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Tag: mobile commerce

Total Results: 3395

   Displaying: 71 - 80

Mobile advertising to get more creative to target shoppers
Published: February 11, 2016
By Ramgopal Vidyanand

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

Do consumers always know what they want to buy?
Published: February 10, 2016
By Naveen Tewari

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

Retailers see correlation between beacons and mobile coupon redemption: report - Mobile Commerce Daily
Published: February 9, 2016
Mobile Commerce Daily today - Retailers see correlation between beacons and mobile coupon redemption: report; Philadelphia 76ers shoots first with integrated ticketing experience on StubHub.
Super Bowl 50 advertisers move the ball with mobile
Published: February 9, 2016
By Jeff Hasen

The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.

Mobile offers and loyalty programs deserve a second look
Published: February 8, 2016
By Alex Campbell

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

Announcing Mcommerce Summit 2016 New York May 5
Published: February 5, 2016
Register now for the nation's No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Sears, Nissan, Zappos, Google and Boston Retail Partners share mcommerce strategy and best practice.
Retailersí mobile experiences should be as inspirational as their stores: report
Published: February 4, 2016
Retailers frequently overlook the true value of mobile, which is to connect the brand experience across channels and continually engage with customers, according to a new report from Razur Agency.
3 challenges facing mobile programmatic buyers
Published: February 4, 2016
By Karl Stillner

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Budweiser infuses Super Bowl responsible driving campaign with mobile utility
Published: February 3, 2016
Budweiser taps mobileís potential to bring consumer utility to high-profile Super Bowl ads with a site that makes it easy to find the most convenient way home and supports the brandís responsible driving message.
Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

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