Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 3547

   Displaying: 51 - 60

Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Q2 2016 mobile site performance analysis benchmark report
Published: August 11, 2016
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
Travel advisors back in vogue for luxury market, claims Virtuoso CEO
Published: August 10, 2016
LAS VEGAS – Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Unlocking mobile programmatic's potential
Published: August 8, 2016
By Ocean Fine

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

After the click: The ROI fallacy
Published: August 5, 2016
By Emily Adams

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Impossible for large media companies to innovate?
Published: August 4, 2016
By Louis Gump

There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.

Are agencies missing on the luxury opportunity?
Published: August 3, 2016
By Ana Andjelic

The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.

Venmo expands to third-party checkout as successes pile up - Mobile Commerce Daily
Published: August 2, 2016
Mobile Marketer today - Venmo expands to third-party checkout as successes pile up; Baskin-Robbins’ triple-scoop app encompasses payments, offers, personalization.
Why in-app advertising is a must for marketers
Published: August 2, 2016
By Tom Desaulniers

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.

please click here to donlaod now!