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Tag: mobile commerce


Total Results: 3074

   Displaying: 61 - 70

Avianca targets US Hispanics with programmatic mobile ad exchange
Published: April 21, 2015
Univision is part of a programmatic mobile ad exchange aimed at making it easier for advertisers to connect with United States Hispanics, with Colombian airline Avianca among the first to do so via the network.
3 use cases for A/B testing on mobile
Published: April 21, 2015
By Lynn Wang

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities
Published: April 17, 2015
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.
PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
Published: April 16, 2015
NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
GE exec: Diversified strategy key to engagement across multiplying platforms
Published: April 16, 2015
NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Share a Coke program bubbles over with customization via mcommerce
Published: April 15, 2015
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.
StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video
Published: April 15, 2015
NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.
How retailers can adopt a mobile-first strategy
Published: April 15, 2015
By Avery Amaya

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

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