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Tag: mobile commerce

Total Results: 3267

   Displaying: 61 - 70

Digitizing stored value: Challenge of going mobile
Published: September 14, 2015
By Mark Willis

In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.

Starbucks’ app update raises bar on mobile payments - Mobile Commerce Daily
Published: September 11, 2015
Mobile Commerce Daily today - Starbucks’ app update raises bar on mobile payments; Android Pay debuts while Google Wallet evolves, escalating mobile payments wars.
Can the surge in ad blocking be good for advertisers?
Published: September 10, 2015
By Carolyn Parent

Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.

Can MCX make contact as contactless wallets, cards take off? - Mobile Commerce Daily
Published: September 9, 2015
Mobile Commerce Daily today – Can MCX make contact as contactless wallets, cards take off?; Aldo pairs Facebook’s carousel ad with shop now button to inspire sales.
3 ways to approach mobile measurement
Published: September 9, 2015
By Ken Harlan

For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?

5 businesses that benefit from data science
Published: September 8, 2015
By Steve Caldwell

We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.

FTC issues new social media and endorsement guidance
Published: September 2, 2015
By Andrew B. Lustigman

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

Marketing to China’s millions: Make social media a priority
Published: September 1, 2015
By Rebecca Lui

Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?

Why cinema is the heart of advertising – with mobile at its core
Published: August 31, 2015
By Joe Evea

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

Rewarding healthy lifestyles: The next wave of loyalty
Published: August 28, 2015
By David Hargreaves

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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