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Tag: mobile commerce

Total Results: 3199

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NBA bounces into younger fan base via mobile fantasy pact
Published: June 25, 2015
National Basketball Association franchises’ deal with daily fantasy sports application FanDuel points to basketball’s ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Ford drives into wearables via Android Wear, dashboard-phone syncing
Published: June 24, 2015
Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric vehicle from their wrists.
Wells Fargo builds support for battle against homelessness via “unselfies”
Published: June 23, 2015
Wells Fargo will donate $25,000 to HomeAid America’s battle against homelessness by letting trade show visitors use mobile cameras to snap “unselfies” and post them on social media in support of the cause.
Walgreens must show more in-store mobile savvy: analysis
Published: June 22, 2015
Walgreens has built a groundbreaking mobile strategy by preaching a wellness philosophy and anticipating customers’ needs, but it faces a challenge delivering the same level of mobile experience inside its actual stores, Mobile Marketer’s analysis shows.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
6 fundamentals of successful mobile engagement
Published: June 19, 2015
By Dave Murashige

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

Twitter’s next CEO must embrace data to regain advertisers
Published: June 18, 2015
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
How Everything-as-a-Service will help brands on mobile
Published: June 18, 2015
By Steve Chung

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
Published: June 17, 2015
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
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