Tag: mobile coupon

Total Results: 110

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

Vermont ski resorts aim to drive late-season traffic via mobile deals

Published: March 10, 2011

The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Five steps to a strong mobile coupon program

Published: March 4, 2011

By David Wachs

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

Does Groupon lawsuit threaten all mobile coupon apps?

Published: February 1, 2011

The most recent lawsuit against deal-of-the-day service Groupon could have a negative impact on the growth of local mobile advertising and couponing.

SMS case study - Southern Shows

Published: January 18, 2011

See how Southern Shows used targeted keywords within multiple traditional advertising mediums to gauge the ROI of those channels and build a mobile database for event reminders, while driving ticket sales.

Google’s alleged $6B Groupon acquisition: cash cow or albatross?

Published: December 1, 2010

If the rumors are true and Google does pay $6 billion for deal-of-the-day discounter Groupon, it could either take mobile couponing and local advertising to the next level or be a huge waste of money.

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

Published: November 24, 2010

Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.