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Tag: mobile commerce


Total Results: 2304

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What retailers must do content-wise to adapt to the rapid shift to mobile
Published: March 10, 2014
By Joaquin Ruiz

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.

Mobile Marketer's Mobile Outlook 2014
Published: March 7, 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Private equity giant Warburg Pincus looks to invest in mobile companies
Published: March 7, 2014
Warburg Pincus, a private equity firm with $37 billion assets under management and a portfolio of more than 120 organizations, is looking to invest in mobile companies across a wide range of industry sectors.
1800Flowers’ mobile retargeting efforts bloom with fingerprinting - Mobile Commerce Daily
Published: March 7, 2014
Mobile Commerce Daily today - 1800Flowers’ mobile retargeting efforts bloom with fingerprinting; Hooters college football promotion scores by enabling mobile redemption.
New direction needed for mobile Web site performance
Published: March 7, 2014
By Andreas Grabner

Organizations must avoid delivering heavy mobile sites with mainly unused content.

How mobile helps QVC own social shopping - Mobile Commerce Daily
Published: March 6, 2014
Mobile Commerce Daily today - How mobile helps QVC own social shopping; McDonald’s chalks up 65pc offer redemption rate via mobile.
Mobile for nonprofits: Ten tips to compete in a corporate world
Published: March 6, 2014
By R.J. Talyor

As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.

Retailers gain control of the mobile shopper in 2014: ETail exhibitors
Published: March 5, 2014
SAN ANTONIO, TX — Retailers are betting on more personalized and integrated in-store mobile experiences this year to own the shopper, according to experts at eTail West 2014.
American Eagle looks beyond loyalty to drive omnichannel experiences - Mobile Commerce Daily
Published: March 5, 2014
Mobile Commerce Daily today - American Eagle looks beyond loyalty to drive omnichannel experiences; Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing.
Mobile innovation is headed for consumer engagement
Published: March 5, 2014
By Rodney Williams

Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.

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