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Tag: mobile commerce

Total Results: 3393

   Displaying: 61 - 70

5 emerging trends in digital publishing and content
Published: February 22, 2016
By Gretchen Tibbits

Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.

Going mobile is no longer enough
Published: February 19, 2016
By Heather Menery

With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience.

How small to midsize businesses can benefit from mobile marketing
Published: February 18, 2016
By Craig Hagopian

Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency?

How to build an effective SMS program
Published: February 17, 2016
By Dan Slavin

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Omnichannel retailing is getting personal
Published: February 16, 2016
By Tobi Schneidler

Some retailers started building CRM and clienteling solutions to blur the lines between physical stores, and online and mobile channels. While these digital technologies improve the customer experience, consumers do not think in these terms at all.

Q4 2015 mobile site performance benchmark report
Published: February 12, 2016
The sixth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How to court a mobile app user
Published: February 12, 2016
By Dale Carr

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

Data rules Echo, Siri and Google Now
Published: February 11, 2016
By Gary Schwartz

This past week, the media happily announced that Echo was "all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

Mobile advertising to get more creative to target shoppers
Published: February 11, 2016
By Ramgopal Vidyanand

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

Do consumers always know what they want to buy?
Published: February 10, 2016
By Naveen Tewari

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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