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Tag: mobile commerce

Total Results: 3182

   Displaying: 71 - 80

3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

5 tips to battle mobile advertising fraud
Published: June 11, 2015
By Dean Harris

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

Cadillac joins dashboard fray, offers CarPlay/Android Auto in 2016 models
Published: June 10, 2015
Cadillac, following in the footsteps of fellow General Motors brand Chevrolet, is adopting Apple CarPlay and Google’s Android Auto to meet demand for smoother integration between mobile phones and vehicles.
Reinventing mobile video ads for millennials
Published: June 10, 2015
By Mihael Mikek

The time has come to reinvent display advertising.

3 tips to protect against mobile commerce fraud
Published: June 9, 2015
By Tom Donlea

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

Marriott’s mobile welcome built on wooing bookings back from OTAs
Published: June 8, 2015
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Kellogg on rewarding new ground by tying receipt scanning to points
Published: June 5, 2015
Kellogg has updated its rewards program with a mobile-first approach, claiming to be the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning for point collection.
Why Mondelez sees start-ups as allies in tackling mobile challenges
Published: June 5, 2015
NEW YORK – Mondelez International’s outreach to start-ups for cutting-edge input into shopper challenges on mobile will bring the snacks company speed and efficiency offered by the new companies’ spare approach, a launch event for its Shopper Futures program was told.
NFL passes to Yahoo in bid to connect with global fans on mobile
Published: June 5, 2015
The National Football League’s selection of Yahoo as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices seeks to put the game on mobile platforms, where fans increasingly can be found.
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