Tag: mobile email

Total Results: 34

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Creating mobile opportunities within email marketing

Published: August 3, 2011

By Manny Ju

Here are three ways that marketers can create mobile opportunities within their email marketing programs.

Mobile email cannibalizing Webmail to place functionality over form

Published: May 18, 2011

With the growth of mobile email, marketers should focus on the content in emails over appearance, according to a new study.

British Airways mobile email campaign garners 250K app downloads

Published: February 11, 2011

A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donate

Published: February 16, 2010

The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.

How to tailor emails for new mobile platforms

Published: December 29, 2009

By Len Shneyder

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California’s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

How to mobile-optimize holiday email campaigns

Published: December 1, 2009

Consumers are increasingly using their mobile phones to access emails, making it important for marketers to mobile optimize their email campaigns this holiday season.