Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile commerce


Total Results: 3200

   Displaying: 81 - 90

Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
Published: June 17, 2015
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Lithium exec: Tap social for beneficial emotional customer experiences
Published: June 17, 2015
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Apple Watch’s role in a data-driven advertising environment
Published: June 17, 2015
By Lara Mehanna

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

P&G’s Tide cleans up on mobile with consumer focus, quality
Published: June 15, 2015
Tide's continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
Going Greyhound to get easier with GPS tracker on mobile app
Published: June 15, 2015
Greyhound will boost convenience for travelers on mobile by including a new real-time GPS tracking system on its mobile application, allowing customers to see where their bus is, and when it will arrive at their destination.
4 reasons why your AdWords campaigns are not working
Published: June 13, 2015
By Chris Lucas

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

McNeil Consumer Healthcare’s app helps users manage cold symptoms
Published: June 12, 2015
McNeil Consumer Healthcare launched a mobile application that takes the guesswork out of managing colds, the flu and allergies by leveraging data to more simply identify and manage symptoms.
Microsoft touts retailing image with traffic-driving mobile campaign
Published: June 12, 2015
Microsoft is leveraging the power of mobile to drive traffic to its retail stores and bolster its image as a retail brand as well as a software maker.
3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

5 tips to battle mobile advertising fraud
Published: June 11, 2015
By Dean Harris

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

Please click  here to download now!