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Tag: mobile commerce


Total Results: 2647

   Displaying: 51 - 60

Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

CPG mobile-ad fraud a growing problem, says Solve Media
Published: September 23, 2014
Mobile advertising fraud is a growing problem in the consumer packaged goods sector, with the number of cases well above the national and global average, according to a Solve Media study.
American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising - Mobile Commerce Daily
Published: September 23, 2014
Mobile Commerce Daily today - American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising; Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons.
Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Published: September 23, 2014
By Ari Brandt

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID - Mobile Commerce Daily
Published: September 22, 2014
Mobile Commerce Daily today - Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID; Alex and Ani promotes roots in music-themed Twitter contest.
Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best
Published: September 19, 2014
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.
Lesser-known social networks offer holiday marketing opportunities for retailers - Mobile Commerce Daily
Published: September 19, 2014
Mobile Commerce Daily today - Lesser-known social networks offer holiday marketing opportunities for retailers; Tesco tests mobile payment service for easier grocery shopping.
Mobile bookings demand skyrockets despite lack of optimized experiences: report - Mobile Commerce Daily
Published: September 18, 2014
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
Apple Pay’s halo effect evident in Subway Softcard partnership - Mobile Commerce Daily
Published: September 17, 2014
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.