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Tag: mobile commerce


Total Results: 2772

   Displaying: 81 - 90

Days of mass-marketing winding down
Published: November 11, 2014
By Shalini Gupta

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

17pc of marketers have fully integrated mobile: report
Published: November 10, 2014
Marketers who excel at engaging customers across the entirety of their journey are setting the example for the rest of the pack who are still struggling to master the basics of mobile marketing, according to a CMO Council report.
Utah Jazz hit all the right mobile notes to engage fans
Published: November 10, 2014
The Utah Jazz are creating a way for live spectators and at-home viewers to connect with the basketball team they love by engaging fans across multiple platforms, including social Web sites, live TV broadcasts and the stadium.
New leaders helm Women in Wireless as growth agenda is set
Published: November 10, 2014
New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.
Apple Watch set to become gatekeeper to the iPhone
Published: November 10, 2014
By Scott Townsend

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

Marketers begin to succeed at translating a heartfelt heritage to mobile
Published: November 7, 2014
Recent efforts from Disney and Macy's suggest marketers are overcoming the challenge of translating heart-warming sentiments to mobile’s small-screen world.
CBS’ launch of CBSN will boost marketers’ outreach via mobile
Published: November 7, 2014
CBS’ newly launched streaming live news channel CBSN will challenge marketers to determine how best to leverage a broad range of custom ad integrations to reach highly engaged mobile consumers who have considerable power to customize their news preferences.
Beacons and Apple Pay deliver stepped-up shopping experience
Published: November 7, 2014
By Timothy Perfitt

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking
Published: November 6, 2014
Mobile marketers will fall under greater scrutiny from privacy advocates and regulators amid reports that Verizon and AT&T are tagging customers with unique codes that are visible to third parties.
Urban Outfitters’ Free People relaunches mobile site to tackle declining results - Mobile Commerce Daily
Published: November 6, 2014
Mobile Commerce Daily today - Urban Outfitters’ Free People relaunches mobile site to tackle declining results; How eBay, Etsy, and Overstock.com win in social commerce: report.
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