Tag: mobile devices

Total Results: 9

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Mobile will be integral in everything we do: CTIA exec

Published: October 11, 2011

SAN DIEGO – There have been a number of advances in mobility in the last 12 months, however marketers still need to have a sound mobile strategy to be able to reap the greatest benefits from their initiatives, per an executive at the CTIA Enterprise & Applications 2011 conference.

How new mobile devices affect the company’s efficiency

Published: August 25, 2010

By Michael Grossi

What role do mobile devices such as the iPhone, iPad, Android phones and BlackBerry play in the organization's business efficiency?

The iPad – is it really mobile?

Published: May 11, 2010

By Andy Bovingdon

The question has always been whether the iPad is a mobile device – it is somewhat bigger than a phone and you cannot make calls on it.

Will HP’s acquisition of Palm shake up the smartphone market?

Published: April 30, 2010

Hewlett-Packard believes the $1.2 billion it is paying to acquire Palm will accelerate its growth within the $100 billion-plus connected mobile device market. Will the gamble work?

Fifty-five times more mobile consumer electronics by 2014: ABI

Published: January 6, 2010

ABI Research is predicting that consumers will be extremely more mobile by 2014, 55 times more than they were in 2008.

Mobile, pullback of ad dollars are two biggest disruptors: KPMG

Published: February 6, 2009

New research from accounting firm KPMG shows that mobile devices and the pullback of advertising dollars are the two biggest disruptive forces today.

Consumers' mobile experience to improve drastically in coming years: CTIA panel

Published: April 3, 2008

LAS VEGAS -- The consumer mobile experience is going to be drastically different in the next few years, according to a panel yesterday at the CTIA Wireless 2008 show.

Adoption of converged mobile devices slow: Survey

Published: February 21, 2008

The wholesale adoption of a mobile device that combines several functions will take some time, according to a new dry-eyed survey of converged-instruments usage.