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Tag: mobile commerce

Total Results: 3182

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FTC issues new social media/endorsement guidance
Published: June 5, 2015
By Andrew B. Lustigman

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

Walmart uses location-based targeting to create more accurate audience segments
Published: June 4, 2015
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Toyota-Ford collaboration focuses on sharing safe telematics system
Published: June 4, 2015
Toyota Motor’s deal with Ford Motor to explore integration of the Detroit car brand’s smartphone infotainment technology in Toyota vehicles aims to find smarter connectivity systems for satisfying drivers who want access to a host of in-car mobile applications.
Wireless carriers must boost investment to satisfy customers: ACSI report
Published: June 3, 2015
Wireless carriers must manage customer expectations more effectively while putting money into upgrading networks after the latest report from the American Customer Satisfaction Index showed consumers are unhappy with their service.
What is driving mobile loyalty?
Published: June 3, 2015
By Brandon Logsdon

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

GEICO seeks to boost response time on mobile with Quick Messaging
Published: June 2, 2015
GEICO’s rollout of Quick Messaging, a text-based, in-app messaging function that allows mobile users to speak directly with GEICO in real-time from their smartphones or tablets, points to mobile’s ability to deliver important information in consumers’ moments of need, a mainstay of the crisis-driven insurance vertical.
Avoid falling into the app-fatigue trap
Published: June 2, 2015
By Mike Haney

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?

Target’s mobile growing pains a cautionary tale for marketers
Published: June 1, 2015
Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.
NCAA tracks Final Four sponsor mentions on social to gauge ROI
Published: June 1, 2015
The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.
How brands can get the most out of their video content for mobile
Published: June 1, 2015
By Ashley Eckel

In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.

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