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Tag: mobile commerce

Total Results: 2827

   Displaying: 71 - 80

Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez Internationalís mobile futures initiative involving five of Australiaís biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Vivino app drinks up success with cross-platform translation tool
Published: December 11, 2014
Vivino is leveraging a translation service across multiple platforms to enhance the local flavor of its global mobile wine review application, reducing the time and cost related to making over digital properties for international audiences.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Sponsored content campaigns play a happy tune on Internet radio
Published: December 10, 2014
Sponsored content discovery campaigns and efforts focused on driving phone calls and distributing coupons will be a mainstay of Internet radio advertising in the months ahead as more marketers leverage the inspirational power of music to engage mobile consumers.
Budweiser brews up strongest YouTube strategy for engaging millennials
Published: December 10, 2014
Bud Light and Budweiser are among big beer brands that have poured more than $23 million into YouTube videos in the past year to engage millennials who favor craft brews, according to a report from Strike Social.
MobileStormís launch of mPulse Mobile targets patient engagement, medical costs
Published: December 10, 2014
MobileStormís launch of mPulse Mobile at the start of mHealth Summit 2014 begins a quest to leverage mobile messaging to help medical providers engage consumers while reining in rising healthcare costs.
6 Movember lessons for pulling off effective marketing campaigns
Published: December 10, 2014
By Nic Denholm

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

Walgreens offers virtual doctor visits through app in mhealth expansion
Published: December 9, 2014
Walgreens is giving California and Michigan users of its Web site and mobile application round-the-clock access to doctors in its latest deep dive into the growing mobile health space.
Does mobile-first leave the customer behind?
Published: December 9, 2014
By Russ Somers

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

Virginia Lottery enriches security, communication via mobile messaging
Published: December 8, 2014
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
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