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Tag: mobile commerce


Total Results: 3074

   Displaying: 81 - 90

Brands positioned to see sunny days via weather app ads: study
Published: April 8, 2015
Brands of all stripes will benefit from advertising on weather-related mobile applications, especially those offering related products and services or utility-based functionality, as mobile becomes a critical source of news and weather for consumers, according to research from Millennial Media.
Calling out media double standard on promoted hashtags
Published: April 8, 2015
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
Top 10 mobile advertising campaigns of Q1
Published: April 7, 2015
Toyota, Quaker, Lysol and Mazda are pulling away from the pack in mobile advertising, leveraging enhanced targeting, greater interactivity and native experiences to provide seamless digital and physical experiences for consumers and boost awareness of products and services.
MLB At Bat app hits big with fans, reaches 5M downloads
Published: April 7, 2015
Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events.
Best-practice tips for push notifications
Published: April 7, 2015
By Stephanie Trunzo

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

Bud Light matches native video with Tinder to reach mobile daters
Published: April 6, 2015
Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.
Chevrolet rides mobile surprise-fest to engagement heights on YouTube
Published: April 6, 2015
General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.
MLB swings at Apple Watch users as baseball returns for 2015
Published: April 6, 2015
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.
Top 10 Q1 mobile-offline activations – Mobile Commerce Daily
Published: April 6, 2015
Mobile Commerce Daily today – Top 10 Q1 mobile-offline activations; Clarks brings history into the future with WhatsApp campaign.
Mobile is the new black at Advertising Week Europe
Published: April 6, 2015
By Erin "Mack" McKelvey

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Please  click here to register now!