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Tag: mobile commerce

Total Results: 3200

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Getting mobile onboarding right to avoid app abandonment
Published: July 1, 2015
By Kelsey Ricard

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
The Atlantic, Aspen Institute tap social media to promote social change
Published: June 30, 2015
The Atlantic and the Aspen Institute are tapping the full range of social media, from Facebook to Periscope, to promote social change through a broad exchange of ideas on mobile from participants both off site and on at the Aspen Ideas Festival.
Elvis Week app promises fans a rockin’ good time at Graceland
Published: June 30, 2015
Elvis Presley’s life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legend’s former home, Graceland.
Amazon hits roadblock with mobile-enabled real-world flash deals - Mobile Commerce Daily
Published: June 30, 2015
Today on Mobile Commerce Daily - Amazon hits roadblock with mobile-enabled real-world flash deals; Barclays forgoes Apple Pay while boosting wearables-based contactless payments.
4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Unilever’s Axe badly needs grooming in mobile Web UX: analysis
Published: June 29, 2015
Unilever’s Axe may have built an enviable reputation as a mobile media master, but the male grooming products brand is guilty of failing to fully optimize its Web sites for mobile, impairing its punch amid an emerging markets push, according to Mobile Marketer’s analysis.
Kleenex cries out for caring messages in interactive Facebook effort
Published: June 26, 2015
Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
AT&T raises TV Everywhere ante with Apple Watch app, more channels
Published: June 26, 2015
AT&T’s update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.
Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

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