Tag: mobile data

Total Results: 24

Five trends to monitor at Mobile World Congress 2013

Published: February 27, 2013

By Martin Lange

BARCELONA, Spain – With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, Mobile World Congress can be an overwhelming experience. On this week, the conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education.

Wireless industry contraction possible as mobile data slows, SMS declines: report

Published: October 5, 2012

Wireless carriers could face challenges on two fronts as mobile data growth slows and consumers spend less on messaging through carrier services, according to two different reports.

Avoid this $47M mobile marketing mistake

Published: August 28, 2012

By Greg Hickman

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

How mobile has changed the database marketing and list business

Published: March 10, 2011

The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

How to accelerate mobile data adoption in the mass market

Published: August 19, 2010

By Lara Albert

Mass-market advertising is not driving exploration of mobile data services – it is costly, inefficient and does not solve the problem of making mobile data experiences easily discoverable.

How mobile data intelligence can keep data revenues in line with usage

Published: July 27, 2010

By Stephen Kerwick

AT&T and O2's decision to end unlimited data plans may resolve cost-of-service-delivery issues, but won't drive more revenue or generate new market opportunities over the long term.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

11pc of mobile users have made a mobile purchase: Pew Internet survey

Published: July 8, 2010

Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.