Tag: mobile content

Total Results: 131

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Holland America incorporates Microsoft Tags to encourage social sharing

Published: March 22, 2011

Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

CNN debuts app for Android Honeycomb tablets

Published: February 28, 2011

CNN has launched a free, ad-supported application for Google’s Android Honeycomb tablet platform to further extend its digital reach.

Will US government crack down on Apple for antitrust violations?

Published: February 22, 2011

With the Justice Department and Federal Trade Commission scrutinizing Apple’s new subscription service and Google announcing one much more favorable to publishers and content providers, Apple may have gone too far this time.

Will Google’s free publisher subscription service trample Apple’s paid version?

Published: February 17, 2011

Just on the heels of Apple’s introduction of its App Store subscription service, Google has rolled out a similar offering with one glaring difference – it is free.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.