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Tag: mobile commerce


Total Results: 2965

   Displaying: 81 - 90

No mobile commerce site? Your Google search rank is in jeopardy
Published: February 23, 2015
By Wilson Kerr

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

JCPenney second-screen Oscars game engages fans via live TV moments
Published: February 20, 2015
JCPenney is leveraging a second-screen mobile game and familiar live moments during the Academy Awards television broadcast to build brand engagement and aid charities.
Viggle leverages beacons to feed mobile consumers’ content craving
Published: February 20, 2015
A partnership between entertainment rewards platform Viggle and beacon platform inMarket will inform shoppers at thousands of retail establishments throughout the United States when they are in the vicinity of relevant offers while underscoring beacons’ value in building consumer engagement through micro-targeting.
The hidden power of suggestion in risk-taking
Published: February 20, 2015
By Chris Paradysz

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

Macy's CMO Martine Reardon to headline Mcommerce Summit New York. Join us!
Published: February 19, 2015
As CMO of Macy's, Martine Reardon is tasked with shaping the leading department store chain's marketing strategy. What role will mobile play this year? Register now for the Mcommerce Summit New York April 29 and get a chance to listen and meet with one of the smartest marketing execs in the U.S.
Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce - Mobile Commerce Daily
Published: February 19, 2015
Mobile Commerce Daily today - Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce; HSN, Disney execs: Content trumps retailers’ omnichannel efforts.
Walmart.com exec says mobile deserves starring role in SEM, product searches - Mobile Commerce Daily
Published: February 18, 2015
Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Why is shopping on your phone so difficult?
Published: February 18, 2015
By Jack Bicer

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
What to consider when selecting a new CRM system
Published: February 17, 2015
By Grant Halloran

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

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