Tag: mobile content

Total Results: 131

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Smartphones now used by 1 in 4 US mobile subscribers: comScore

Published: December 6, 2010

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.

Mobile should be at the center of any customer-centric service: panelist

Published: December 3, 2010

MIAMI - Social media is growing in the mobile medium and will transform the way customers consume content, services and goods, according to panelists at the MEF Americas 2010 Mobile Content & Commerce conference.

Sony Pictures to let mobile users watch movies across multiple platforms

Published: December 1, 2010

MIAMI - A Sony Pictures Home Entertainment executive at the MEF Americas 2010 Mobile Content and Commerce conference said that the company will use Ultraviolet to let consumers watch their favorite movies across multiple platforms.

Mobile-friendly Web content explodes as number of mobile sites exceeds 3M

Published: November 23, 2010

The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period, according to dotMobi’s Mobile Web Progress study.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.

Global mobile advertising revenues will exceed $3.5B this year: study

Published: October 28, 2010

Global revenues from mobile advertising are estimated to cross $3.5 billion in 2010, according to new research from Informa Telecoms and Media.

ESPN is Mobile Publisher of the Year

Published: October 22, 2010

ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

The Weather Channel takes second place: 2010 Mobile Publisher of the Year

Published: October 21, 2010

The Weather Channel has placed second in Mobile Marketer’s Mobile Publisher of the Year awards.