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Tag: mobile commerce

Total Results: 2900

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The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Budweiser says Super Bowl digital strategy as important as ad buy
Published: January 20, 2015
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
CPGs should drive offer relevancy with fitness monitoring behavioral data: report
Published: January 20, 2015
Three-quarters of users of fitness monitoring devices and Web sites would part with private information in exchange for discounts and coupons, a behavioral trend spurred by the range of activities they do on smartphones and devices, according to a new study.
GE exec: Virtual reality play stirs passion about science, tech
Published: January 16, 2015
NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.
Deloitte exec says focusing on mobile conversions sends retailers down wrong path … - Mobile Commerce Daily
Published: January 16, 2015
Mobile Commerce Daily today - Deloitte exec says focusing on mobile conversions sends retailers down wrong path …; … Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say.
Mobile FirstLook was refreshingly not Mobile Same Look
Published: January 16, 2015
By Jeff Hasen

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

Wearables and Internet of Things: That’s where the smart money is
Published: January 16, 2015
By Andy Maskin

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

Coca-Cola isolates mobile’s value, driving groundbreaking new experiences
Published: January 15, 2015
NEW YORK – A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand’s recent successes in isolating mobile’s value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more.
Marketers should eye Cuba opportunity with patience, caution
Published: January 14, 2015
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
Bank of America ad campaign taps social media to boost rewards program
Published: January 14, 2015
Bank of America’s leveraging of social media in an advertising campaign for its preferred rewards program accentuates the program’s convenience and its popularity to drive even more customers to the program.
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