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Tag: mobile commerce


Total Results: 3481

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Mobile paves the way for multi-retailer loyalty adoption in US - Mobile Commerce Daily
Published: May 31, 2016
Mobile Commerce Daily today - Mobile paves the way for multi-retailer loyalty adoption in US; Lighting New York switches on mobile search with discovery focus.
7 reasons for RFID in luxury retailing
Published: May 31, 2016
By Robert Amster

The time for adoption of item-level RFID (radio-frequency identification) is finally here.

How banks and money wire services are fooling us
Published: May 31, 2016
By Nishu Thukral

Consumers have spoken: 43 percent have negative feelings about the banking industry, and it is not surprising.

Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Published: May 27, 2016
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.
Will mobile-driven price matching accelerate as Walmart doubles down? - Mobile Commerce Daily
Published: May 27, 2016
Mobile Commerce Daily today - Will mobile-driven price matching accelerate as Walmart doubles down?; Rite Aid beautifies social media contests to drum up sales.
What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

Sephora boosts in-store services with mobile booking capability - Mobile Commerce Daily
Published: May 26, 2016
Mobile Commerce Daily today - Sephora boosts in-store services with mobile booking capability; Shopkick builds bigger offline-online bridge with video, receipt scanning.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

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