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Tag: mobile commerce

Total Results: 3226

   Displaying: 61 - 70

Sito’s $3.7M acquisition of Hipcricket reflects SMS-space pressures
Published: July 10, 2015
SMS marketing pioneer Hipcricket’s acquisition by Sito Mobile for a mere fraction of the price of its purchase by Augme four years ago points to both the unpredictable speed of shifts in the ad technology field and a challenging environment for companies in the SMS space.
Ford, AutoZone drive engagement via summer sweepstakes on mobile social
Published: July 10, 2015
Ford and AutoZone are tapping mobile and social to drive engagement in a Summer Road Trip sweepstakes that offers AutoZone gift cards, trips to Ford’s Ecoboost 400 car race and a grand prize of a Ford F-150 truck and $12,500 cash.
Mcommerce sales growth for physical goods outpaces all other categories: report - Mobile Commerce Daily
Published: July 10, 2015
Mobile Commerce Daily today - Mcommerce sales growth for physical goods outpaces all other categories: report; American Express aims to simplify mobile payments with express checkout.
Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Uber’s ability to drive off negative publicity crucial to its growth
Published: July 9, 2015
While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its service satisfies target audiences.
MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud - Mobile Commerce Daily
Published: July 9, 2015
Mobile Commerce Daily today - MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud; Domino’s orders up wearable sales with Apple Watch tracker app.
Why a mobile loyalty program is imperative when selling to millennials
Published: July 9, 2015
By Derek Marley

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews toward an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Car brands like local lanes in nascent mobile marketing push
Published: July 8, 2015
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: report
Published: July 8, 2015
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
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