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Tag: mobile commerce

Total Results: 2672

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NPR encourages mobile listeners to multitask via voice commands
Published: October 6, 2014
NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand.
Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Pandora plays advertisers a happy tune while monetizing mobile
Published: October 3, 2014
Pandora Internet Radio, the music-streaming and automated music-recommendation service, is seeking to meet the challenge of monetizing mobile with major media companies and big-name brands while claiming to be a positive influence on advertisers.
MLB viewership rises during campaign tapping mobile, location, data
Published: October 3, 2014
Fans increasingly tuned in Major League Baseball games under a campaign that leveraged a cross-section of location-based insights and television set-top box data to successfully deploy mobile ads.
Projected mobile ad-spend surge seen spurring hunt for opportunities
Published: October 2, 2014
NEW YORK - A projected surge in global mobile advertising spending that is well above previous estimates will challenge marketers to look for missed opportunities, according to participants at the Mobile Marketing Association’s SM2 Innovation Summit.
Lincoln exec: Mobile permits engagement with diverse audience
Published: October 2, 2014
NEW YORK – A Lincoln executive at the Mobile Marketing Association’s SM2 Innovation Summit said Ford Motor’s luxury car brand is reaching a diverse group of consumers on mobile through a combination of the widespread acceptance of the smartphone and Web sites designed to drive customer engagement.
MailOnline, BBCAmerica build mobile site engagement via organic campaigns
Published: October 2, 2014
NEW YORK – Executives with MailOnline and BBCAmerica at the Mobile Marketing Association’s SM2 Innovation Summit said their media properties are building customer engagement through campaigns that have an organic connection to mobile.
Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily
Published: October 2, 2014
Mobile Commerce Daily today - Visuals are indispensable for converting millennial shoppers on mobile: report; Walmart tests mobile-enabled click-and-collect grocery service.
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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