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Tag: mobile commerce

Total Results: 3594

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The game-changing digital transformation of fashion week
Published: September 21, 2016
By Ana Andjelic

This will very likely go down as the year of the Great Fashion Week transformation.

The threat to brand loyalty from Apple Pay
Published: September 20, 2016
By Sean Claessen

It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?

Why AdBlock Plus’ new ad network is good for readers
Published: September 19, 2016
By Tal Schwartz

Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.

Calling for nominations: Mobile Women to Watch 2017
Published: September 16, 2016
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.
3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Influencers must adhere to FTC guidelines without losing personal brand
Published: September 15, 2016
By Rohit Vashisht

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

Chicken of the Sea reveals ethical seafood sources with searchable mobile site
Published: September 14, 2016
Packaged seafood company Chicken of the Sea is upping its corporate responsibility efforts with a new mobile initiative that lets users scan one of its cans and learn information about its ingredients and origin source.

How to launch an effective cost-per-install app campaign
Published: September 14, 2016
By Tom Desaulniers

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

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