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Tag: mobile commerce

Total Results: 3227

   Displaying: 71 - 80

Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: report
Published: July 8, 2015
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Buy buttons are more hype than reality so far: Forrester - Mobile Commerce Daily
Published: July 8, 2015
Mobile Commerce Daily today - Buy buttons are more hype than reality so far: Forrester; Sephora boosts relevancy of Beauty Board recommendations with personalized search.
Book excerpt: Why People (Don’t) Buy
Published: July 8, 2015
By Amitav Chakravarti and Manoj Thomas

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

Pampers absorbs millennials’ quest for relevance in YouTube lullaby
Published: July 7, 2015
A campaign by Procter & Gamble’s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and transparent values.
US soccer hero’s Twitter surge alone lacks brand-endorsement credibility
Published: July 7, 2015
Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.
TGI Fridays ignites social burger promotion with sense of urgency - Mobile Commerce Daily
Published: July 7, 2015
Mobile Commerce Daily today - TGI Fridays ignites social burger promotion with sense of urgency; 38pc of millennial moms are reachable in-store via beacons: report.
5 key elements of a well-designed responsive Web site
Published: July 7, 2015
By Solomon Thimothy

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

Polo Ralph Lauren needs to try on new mobile strategies: analysis
Published: July 6, 2015
Polo Ralph Lauren’s innovative thinking has made it a mobile trailblazer, but the brand now needs to consider new creative ways to engage consumers as it looks toward the next step in mobile technology, Mobile Marketer’s analysis shows.
A-Max Auto aims to fuel Texas emissions reduction via mobile
Published: July 6, 2015
A-Max Auto Insurance and the Texas Department of Transportation are teaming up to leverage a mobile Web application to show drivers how reducing vehicle emissions can save gas money.
How beacon technology enhances the restaurant customer experience
Published: July 6, 2015
By Hope Neiman

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.

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