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Tag: mobile commerce

Total Results: 2845

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How mobile changes marketing
Published: December 16, 2014
By Steve Gershik

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Use mobile to make customers feel cared for: report
Published: December 15, 2014
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Porch app builds bond between homeowners, professionals
Published: December 15, 2014
Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
John Frieda triggers mobile experience with sound waves in mass merchant - Mobile Commerce Daily
Published: December 15, 2014
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.com’s Express Deals integrates Apple Pay for even faster reservations.
ABCs of content marketing and why it matters to brands
Published: December 15, 2014
By Dana Drissel

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

United Airlines embraces paperless flight decks with iPhones for attendants
Published: December 12, 2014
United Airlines, stepping up its move to create paperless aircraft and flight decks, is leveraging iPhone 6 Plus smartphones to help 23,000 flight attendants worldwide enhance the customer experience.
Santa Fe leverages Instagram to reach mobile-savvy culture vultures
Published: December 12, 2014
The city of Santa Fe successfully leveraged Instagram in a social media campaign aimed at engaging a younger audience on a national and international scale and promoting the New Mexico city in a way that complemented its reputation for the arts.
Mobile makes the “last millisecond” the “last inch” for in-store experiences
Published: December 12, 2014
By Kevin Lindsay

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Vivino app drinks up success with cross-platform translation tool
Published: December 11, 2014
Vivino is leveraging a translation service across multiple platforms to enhance the local flavor of its global mobile wine review application, reducing the time and cost related to making over digital properties for international audiences.
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