Tag: mobile display advertising

Total Results: 4

Procter & Gamble proves mobile advertising is a given: Published: January 21, 2011; Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
Why click-through rates don�t make sense in mobile: Published: August 11, 2010; By Elizabeth Joy Zalman
As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.
What does Google�s $750M purchase of AdMob mean for mobile advertising?: Published: November 10, 2009; Google Inc. has signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium.
Eyeblaster helps brands, agencies track consumer behavior: Published: September 30, 2008; Eyeblaster announced Channel Connect for Search for brands and ad agencies to track consumer behavior.