Tag: mobile content

Total Results: 131

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Arkansas Democrat-Gazette releases ad-supported newspaper iPad app

Published: February 2, 2011

The Arkansas Democrat-Gazette is providing subscribers a digital replica of its printed edition combined with breaking news from the newspaper’s Web site via an application for Apple’s iPad.

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.

Hertz, Marriott collaborate on series of travel services apps

Published: January 20, 2011

Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.

Examiner.com partners with Foursquare for local mobile content distribution

Published: January 20, 2011

Location-based mobile social network Foursquare is displaying locally targeted tips from Examiner.com on its Web site and its mobile applications.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Martha Stewart Living opts for paid monetization model for new baking app

Published: December 21, 2010

Martha Stewart Living Omnimedia Inc. has rolled out an iPhone application dubbed “Martha Stewart Makes Cookies" to provide home-bakers with recipes and how-to tools for baking.

Mobile app revenue to grow 60pc annually through 2014: IDC

Published: December 17, 2010

The market for mobile applications will continue to accelerate as the number of downloads is expected to increase from 10.9 billion worldwide in 2010 to 76.9 billion in 2014, per IDC.

GEICO expands branded mobile content offerings to increase customer touchpoints

Published: December 14, 2010

Auto insurer GEICO provides coverage to more than 10 million people in the United States, and now it is using a commerce-enabled application for Windows Phone 7 to connect with them.