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Tag: mobile commerce


Total Results: 2591

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Burger King ups ante on promoting apps with smartphone offer - Mobile Commerce Daily
Published: August 26, 2014
Mobile Commerce Daily today - Burger King ups ante on promoting apps with smartphone offer; CVS Caremark bets on mobile innovation to extend stores’ reach.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Adidas miZX Flux app takes customization to new level - Mobile Commerce Daily
Published: August 25, 2014
Mobile Commerce Daily today - Adidas miZX Flux app takes customization to new level; Quicken finds data entry a key use for mobile.
Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Redfin offers mobile homebuyers a 3D walk through properties
Published: August 22, 2014
Redfin, a national real-estate brokerage, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
Allure Magazine on board with new beauty-appointment app - Mobile Commerce Daily
Published: August 22, 2014
Mobile Commerce Daily today - Allure Magazine on board with new beauty-appointment app; Hyatt leverages Uber on-demand taxi service to ease travel for guests.
How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
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