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Tag: mobile commerce


Total Results: 3023

   Displaying: 81 - 90

Honda exec: Consumers not yet ready for mobile offices
Published: March 18, 2015
NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
Published: March 18, 2015
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Forbes’ Camerama acquisition targets specialized groups of users on mobile
Published: March 17, 2015
Forbes Media’s acquisition of Camerama, a private photo-sharing application, may help the publisher of Forbes Magazine engage consumers on mobile through new products alongside its core editorial operation, as revenue remains a fraction of what it was in the heyday of print.
AutoTrader.com becomes Autotrader to drive mobile-buyer engagement
Published: March 17, 2015
AutoTrader.com, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of smartphones and tablets in car-buying research.
Location marketing gains favor at SXSW’s RetailLoco event
Published: March 17, 2015
By Dan Hodges

Eighty-five percent of all data currently produced has a location element. Therefore, location is the new cookie.

How Apple could redefine luxury – or not
Published: March 16, 2015
By Tom Goodwin

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

Olshan partner: Build privacy considerations into apps from the outset
Published: March 13, 2015
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
Pepsi Challenge is updated with global reach in major social push
Published: March 12, 2015
Pepsi is leveraging social in a new pop-culture-oriented version of the Pepsi Challenge to make a broader push across the global marketplace.
Sephora’s digital gifting revenue takes off with CashStar - Mobile Commerce Daily
Published: March 12, 2015
Mobile Commerce Daily today - Sephora’s digital gifting revenue takes off with CashStar; Build.com’s product finder app matches home improvement items from a photo.
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