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Tag: mobile commerce


Total Results: 2674

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Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily
Published: October 2, 2014
Mobile Commerce Daily today - Visuals are indispensable for converting millennial shoppers on mobile: report; Walmart tests mobile-enabled click-and-collect grocery service.
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

Toyota exec: No magic formula to engage millennial car buyers
Published: October 1, 2014
NEW YORK – A Toyota executive at the Mobile Marketing Association’s SM2 Innovation Summit said there is no perfect way to market to millennials, a notoriously difficult group to reach who are vital to the industry’s future.
Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers
Published: October 1, 2014
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Hasbro exec: Marketers adhering to traditional patterns court trouble in mobile era
Published: October 1, 2014
NEW YORK – A Hasbro executive at the Mobile Marketing Association’s SM2 Innovation Summit said the key to marketing to mobile users is reacting to human behavior, not to trends, keeping in mind that individuals have the power to control their media consumption.
Will PayPal lose its mobile stronghold as NFC payments gain? - Mobile Commerce Daily
Published: October 1, 2014
Mobile Commerce Daily today - Will PayPal lose its mobile stronghold as NFC payments gain?; McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes.
Building long-term sustainable revenue from audiences
Published: October 1, 2014
By Ian Foley

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

Coca-Cola leverages mobile relationships to support active lifestyle initiative
Published: September 30, 2014
Coca-Cola is leveraging a strong mobile relationship with younger consumers built over time to boost an important company initiative around encouraging healthy lifestyles.
Marketing to young mobile users: a complex, sensitive topic
Published: September 30, 2014
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space completely.
Shopkick acquired amid growing importance of beacon-enabled shopping - Mobile Commerce Daily
Published: September 30, 2014
Mobile Commerce Daily today - Shopkick acquired amid growing importance of beacon-enabled shopping; Hilton builds customer loyalty with votes on promotion, charity donation.
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