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Tag: mobile first


Total Results: 39

   Displaying: 1 - 10

Time Inc. doubles down on appeal to women with mobile-first sites
Published: February 4, 2016
Time Inc. is taking a mobile-first stance on two new Web sites that focus on beauty and career content, furthering the brand's appeal to women.
How Unilever leverages core consumer insights for mobile success: Mindshare exec
Published: January 22, 2016
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
Huffington Post exec: Social media, mobile are news distribution gateways
Published: January 22, 2016
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
MCordis exec: Mobile offers opportunities for personalized engagement at scale
Published: January 22, 2016
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2016
Published: January 22, 2016
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
Be valuable to consumers with a comprehensive app strategy: Forrester
Published: January 21, 2016
NEW YORK – A Forrester research analyst at Mobile Marketer's Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
Google exec: Leverage omnichannel touch points to drive app awareness
Published: January 21, 2016
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
L'Oreal bets on mobile startups to drive innovation in beauty sector
Published: October 30, 2015
L’Oreal wants to be a leader in the next generation of mobile innovation for the beauty sector by helping startups Cast Beauty and MikMak build their businesses.
Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Published: October 27, 2015
Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Clorox, TPN, Forrester Research, HSN, American Express, Foursquare, Google, mCordis, GrubHub, AKQA, Essence and Mobext.
Food & Wine serves up new mobile-first design centered on video
Published: October 22, 2015
Time Inc.’s digital foodie magazine Food & Wine unveiled a new makeover with a mobile-first strategy that focuses on video in response to the rise in its popularity for smartphone users.
Please click here to register now !