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Tag: mobile commerce

Total Results: 2772

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Amazon boosts social prowess with Snapchat, Instagram, but more needed - Mobile Commerce Daily
Published: November 24, 2014
Mobile Commerce Daily today - Amazon boosts social prowess with Snapchat, Instagram, but more needed; Charlotte Russe’s Send to Mobile effort sees 3K shares per week.
Has mobile really replaced TV as the first screen for consumers?
Published: November 21, 2014
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
Topps’ Facebook and Twitter campaigns propel Bunt app to top spot
Published: November 21, 2014
By customizing the creative for app installs ads on Twitter and Facebook to specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.
Lack of TV-mobile ad integration will cost brands as holiday shopping begins
Published: November 20, 2014
Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.
Unilever’s Shield sponsors mobile calls to drive in-store trial
Published: November 20, 2014
Unilever’s Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
The New York Times leverages iPhone’s features in real estate app update
Published: November 20, 2014
The New York Times launched an updated version of its real estate mobile application that leverages the features of the iPhone to reach an already considerable mobile audience for real estate content.
Rich future for oft-maligned mobile banner
Published: November 20, 2014
By Andy Maskin

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
Beacon networks grow as adoption accelerates
Published: November 19, 2014
Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers.
Mobile’s role growing in moms’ new product testing, purchasing: study
Published: November 19, 2014
Mobile’s impact on moms’ purchases and new-product testing continues to grow, as mothers use their smartphones as a second screen for shopping while in stores to research products, do price comparisons and look for coupons, according to a study from BabyCenter.
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