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Tag: mobile commerce

Total Results: 3092

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Mobile media to play pivotal role in 2016 presidential elections
Published: May 6, 2015
By Dan Hodges

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

Google’s mobilegeddon was more hype than reality: report
Published: May 5, 2015
Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.
Apartments.com finds a home in mobile via campaign, Web site
Published: May 5, 2015
Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.
How digital activity logging is changing customer research
Published: May 5, 2015
By Hilding Anderson

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

Kia doubles social media engagement at 47pc of the cost
Published: May 4, 2015
Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.
Mobile marketers must think globally by measuring behavior, not regions: report
Published: May 4, 2015
Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defined regions, according to a new report from Fetch.
Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

New England Patriots tackle NFL draft with Apple Watch app
Published: May 1, 2015
New England Patriots fans can receive real-time updates about the latest moves and deals from the National Football League player draft without having to constantly check their smartphones via the Patriots’ Apple Watch app, spotlighting Apple’s closely watched wearable during one of the year’s biggest sporting events.
Adidas-Spotify mobile app partnership helps music listen to runners
Published: May 1, 2015
Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.
Pictures from Mobile Commerce Daily's Mcommerce Summit: State of Mobile Commerce 2015
Published: May 1, 2015
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2015 conference on Wednesday, April 29 in New York. Here are some pictures from the event.
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