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Tag: mobile commerce


Total Results: 3012

   Displaying: 61 - 70

App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Published: March 20, 2015
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
Starbucks race-campaign backlash points to mobile-coffee harmony
Published: March 20, 2015
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
Mark the date: April 21. It’s not just another update from Google
Published: March 20, 2015
By Julia KIdwell and Emily Adams

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

Unlike SXSW, the MMA Forum focused on business results
Published: March 20, 2015
By Jeff Hasen

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

Google exec: Mobile forces right blend of actionable sports content
Published: March 19, 2015
NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.
SafeAuto exec: Failure a necessary step in learning mobile marketing
Published: March 19, 2015
NEW YORK – A SafeAuto Insurance executive at the 2015 Mobile Marketing Association Forum New York said novice mobile marketers should experiment with different approaches, including ones that are likely to fail, to accelerate learning.
Denny’s exec: Location-based messaging lifts store visits, augments brand - Mobile Commerce Daily
Published: March 19, 2015
Mobile Commerce Daily today – Denny’s exec: Location-based messaging lifts store visits, augments brand; Wendy’s exec urges marketers to tap partners’ expertise for mobile success.
Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Honda exec: Consumers not yet ready for mobile offices
Published: March 18, 2015
NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.
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