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Tag: mobile commerce


Total Results: 2554

   Displaying: 71 - 80

Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

Malibu Rum drives engagement with multifaceted mobile video campaign
Published: August 4, 2014
Malibu Rum is driving further consumer engagement with its “Best Summer Ever” campaign in a program that leverages video with multiple mobile messages.
Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons - Mobile Commerce Daily
Published: August 4, 2014
Mobile Commerce Daily today - Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons; Macy’s puts mobile video in back-to-school campaign.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Mobile Commons exec: Texting drives millennials to action
Published: August 1, 2014
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
Dodge revs up mobile users with Challenger Hemi engine ringtone
Published: August 1, 2014
Dodge is bringing the roar of its Hemi engine to drivers’ mobile phones, by releasing a free ringtone containing the sound of the Hemi-equipped 2015 Dodge Challenger SRT Hellcat revving up.
ESPN Fantasy Football ramps up interaction with revamped app
Published: August 1, 2014
ESPN Fantasy Football returns for the 19th season with an updated mobile application that allows fans to interact more than ever as they create leagues, manage teams and participate in mock drafts.
Google’s disruption of financial services is just getting started: Forrester - Mobile Commerce Daily
Published: August 1, 2014
Mobile Commerce Daily today - Google’s disruption of financial services is just getting started: Forrester; GameStop tackles showrooming via beacon tech.
Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Car dealers accelerate mobile programs to connect with buyers
Published: July 31, 2014
Auto dealerships are accelerating plans to use mobile to cater to car buyers, moving into a new stage with mobile applications and Web sites that once mainly offered tips and reviews but now increasingly hook up potential buyers with dealers.