use its service, supplementing its new search partnership with Google and other moves aimed at broadening its appeal.
Johnson & Johnson’s Listerine combines email, social in oral health push
Published: February 6, 2015
Johnson & Johnson’s Listerine brand is tapping social and mobile to motivate consumers to take up a 21-day challenge to use the mouthwash for a chance to win a slew of prizes while improving their oral health.
Top questions still puzzling many of today’s mobile app marketers
Published: February 6, 2015
By Sigal Bareket

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

Proposed FCC rules fail to reflect mobile's role in net neutrality
Published: February 5, 2015
Proposed Federal Communications Commission rules on Internet service in United States homes would be excessive if they treated wireless carriers like 19th-century telephone company monopolists.
Budweiser sales in Minibar app soared 500pc on Super Bowl Sunday
Published: February 5, 2015
Budweiser was the centerpiece of a campaign that leveraged a heartwarming Super Bowl ad and the Minibar Delivery mobile application to drive beer sales during the widely watched game and high-priced advertising showcase.
Foldable big screens the next big thing for mobile?
Published: February 5, 2015
By Duncan Clark

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

Auto marketers’ challenge: building channels to reach mobile shoppers
Published: February 4, 2015
Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.
Super Bowl sparked social chatter, not sales, despite expensive ads
Published: February 4, 2015
Super Bowl advertisers may not have received a big direct sales bump from their highly watched ads, but the big game itself was the most talked about on social ever, suggesting the huge upside social integration could bring future Super Bowl advertisers.
Twitter champions relevant brand experiences with Promoted Tweets syndication
Published: February 4, 2015
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar, targeted way, pushing content that is relevant to users in the moment.
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