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Tag: mobile commerce


Total Results: 3320

   Displaying: 61 - 70

Tiles, proxies and exact places: Building location audience profiles
Published: November 18, 2015
By Alistair Goodman

As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.

6 ways to improve the checkout experience
Published: November 17, 2015
By Haresh Kumar

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.

How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Mobile ad blocking: Shifting the advertising paradigm
Published: November 13, 2015
By Spiro Mifsud

While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.

3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Maximizing mobile behind-the-scenes in time for the holidays
Published: November 11, 2015
By Kyle Metcalf

As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.

Navigating a new path to purchase
Published: November 10, 2015
By Elizabeth Jackson

The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.

Legal tips on cross-device tracking
Published: November 6, 2015
By Ronald R. Camhi

Without cross-device tracking, marketers face a number of challenges in their marketing strategies.

Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Published: November 5, 2015
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research.
Importance of good place (POI) data
Published: November 5, 2015
By Alistair Goodman

Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.

Please click here to register now!