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Tag: mobile commerce

Total Results: 2772

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Getting the retailer's app ready for Black Friday
Published: November 17, 2014
By Dale Carr

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

CMT tunes in to viewers’ passion for playbacks with deep linking
Published: November 14, 2014
Country Music Television, acknowledging shifts in how consumers consume content, is leveraging deep linking in a mobile ad campaign that lets users program DVRs from their phones or tablets to record episodes of the series Party Down South 2.
Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
Delivering on the promise of personalization
Published: November 14, 2014
By Matt Ramerman

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

Cadbury’s chocolate-matching campaign sweetens mobile strategy
Published: November 13, 2014
Cadbury achieved a 70 percent click-through rate on mobile in a campaign that introduced consumers via personalized video to their matches in Dairy Milk chocolate products.
Marketers seek key to reaching voters across mobile spectrum
Published: November 13, 2014
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay's StubHub
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay's StubHub, GrubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.
Disney, Red Bull leverage Coub’s growing audience to drive engagement
Published: November 12, 2014
Disney, Red Bull and Mini Cooper are among brands building engagement by leveraging Coub, the video re-mixing site and application which allows users to create and share looping videos up to 10 seconds long.
NHL ramps up daily fantasy promotion to build brand engagement
Published: November 11, 2014
The National Hockey League is prominently featuring daily sports fantasy Web site DraftKings on its mobile Web site and application as it leverages the correlation between fan engagement and fantasy sports.
The Who’s app leverages mobile 3D images to mark golden anniversary
Published: November 11, 2014
A new application from British rock legends The Who that leverages three-dimensional images to celebrate moments and landmarks in the band’s 50-year career reflects the power of mobile to enhance engagement.
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