Tag: mobile coupon

Total Results: 110

David's Bridal launches multichannel mobile effort for prom season

Published: May 8, 2009

David's Bridal has launched a multichannel mobile campaign to drive teenage girls into its stores during prom season.

Gunstock Mountain Resort turns to mobile marketing

Published: May 7, 2009

Gunstock Mountain Resort, New Hampshire's "Four Season Playground," implemented an SMS strategy to promote on-mountain specials, increasing the resort's incremental revenue.

Is the value-proposition of mobile marketing getting across?

Published: May 4, 2009

Verizon Wireless' approval of new standard-rate mobile coupon programs after a slowdown of that process felt by marketers is evidence of a major internal debate at wireless carriers.

Verizon begins approval of new standard-rate mobile coupon programs

Published: May 1, 2009

Verizon Wireless, the nation's largest wireless carrier by subscribers, is approving new standard-rate mobile coupon programs less than a week after this publication raised that issue.

Verizon rejecting new standard-rate mobile coupon programs?

Published: April 24, 2009

Verizon Wireless, one of the largest carriers nationwide, is said to be rejecting new standard-rate mobile coupon programs, thus thwarting many marketer plans.

Starbucks runs mobile coupon loyalty program

Published: April 22, 2009

Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS.

Mail giant Valpak takes coupons mobile

Published: April 8, 2009

Direct mail giant Valpak is making coupons and offers available to consumers via mobile in yet another indication of the channel's growing appeal for targeted marketing.

NeuStar targets brands with new bar code interoperability

Published: April 2, 2009

LAS VEGAS -- NeuStar has launched new technology that allows mobile phones to process 2D bar codes regardless of the mobile service provider, scanning technology used or type of bar code symbology.

Jiffy Lube launches geo-targeted mobile coupon campaign

Published: March 23, 2009

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes.

AOL's Shortcuts.com helps on-the-go shoppers save money

Published: March 19, 2009

AOL's Shortcuts.com is letting on-the-go shoppers add money-saving coupons to their grocery store savings card right from their mobile phones.