Tag: mobile coupon

Total Results: 110

Bacardi pub promotion drives mobile app and coupon downloads

Published: November 16, 2011

A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Have mobile coupons finally come of age?

Published: September 16, 2011

By Russell Buckley

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

5 obstacles to mobile coupon adoption

Published: August 12, 2011

By Jonathan Treiber

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

Subway franchisees ramp up mobile presence via geo-targeted SMS campaign

Published: July 22, 2011

Select franchisees of fast food chain Subway are targeting hungry consumers and letting them opt-in to an SMS service that pushes offers when they approach a local store.

Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate

Published: May 26, 2011

K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

Published: April 26, 2011

Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

7 different approaches to mobile couponing

Published: March 18, 2011

By Gary Lombardo

What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons.