Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 2603

   Displaying: 61 - 70

Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
Burger King ups ante on promoting apps with smartphone offer - Mobile Commerce Daily
Published: August 26, 2014
Mobile Commerce Daily today - Burger King ups ante on promoting apps with smartphone offer; CVS Caremark bets on mobile innovation to extend stores’ reach.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

General Motors leverages mobile hubs to connect with buyers
Published: August 25, 2014
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
Perrier makes China splash with social-media bubble-popping game
Published: August 25, 2014
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
Adidas miZX Flux app takes customization to new level - Mobile Commerce Daily
Published: August 25, 2014
Mobile Commerce Daily today - Adidas miZX Flux app takes customization to new level; Quicken finds data entry a key use for mobile.
Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Redfin offers mobile homebuyers a 3D walk through properties
Published: August 22, 2014
Redfin, a national real-estate brokerage, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
Allure Magazine on board with new beauty-appointment app - Mobile Commerce Daily
Published: August 22, 2014
Mobile Commerce Daily today - Allure Magazine on board with new beauty-appointment app; Hyatt leverages Uber on-demand taxi service to ease travel for guests.
Please click here to download now!