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Tag: mobile commerce

Total Results: 3150

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Mondelez’ Oreo brand one tough cookie, mobile analysis reveals
Published: May 26, 2015
While Oreo's always-on mobile presence has made the likeable Mondelez International cookie one of the few fast-moving consumer goods brands to successfully leverage the smartphone boom, its challenge – and opportunity – lies in converting more of that brand love into direct sales, a Mobile Marketer analysis suggests.
Responsive Web design essential in Asia-Pacific’s content cocktail: study
Published: May 26, 2015
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
Financial sector and banks must adapt to survive disruption
Published: May 26, 2015
By Craig Besnoy

With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.

Facebook gets Fox News’ vote for key role in GOP debate
Published: May 22, 2015
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
BBVA Compass hopes to net new clients via basketball game app
Published: May 22, 2015
Bank BBVA Compass launched a basketball-themed mobile gaming application aimed at spurring social media engagement to drive brand awareness and build client relationships.
What do Gmail and Tinder have in common?
Published: May 22, 2015
By Brad van der Woerd

We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images.

Duracell recharges successful mobile sticker strategy for the summer
Published: May 21, 2015
Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.
The app’s role in mobile commerce
Published: May 21, 2015
By David Fink

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

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