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Tag: mobile commerce

Total Results: 3267

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Amazon dominates social, but Nordstrom and Costco excel at it: report
Published: September 24, 2015
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.
5 W’s of digital marketing
Published: September 24, 2015
By Emily Adams

It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.

Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

How brands and retailers can improve their mobile marketing efforts
Published: September 22, 2015
By Bart De Pelsmaeker

U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.

Digital experiences are transforming luxury retail
Published: September 21, 2015
By Matt Dion

Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.

Why chat messaging apps are a location-based alternative to geofencing
Published: September 21, 2015
By Bo Larsson

Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.

6 key reasons why a new app fails
Published: September 18, 2015
By Pierre Barbeau

Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).

Make mobile personalized, localized and timely for success with millennials: Finish Line exec - Mobile Commerce Daily
Published: September 17, 2015
Mobile Commerce Daily today – Make mobile personalized, localized and timely for success with millennials: Finish Line exec; Pep Boys thanks SMS and wallet program for successful mobile entry.
Why adaptive Web design is superior to responsive for mcommerce
Published: September 16, 2015
By Martin Clancy

While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category.

New in-store shopping experience: How retailers can drive sales with apps
Published: September 15, 2015
By Robi Ganguly

Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.

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