Tag: mobile database

Total Results: 9

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Ink! Coffee launches mobile gift program

Published: March 11, 2009

Ink! Coffee, a specialty coffee retailer with multiple stores throughout the greater Denver metro area and Aspen, has launched a mobile gift program.

Data intelligence is not optional in mobile marketing

Published: December 12, 2008

By Alan R. Sultan

Marketers and content providers risk alienating their best customers -- and losing this valuable channel -- if they don't make effective use of data assets to drive intelligent, personalized conversations.

Boiling Crab restaurant chain uses QLess

Published: December 3, 2008

Cajun seafood restaurant chain Boiling Crab is using a mobile service from abInventio that seeks to eliminate waiting lines.