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Tag: mobile commerce


Total Results: 2584

   Displaying: 81 - 90

Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign
Published: August 11, 2014
Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its "More Fruit” campaign.
Philadelphia group’s map highlights lesser-known points for mobile tourists
Published: August 11, 2014
Philadelphia’s Historic Neighborhood Consortium is highlighting some of the less well-traveled points of interest in the City of Brotherly Love with an interactive map that complements a separate mobile application.
How some beacon programs are missing the mark - Mobile Commerce Daily
Published: August 11, 2014
Mobile Commerce Daily today - How some beacon programs are missing the mark; Galeries Lafayette eases store navigation for shoppers with app.
Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Cities leverage their mobile brand to lure businesses, workers
Published: August 8, 2014
A growing number of United States cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
Walmart’s price-comparison tool catapults app downloads to new heights - Mobile Commerce Daily
Published: August 8, 2014
Mobile Commerce Daily today - Walmart’s price-comparison tool catapults app downloads to new heights; Zealios Skin Care showcases ambient light advertising opportunities on mobile.
Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

A quarter of US Android phone users drive data traffic: study
Published: August 7, 2014
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
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