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Tag: mobile display ads


Total Results: 2

What makes a mobile display ad effective?
Published: March 31, 2011
By Pervez Sikora

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.

Omnicom agency OMD mandates third-party verification for mobile display campaigns
Published: February 25, 2009
Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.