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Tag: mobile commerce


Total Results: 2658

   Displaying: 71 - 80

Apple Pay’s halo effect evident in Subway Softcard partnership - Mobile Commerce Daily
Published: September 17, 2014
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

Macy’s fires back at Amazon with showroom-busting image search app - Mobile Commerce Daily
Published: September 16, 2014
Mobile Commerce Daily today - Macy’s fires back at Amazon with showroom-busting image search app; Disneyland scares up mobile ticketing for Halloween.
What’s still wrong with mobile advertising?
Published: September 16, 2014
By Dirk R. Rients

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily
Published: September 15, 2014
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

Apple Pay vs. MCX: Which has bigger potential in mobile payments? - Mobile Commerce Daily
Published: September 12, 2014
Mobile Commerce Daily today - Apple Pay vs. MCX: Which has bigger potential in mobile payments?; Millennials are open to new forms of payment: report.
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
Published: September 11, 2014
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
NY Times eyes deep linking to drive app use
Published: September 11, 2014
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments - Mobile Commerce Daily
Published: September 11, 2014
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.