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Tag: mobile commerce

Total Results: 3645

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Brands must not treat Amazon like a traditional retailer
Published: October 10, 2016
By Donnie Pacheco

Many brands considering or currently working with the company approach Amazon’s business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?

Mobile Minutes: Instagram Stories; Google and Facebook VR; Snap IPO; Samsung's exploding phone problem
Published: October 7, 2016
Today in mobile marketing – Instagram Stories, cloned from Snapchat, has 100M daily viewers; Why Google and Facebook Want to Make a New Kind of VR Headset; Report: An IPO in Snap's immediate future?; Samsung's exploding-smartphone nightmare is getting even worse.
Amazon looks to dominate artificial intelligence with university donation - Mobile Commerce Daily
Published: October 7, 2016
Mobile Commerce Daily today - Amazon looks to dominate artificial intelligence with university donation; Staples adopts Apple Pay for Web, after in-app success.
How brands can make their SMS list exclusive
Published: October 7, 2016
By Dan Slavin

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

Sephora adds a customizable twist to new emoji keyboard
Published: October 6, 2016
Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.
5 other ways Pokémon Go can make money
Published: October 6, 2016
By Mike Gamaroff

It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.

Taco Bell ushers in National Taco Day excitement via mobile-optimized ecards
Published: October 5, 2016
Taco Bell celebrated National Taco Day yesterday with a mobile-optimized microsite that let users send custom-made ecards to their friends via social media and email in an effort to raise hype for the event as well as its menu items.
California Pizza Kitchen perfects mobile marketing recipe with annual scavenger hunt
Published: October 4, 2016
California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests' information.
Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
Published: October 3, 2016
By Robert Passikoff

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

Why BlackBerry’s departure from smartphone production means little to mobile marketers
Published: September 30, 2016
Two years shy of the twentieth anniversary of its first smartphone, BlackBerry is shutting down development of all production and hardware, although experts claim this news offers little relevancy for marketers in the mobile space.
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