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Tag: mobile commerce


Total Results: 3679

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3 tips to get a share of the millennial wallet this holiday season
Published: November 22, 2016
By Krishna Subramanian

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

Pokémon Go and the future of mixed reality
Published: November 21, 2016
By Jan Guardian

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

Last minute: 3 in-app marketing strategies before Black Friday
Published: November 18, 2016
By Polly Alluf

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

The Black Friday opportunity for ecommerce
Published: November 18, 2016
By Abbas Haider Ali

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

Popular as it is, brands are not spending enough on mobile
Published: November 17, 2016
By Phil Schraeder

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

New advertising success metrics will change agency compensation model
Published: November 16, 2016
By Tim Jenkins

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

Q3 2016 mobile site performance analysis
Published: November 15, 2016
The ninth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How to make the messaging trend work for your business
Published: November 15, 2016
By Matt Hodges

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

3 monetization strategies to boost ad revenue
Published: November 14, 2016
By Ofer Graitzer

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

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