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Tag: mobile commerce


Total Results: 3644

   Displaying: 51 - 60

Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

Mobile Minutes: Email's rough year; Google and CBS deal; apps for dating; T-Mobile fined $48M
Published: October 20, 2016
Today in mobile marketing – Whoever wins the White House, this year’s big loser is email; Google signs up CBS for Internet TV service: sources; These apps are perfecting the art of getting you to pay for dates; T-Mobile to pay $48M for misleading unlimited data plan.
4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

EBay becomes latest platform to join the normally brand-focused chatbot movement
Published: October 19, 2016
EBay is jumping on the latest trend of using Facebook’s Messenger application for shopping support with the release of ShopBot, its new chatbot.

Red Robin modernizes marketing tactics while celebrating tradition of the hamburger
Published: October 19, 2016
Red Robin is updating its marketing strategies by refocusing its latest “Let’s Burger” campaign away from broadcast and towards digital and mobile.
Mobile Minutes: First 5G modem unveiled; Branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over
Published: October 19, 2016
Today in mobile marketing – Qualcomm announces the world's first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major U.S. airports; Report: Disney nixed Twitter bid partly over image.
Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Ringling Bros. takes back the circus in election-themed social video campaign
Published: October 18, 2016
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
Mobile Minutes: Apple's AI push; IBM Watson; Samsung's new chips; Apple self-driving car
Published: October 18, 2016
Today in mobile marketing – This mysterious chip in the iPhone 7 could be key to Apple's AI push; IBM is counting on its bet on Watson, and paying big money for it; Samsung Elec says it started mass production of 10-nanometre chips; Will car manufacturers want in on Apple's self-driving system?
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