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Tag: mobile commerce

Total Results: 2731

   Displaying: 61 - 70

Mondelez arms in-store reps with mobile access to retail software
Published: October 30, 2014
Mondelez is boosting the effectiveness of its in-store sales force via a partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
Universal, JCPenney seek engagement, not promotion, in Tumblr video ads
Published: October 30, 2014
JCPenney, Unilever and other brands are flocking to Tumblr’s video ads for an opportunity to engage with audiences in a less-promotionally oriented atmosphere than on other social networks.
6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Facebook’s mobile ad prowess may be matched only by Google
Published: October 29, 2014
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Q&A: How Polaroid Fotobars help frame Polaroid’s mobile-age makeover
Published: October 29, 2014
Polaroid Fotobar, a licensee of the Polaroid name, is expanding as an explosion of images on smartphone and tablets offer the latest route to a makeover for the iconic photography brand.
Planet Fitness builds up members’ health achievements via mobile site
Published: October 29, 2014
Planet Fitness is leveraging members’ stories of health and fitness accomplishments on a mobile Web site to encourage even more achievement while driving brand engagement.
Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

Small businesses target hyper-local mobile ads via brands’ apps
Published: October 28, 2014
The mobile applications of the Weather Channel, Major League Baseball and thousands of other consumer brands are a portal to fast, cheap, hyper-local advertising for small businesses such as the El Basha Restaurant in Westborough, MA, that created its own mobile ads using the Cidewalk app.
Walmart Canada helps Half Your Plate campaign move from social into retail stores
Published: October 28, 2014
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
Chicago Transit Authority’s beacons key step in building connected city
Published: October 27, 2014
The Chicago Transit Authority will launch a pilot project that explores the benefits of beacon technology for transit authorities, consumers and brands, including the potential for coupon offers for travelers within range of a store.
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