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Tag: mobile first


Total Results: 26

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Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2015
Published: January 20, 2015
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event.
Mobile FirstLook was refreshingly not Mobile Same Look
Published: January 16, 2015
By Jeff Hasen

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

Does mobile-first leave the customer behind?
Published: December 9, 2014
By Russ Somers

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, American Eagle Outfitters, Twitter, New York Times, Deloitte, eBay's StubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.
Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2014
Published: January 21, 2014
Mobile Marketer presented its Mobile FirstLook: Strategy 2014 conference on Wednesday and Thursday, Jan. 15 and 16, in New York. Here are some pictures from the event.
Omni Hotels exec: Facebook's relevant ad push annoys some followers
Published: January 17, 2014
NEW YORK—An Omni Hotels executive at Mobile FirstLook: Strategy 2014 pointed to a few challenges that the hotel company is still seeing on social as the new medium matures.
Optimized emails ineffective without pre, post engagements
Published: January 17, 2014
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
Digitas exec: Brand interest grows in holistic approach to mobile
Published: January 17, 2014
NEW YORK—A DigitasLBi executive at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference said that mobile is making the need for an agency more crucial than ever for brands to align the fragmented medium under one holistic strategy.
Apple settlement reflects FTC's struggle to keep up with mobile
Published: January 16, 2014
NEW YORK - A Kelley Drye & Warren attorney at Mobile FirstLook: Strategy 2014 said that Apple’s settlement with the Federal Trade Commission for in-app purchases was not a surprise as regulators struggle to keep pace with how quickly mobile is evolving.
Key tips for a mobile-first approach to marketing
Published: December 6, 2013
By Ivka Adam

Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.