Tag: mobile commerce

Total Results: 1762

Condé Nast exec: Delivering same ad across multiple platforms misses the point

Published: April 15, 2013

NEW YORK – A Condé Nast executive at the 2013 IAB Mobile Marketplace last week said that as publishers get a better grasp on how to find users across multiple mediums, marketers need to deliver platform-specific advertising.

Leveraging mobile to service multichannel customers

Published: April 15, 2013

By Michael Hemsey

Either as a point-of-sale device, product research assistant or linkage to social media, mobile continues to prove itself the linchpin of an omnichannel experience.

PayPal ramps up mobile in-store services with wider availability - Mobile Commerce Daily

Published: April 12, 2013

Mobile Commerce Daily today - PayPal ramps up mobile in-store services with wider availability; Priceline’s Booking.com triples mobile booking transactions.

Cutting through the noise in today’s saturated app market

Published: April 12, 2013

By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

EBay latches on to in-store mobile ambitions with app revamp - Mobile Commerce Daily

Published: April 11, 2013

Mobile Commerce Daily today - EBay latches on to in-store mobile ambitions with app revamp; Domino’s, MLB team up to drive mobile viewing, ordering.

Does mobile POS increase data security risks?

Published: April 11, 2013

By Angella Emmett

Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.

JCPenney CEO’s departure highlights challenges retailers face with in-store mobile efforts - Mobile Commerce Daily

Published: April 10, 2013

Mobile Commerce Daily today - JCPenney CEO’s departure highlights challenges retailers face with in-store mobile efforts; Walmart exec: Our biggest mobile opportunity is connecting with in-store customers.

Battlefield mobile: Twitter Cards versus Facebook Home

Published: April 10, 2013

By Alex Jacobs

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

Mobile payments changing the game for retail POS: report - Mobile Commerce Daily

Published: April 9, 2013

Mobile Commerce Daily today - Mobile payments changing the game for retail POS: report; Holiday Inn Express hones in on digital video to increase bookings.

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.