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Tag: mobile commerce


Total Results: 3134

   Displaying: 81 - 90

Mobile becomes core engagement channel for marketers: study
Published: May 12, 2015
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, according to a Juniper Research study.
How influencer marketing improves the reach of Instagram photo campaigns
Published: May 12, 2015
By Francis Trapp

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

Merchants leverage beacons to pay for parking and drive store traffic - Mobile Marketer
Published: May 11, 2015
Mobile Commerce Daily today - Merchants leverage beacons to pay for parking and drive store traffic; Applebee’s broadcasts Times Square menu tasting via Periscope
One in four app users discovers an app through search: Google
Published: May 8, 2015
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Marketers face Sept. 1 deadline on DAA mobile ad guidelines
Published: May 8, 2015
Brands and companies that use data across sites or mobile applications for interest-based advertising must comply with Digital Advertising Alliance principles by Sept. 1, as the DAA ramps up its push to provide consumers with transparency and choice regarding ads and data collection.
5 reasons why traditional mail-in rebates are broken
Published: May 8, 2015
By David Hargreaves

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Published: May 7, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Pandora jewelry leverages interactive native ad format to drive impact
Published: May 7, 2015
The Pandora jewelry chain is seeing upbeat results from a trial of a new ad format offered by Hearst Magazines UK that provides a range of interactive features while combining storytelling with a mobile native user experience.
Original video viewing on mobile more than doubles: IAB
Published: May 7, 2015
An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.

Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

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