Tag: mobile couponing

Total Results: 15

Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate

Published: May 26, 2011

K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.

Does Groupon lawsuit threaten all mobile coupon apps?

Published: February 1, 2011

The most recent lawsuit against deal-of-the-day service Groupon could have a negative impact on the growth of local mobile advertising and couponing.

Google’s alleged $6B Groupon acquisition: cash cow or albatross?

Published: December 1, 2010

If the rumors are true and Google does pay $6 billion for deal-of-the-day discounter Groupon, it could either take mobile couponing and local advertising to the next level or be a huge waste of money.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

Published: November 24, 2010

Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

How to harness the power of mobile couponing

Published: July 20, 2010

By Ariya Priyasantha

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

Scotty P’s Hamburgers drives increased revenue with mobile coupons

Published: April 1, 2010

To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.

JCPenney lets shoppers redeem mobile coupons at POS

Published: September 25, 2009

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D bar code coupon program.

When it comes to mobile marketing think loyalty, not coupons

Published: September 4, 2009

By Jay Highley

News stories tout the revolution of mobile coupons that allow customers to wave phones in front of scanners at retail locations to redeem offers and coupons. Sound too good to be true? It is.

CafeXpress convenience store runs mobile coupons pilot

Published: June 25, 2009

E.A. Sween Co.'s Deli Express, a provider of food services to convenience stores, has run a mobile couponing pilot in advance of a commercial rollout in its CafeXpress convenience store.