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Tag: mobile commerce

Total Results: 3601

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Calling for nominations: Mobile Women to Watch 2017
Published: September 16, 2016
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.
3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Influencers must adhere to FTC guidelines without losing personal brand
Published: September 15, 2016
By Rohit Vashisht

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

Chicken of the Sea reveals ethical seafood sources with searchable mobile site
Published: September 14, 2016
Packaged seafood company Chicken of the Sea is upping its corporate responsibility efforts with a new mobile initiative that lets users scan one of its cans and learn information about its ingredients and origin source.

How to launch an effective cost-per-install app campaign
Published: September 14, 2016
By Tom Desaulniers

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

Fox Sports to broadcast first-ever live college football in virtual reality
Published: September 14, 2016
Fox Sports is putting viewers closer to the action then ever before by broadcasting the upcoming Ohio State versus Oklahoma football game live through virtual reality for all Android and iOS users.

General Mills, Yahoo target video-hungry millennials with live esports coverage
Published: September 13, 2016
General Mills is the latest sponsor of Yahoo Esports Live, a new weekly live-streaming show covering the world of esports, underscoring live video’s ability to connect brands with younger consumers.

5 tips to optimize images for mobile screens
Published: September 13, 2016
By Ellen Desmarais

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

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