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Tag: mobile commerce


Total Results: 2672

   Displaying: 81 - 90

Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best
Published: September 19, 2014
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.
Lesser-known social networks offer holiday marketing opportunities for retailers - Mobile Commerce Daily
Published: September 19, 2014
Mobile Commerce Daily today - Lesser-known social networks offer holiday marketing opportunities for retailers; Tesco tests mobile payment service for easier grocery shopping.
Mobile bookings demand skyrockets despite lack of optimized experiences: report - Mobile Commerce Daily
Published: September 18, 2014
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
Apple Pay’s halo effect evident in Subway Softcard partnership - Mobile Commerce Daily
Published: September 17, 2014
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

Macy’s fires back at Amazon with showroom-busting image search app - Mobile Commerce Daily
Published: September 16, 2014
Mobile Commerce Daily today - Macy’s fires back at Amazon with showroom-busting image search app; Disneyland scares up mobile ticketing for Halloween.
What’s still wrong with mobile advertising?
Published: September 16, 2014
By Dirk R. Rients

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily
Published: September 15, 2014
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.