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Tag: mobile commerce

Total Results: 3675

   Displaying: 71 - 80

Mobile Minutes: Mobile Web; Facebook ballots; the Apple touch; Amaazon's shortcomings
Published: October 31, 2016
Today in mobile marketing – Seventy-five percent of internet use in 2017 will be mobile: report; What's on your ballot? Facebook will show you; Jony Ive talks about putting the Apple "touch" on the MacBook Pro; Amazon comes up short on profits, focusing on warehouses and movies.
Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Published: October 31, 2016
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
Experience key as mobile moves to center of planning and strategy
Published: October 31, 2016
By Kyle Christensen

While customer experience is hardly a new concept in the marketing world, recent mobile developments underscore the extent to which experience matters more than technology.

3 reasons your mobile campaign should pull, not push
Published: October 28, 2016
By Andrew J. Chapin

These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.

Staples integrates IBM Watson intelligence into mobile ordering flow - Mobile Commerce Daily
Published: October 27, 2016
Mobile Commerce Daily today – Staples integrates IBM Watson intelligence into mobile ordering flow; Mastercard unveils chatbot platform for merchants and banks along with wearable payments.
Travel brands poised to grow exponentially with mobile marketing
Published: October 27, 2016
By Tony Tie

Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.

Mobile customers want these 3 things from luxury brands
Published: October 26, 2016
By Anthony Nicalo

Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.

How to drive influencer engagement through retail
Published: October 25, 2016
By Maurice Bernstein

Recent studies suggest that recommendations from social influencers hold as much weight as those made by family and friends.

How to get mobile-ready this holiday season
Published: October 25, 2016
By Alan S. Knitowski

As the holidays approach, mobile has the ability to make or break retailers’ peak shopping season.

White Castle editorial debut taps mobile video for its core audience
Published: October 24, 2016
Fast food chain White Castle is making its leap into editorial content with a five-part recipe series on YouTube, as it hopes to stand out with millennials who flock to video and entertainment on mobile.
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