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Tag: mobile commerce


Total Results: 2895

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Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Apple’s phablet-market longevity indicated by surging shipments
Published: January 30, 2015
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
Reactions to Google’s mobile-friendly search changes
Published: January 30, 2015
By Tyler Klein

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Clorox optimizes awareness with retail-agnostic mobile receipt promotion
Published: January 29, 2015
A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand.
NatGeo Wild drives viewer engagement on social with programming vote
Published: January 29, 2015
NatGeo Wild is driving up viewer engagement by letting its audience vote on social media to determine the cable channel’s prime-time lineup each Wednesday in February.
Editorial calendar 2015 for Mobile Marketer
Published: January 29, 2015
Here is the 2015 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Retailers must embrace in-store pickup
Published: January 29, 2015
By John Pincott

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Juno’s marketing lesson: Do not use hysteria to drive a message
Published: January 28, 2015
Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.
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