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Tag: mobile commerce

Total Results: 3228

   Displaying: 81 - 90

How beacon technology enhances the restaurant customer experience
Published: July 6, 2015
By Hope Neiman

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.

Old Spice muscles in on personal care with interactive game
Published: July 2, 2015
Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews – and his muscles, in particular – to support its body washes and body sprays.
PepsiCo's 50th anniversary strategy bubbles with love for mobile collaborators
Published: July 2, 2015
PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how it values collaborators who helped build its reputation as an innovator.
Top 10 Q2 mobile-offline activations - Mobile Commerce Daily
Published: July 2, 2015
Mobile Commerce Daily today - Top 10 Q2 mobile-offline activations; Citi addresses demands for easier mobile access with redesigned app.
Brands must move budgets to the world’s most influential mass medium
Published: July 2, 2015
By Mitchell Reichgut

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

Top 10 mobile advertising campaigns of Q2
Published: July 1, 2015
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Kraft shifts more of budget to mobile amid summer campaign success
Published: July 1, 2015
Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.

Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
Getting mobile onboarding right to avoid app abandonment
Published: July 1, 2015
By Kelsey Ricard

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

P&G, esurance marry branding, same-sex ruling in mobile outreach
Published: June 30, 2015
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
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