Tag: mobile commerce

Total Results: 1762

What could keep smart watches ticking

Published: March 26, 2013

By Tej Rekhi

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

Target intensifies mobile coupon push via interactive marketing campaign - Mobile Commerce Daily

Published: March 25, 2013

Mobile Commerce Daily today - Target intensifies mobile coupon push via interactive marketing campaign; PayPal leads the pack for mobile wallet awareness: PwC.

Why are airlines so fearful of mobile innovation?

Published: March 25, 2013

By Vanessa Horwell

This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Webinar on April 25: Tackling the growing threat of showrooming

Published: March 21, 2013

Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.

Designing a frictionless mobile loyalty program - Mobile Commerce Daily

Published: March 21, 2013

Mobile Commerce Daily today - Designing a frictionless mobile loyalty program; Banana Republic doles out mobile coupons to incentivize in-store sales.

Click-to-call: The real engine behind mobile commerce

Published: March 21, 2013

By John Busby

To sense how key phone sales are to the U.S. economy, add the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

Hasbro ties mobile gaming to in-store traffic via rewards-based coupons - Mobile Commerce Daily

Published: March 20, 2013

Mobile Commerce Daily today - Hasbro ties mobile gaming to in-store traffic via rewards-based coupons; Aéropostale amplifies mcommerce efforts with new app, in-store iPad kiosk expansion.

App downloads are vanity, usage is sanity

Published: March 20, 2013

By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Convenience has the upper hand over price in mobile retail - Mobile Commerce Daily

Published: March 19, 2013

Mobile Commerce Daily today - Convenience has the upper hand over price in mobile retail; Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek.