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Tag: mobile database marketing


Total Results: 2

Data intelligence is not optional in mobile marketing
Published: December 12, 2008
By Alan R. Sultan

Marketers and content providers risk alienating their best customers -- and losing this valuable channel -- if they don't make effective use of data assets to drive intelligent, personalized conversations.

Boiling Crab restaurant chain uses QLess
Published: December 3, 2008
Cajun seafood restaurant chain Boiling Crab is using a mobile service from abInventio that seeks to eliminate waiting lines.