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Tag: mobile commerce

Total Results: 2584

   Displaying: 61 - 70

Brands focused on effective mobile strategy, Smarties finalists show
Published: August 19, 2014
Brands are thinking more strategically about their mobile campaigns, the finalists for the 10th Mobile Marketing Association (MMA) Global Smarties Awards show.
EBags boosts conversions by streamlining search and discovery - Mobile Commerce Daily
Published: August 19, 2014
Mobile Commerce Daily today - EBags boosts conversions by streamlining search and discovery; House of Fraser’s beacon-enabled mannequins revamp in-store experience.
People StyleWatch matches shoppers with celebrity fashion twins via mobile
Published: August 18, 2014
People StyleWatch is matching shoppers with their celebrity fashion twins in an interactive mobile shopping experience.
US Census Bureau taps mobile quiz app to increase statistical literacy
Published: August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
Is retail enthusiasm for mobile apps waning? - Mobile Commerce Daily
Published: August 18, 2014
Mobile Commerce Daily today - Is retail enthusiasm for mobile apps waning?; Zappos boosts shoe sales with native integration in MapMyFitness app.
Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

Yelp launches in Chile, as mobile boom increases appetite for reviews
Published: August 15, 2014
Yelp, continuing a South American expansion, launched its social-review service in Chile to increase its share of the location-based mobile space.
NY State Parks office leverages mobile trail maps to engage visitors
Published: August 15, 2014
The New York State Office of Parks is offering free mobile maps covering 1,500 miles of trails in more than 50 parks to engage visitors.
New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Negative Google Glass sentiment raises questions for marketers
Published: August 14, 2014
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
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