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Tag: mobile commerce


Total Results: 3393

   Displaying: 51 - 60

How Beyond the Rack’s retail app eclipsed its mobile site - Mobile Commerce Daily
Published: February 29, 2016
Mobile Marketer today - How Beyond the Rack’s retail app eclipsed its mobile site; Wet Seal exec: Gamification is crucial social media element.
Mobile ad blocking is not a crisis – yet
Published: February 29, 2016
By Kirsten McMullen

It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking.

1800Flowers exec: Mobile provides rich fodder for breaking down silos - Mobile Commerce Daily
Published: February 26, 2016
Mobile Marketer today - 1800Flowers exec: Mobile provides rich fodder for breaking down silos; Why OpenTable is banking on Apple Pay’s meteoric rise.
Mobile advertising in the age of ad blockers
Published: February 26, 2016
By Michael Nevins

According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker.

The piece of code that could make or break a mobile advertising program
Published: February 25, 2016
By Mitchell Reichgut

We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.

Williams-Sonoma exec: Buy buttons will transform the omnichannel experience - Mobile Commerce Daily
Published: February 25, 2016
Mobile Marketer today - Williams-Sonoma exec: Buy buttons will transform the omnichannel experience; How Sears is repositioning itself as a smart home tech hub.
Why are consumers not converting on mobile?
Published: February 24, 2016
By Sean Huang

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?

How Sephora pairs individual, loyalty data to optimize segmentation - Mobile Commerce Daily
Published: February 24, 2016
Mobile Marketer today - How Sephora pairs individual, loyalty data to optimize segmentation; Starbucks overhauls mobile rewards program, integrates with Chase Pay.
How Abercrombie & Fitch optimized small-screen buying - Mobile Commerce Daily
Published: February 23, 2016
Mobile Commerce Daily today - How Abercrombie & Fitch optimized small-screen buying; Rue La La exec: App users require exclusive, sales-driving features.
Do’s and don’ts of native advertising on mobile
Published: February 23, 2016
By Tom Desaulniers

In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad.

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