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Tag: mobile commerce

Total Results: 3320

   Displaying: 51 - 60

How political ad campaigns should be positioned
Published: December 2, 2015
By Dan Frisbie

Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.

Finally, Google invents the mobile browser
Published: December 1, 2015
By Gary Schwartz

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

3 big mistakes brands make on mobile
Published: November 30, 2015
By Scott Weller

United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.

How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Abercrombie & Fitch’s first app update in a year hits right marks - Mobile Commerce Daily
Published: November 23, 2015
Mobile Commerce Daily today - Abercrombie & Fitch’s first app update in a year hits right marks; Overstock.com pins holiday hopes on mobile exclusives, gamification and early access.
How to create effective mobile videos
Published: November 23, 2015
By Emily Adams

Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.

Mobile's frothy, foamy funnels
Published: November 20, 2015
By Adam Lavine

Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?

Inviting nominations: Mobile Marketer Awards 2015
Published: November 19, 2015
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2015 by brands, retailers, marketers, agencies and publishers.
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

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