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Tag: mobile commerce


Total Results: 3512

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P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Published: July 1, 2016
By Dan Hodges

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Mobile fraudsters gone in a device flash
Published: June 30, 2016
By Ting-Fang Yen

Device fingerprinting – collecting information from a device for the purposes of identification – is one of the main techniques used by online services for fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other attributes such as user names or IP addresses change.

Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
Published: June 29, 2016
By Ian Mullins

More than a third of marketers are not even measuring their ROI in relation to mobile display advertising.

Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development
Published: June 28, 2016
By Dan Hodges

CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government.

PR and media in rapid mobile-powered transition
Published: June 28, 2016
By Vanessa Horwell

The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.

Cannes Lions: Virtual reality is the new luxury game-changer
Published: June 27, 2016
By Charlotte Wooding

CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

Cannes Lions: Vice CEO talks about TV, media and breaking rules
Published: June 27, 2016
By Dan Hodges

CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

Former MMA execs launch The Connected Marketer
Published: June 24, 2016
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Cannes Lions: Building the Under Armour brand
Published: June 24, 2016
By Dan Hodges

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

Sales success begins and ends with engagement
Published: June 23, 2016
By Kurt Bilafer

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

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