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Tag: mobile commerce

Total Results: 2900

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For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift
Published: January 26, 2015
Volkswagen’s and other automakers’ decisions to skip expensive Super Bowl XLIX television ads point to how mobile marketing is seen as a more effective way to micro-target and harvest data from a consumer who is likely to engage with a brand.
IHeartRadio rocks 60M users by blending live, digital events
Published: January 26, 2015
IHeartRadio’s surpassing 60 million registered users points to how the digital music and live streaming radio service is listening to mobile-empowered users, seamlessly integrating live and digital events to build brand engagement.
7 areas for retailers to pay attention in year of cautious optimism
Published: January 26, 2015
By Pat Dermody

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting
Published: January 23, 2015
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

64pc of US consumers want video-enabled doctor visits: poll
Published: January 22, 2015
A poll showing that 64 percent of Americans would welcome video-enabled doctor visits and that 7 percent, or 20 million people, would switch primary care doctors to ones that offer telehealth visits, suggests that mobile video deserves a prominent spot in health marketing plans.
TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Will Mazda’s 3D mobile ad spare the banner from execution?
Published: January 21, 2015
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.
L’Oreal polishes image with makeup artists via YouTube-centered campaign
Published: January 21, 2015
L'Oreal aims to bring makeup artists closer to the brand with a YouTube-centered search for the next great designer, including a contest offering a cash prize worth 100,000 euros, or about $116,000, and a one-year contract.
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