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Tag: mobile commerce


Total Results: 2457

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Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer - Mobile Commerce Daily
Published: June 16, 2014
Mobile Commerce Daily today - Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer; Priceline acquires OpenTable as competition heats up for online engagement.
Big 3 challenges of mobile advertising have finally been solved
Published: June 16, 2014
By Sean O'Neal

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

Mobile Minutes: World Cup, MoMA, Tesla, Blackberry
Published: June 13, 2014
Today in mobile marketing - World Cup 2014 will be the most mobile yet; Bjork's Biophilia is the first app in MoMA's collection; Uber and Tesla partner up in Shanghai; BlackBerry in deal with EnStream on mobile payments system.
Lowe’s strives for competitive advantage with life-size augmented reality experience - Mobile Commerce Daily
Published: June 13, 2014
Mobile Commerce Daily today - Lowe’s strives for competitive advantage with life-size augmented reality experience; Multichannel brands are quicker to adopt mobile-optimized Web sites: report.
Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Mobile Minutes: Alibaba, Uber, Facebook, SingTel
Published: June 12, 2014
Today in mobile marketing - Alibaba acquires UCWeb, maker Of China’s most popular mobile browser; Taxi drivers plan big protests in Europe against Uber; Brands talk like 10-year-olds on Facebook, study says; SingTel’s Amobee digital ad business buys Kontera & Adconion for $359M.
Wendy’s and StubHub partner to create a game day experience - Mobile Commerce Daily
Published: June 12, 2014
Mobile Commerce Daily today - Wendy’s and StubHub partner to create a game day experience; Toys “R” Us reports 23K Isis transactions in first three months.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Mobile Minutes: Walmart, GoDaddy, free WiFi, Blippar
Published: June 11, 2014
Today in mobile marketing - Walmart.com CEO Joel Anderson to step down; GoDaddy to tap public markets with I.P.O.; Not everything in air travel involves more fees: Free Wi-Fi is spreading; Augmented reality augmentation: Blippar has bought Layar.
Facebook and Amazon set sights on PayPal’s mobile payments leadership - Mobile Commerce Daily
Published: June 11, 2014
Mobile Commerce Daily today - Facebook and Amazon set sights on PayPal’s mobile payments leadership; American Express mobilizes rewards for Uber rides to drive loyalty.
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