Tag: mobile coupon

Total Results: 110

Google bets on location-based mobile coupons as linchpin for success

Published: October 22, 2010

NEW YORK – A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

Geotargeted mobile coupons and ads more effective than online

Published: August 30, 2010

Holiday marketers take note: Mobile coupons and ads that are targeted by location are more effective than online coupons and ads.

How to harness the power of mobile couponing

Published: July 20, 2010

By Ariya Priyasantha

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

Mobile coupons: Break through, break even or break the bank?

Published: June 18, 2010

By Jeannette Kocsis

A recent Forrester Research report stated that more than half of U.S. mobile users are aware of mobile coupons. However, only 3 percent of consumers have requested one.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

KFC campaign sees 13 percent in-store mobile coupon redemption

Published: May 4, 2010

KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

Belle Tire SMS campaign sees 55 percent opt-in

Published: April 29, 2010

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating.

April 28 webinar: Belle Tire: How to Create an Effective Mobile Coupon Strategy

Published: April 5, 2010

How does one of the leading tire retailers run mobile coupon campaigns to drive traffic to its stores? Register now for the April 28 free webinar case study and best-practice tips from Belle Tire and sponsor Hipcricket.

Scotty P’s Hamburgers drives increased revenue with mobile coupons

Published: April 1, 2010

To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.