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Tag: mobile commerce


Total Results: 3733

   Displaying: 61 - 70

5 successful apps and their monetization strategies
Published: January 12, 2017
By Sarah Watkins

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

3 ways retailers can merge digital and physical store strategies
Published: January 11, 2017
By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Mobile Minutes: Prive Firefox browser; The iPhone city; 2016 gadget takeaways; Amazon's flying warehouse
Published: December 30, 2016
Today in Mobile Marketing - The iPhone just got a new super-private Firefox browser; How China built iPhone City with billions in perks for Apple’s partner; The big takeaway for gadget nerds in 2016; This is Amazon's patent for a flying warehouse.
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