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Tag: mobile commerce

Total Results: 3422

   Displaying: 61 - 70

Is your Web site holding you back?
Published: March 24, 2016
By Emily Adams

Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.

Customers love you? Think again
Published: March 23, 2016
By Gregory F. Furman

Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.

SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

Amazon’s lessons for luxury
Published: March 21, 2016
By Marie Driscoll

Amazon is the search engine for shopping, so think hard before you say no to Amazon.

Digital product development does not end on Launch Day
Published: March 18, 2016
By Erika Carney

There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work.

5 best-practice tips for mobile proximity messaging
Published: March 17, 2016
By Jeremy Daly

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.

7 best-practice tips for mobile video advertising
Published: March 16, 2016
By Jaime Singson

It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.

6 ways to disrupt shopping cart abandonment
Published: March 15, 2016
By Tom Villante

The Baymard Institute reports that the average abandonment rate is 67.91 percent – which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.

3 lessons for mobile sites from the 2015 holiday season
Published: March 14, 2016
By Dritan Suljoti

Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.

10 mobile metrics to measure engagement
Published: March 11, 2016
By Justin Bauer

Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way.

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