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Tag: mobile commerce

Total Results: 2830

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Advertisers will expect more from mobile in 2015
Published: December 26, 2014
By Tim Jenkins

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

In-store cognitive apps will solve retailís biggest challenge
Published: December 25, 2014
By Alex Sbardella

By Rodney Bryant

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

Making online and mobile more profitable for the holidays
Published: December 24, 2014
By Rory Dennis

Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.

Mobile advertising goes interactive
Published: December 23, 2014
By Ashley Eckel

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

Unileverís Clear shows strategic limitations of optimizing for reach on social
Published: December 22, 2014
Unileverís Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
Toyota fantasy football play leverages native ads, stadium experience
Published: December 22, 2014
Toyota is leveraging mobile native ads in an integrated, cross-screen campaign around fantasy football that includes an on-site experience at Leviís Stadium, home of the San Francisco 49ers.
Subaru, Toyota, Hyundai lead auto brands in mobile ad engagement: study
Published: December 22, 2014
Toyota, Subaru and Hyundai stand out as effective users of mobile, with Subaru in particular thinking outside the banner ad and valuing rich creative mobile experiences, according to a report from AdTheorent.
Synching mobile payments and loyalty programs
Published: December 22, 2014
By Dennis Armbruster

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either Ė redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from ďapp burnout,Ē a strategy that spirits brand Bacardi is embracing.
Vonage integration of app with watch points to wearables boom
Published: December 19, 2014
Vonageís integration of a mobile application with an Android Wear smartwatch anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
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