Tag: mobile data

Total Results: 21

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

How mobile has changed the database marketing and list business

Published: March 10, 2011

The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

How to accelerate mobile data adoption in the mass market

Published: August 19, 2010

By Lara Albert

Mass-market advertising is not driving exploration of mobile data services – it is costly, inefficient and does not solve the problem of making mobile data experiences easily discoverable.

How mobile data intelligence can keep data revenues in line with usage

Published: July 27, 2010

By Stephen Kerwick

AT&T and O2's decision to end unlimited data plans may resolve cost-of-service-delivery issues, but won't drive more revenue or generate new market opportunities over the long term.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

11pc of mobile users have made a mobile purchase: Pew Internet survey

Published: July 8, 2010

Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.