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Tag: mobile first


Total Results: 22

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Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2014
Published: January 21, 2014
Mobile Marketer presented its Mobile FirstLook: Strategy 2014 conference on Wednesday and Thursday, Jan. 15 and 16, in New York. Here are some pictures from the event.
Omni Hotels exec: Facebook's relevant ad push annoys some followers
Published: January 17, 2014
NEW YORK—An Omni Hotels executive at Mobile FirstLook: Strategy 2014 pointed to a few challenges that the hotel company is still seeing on social as the new medium matures.
Optimized emails ineffective without pre, post engagements
Published: January 17, 2014
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
Digitas exec: Brand interest grows in holistic approach to mobile
Published: January 17, 2014
NEW YORK—A DigitasLBi executive at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference said that mobile is making the need for an agency more crucial than ever for brands to align the fragmented medium under one holistic strategy.
Apple settlement reflects FTC's struggle to keep up with mobile
Published: January 16, 2014
NEW YORK - A Kelley Drye & Warren attorney at Mobile FirstLook: Strategy 2014 said that Apple’s settlement with the Federal Trade Commission for in-app purchases was not a surprise as regulators struggle to keep pace with how quickly mobile is evolving.
Key tips for a mobile-first approach to marketing
Published: December 6, 2013
By Ivka Adam

Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.

Mobile FirstLook 2014 New York Jan. 15-16: Macy's, Coca-Cola, Office Depot, Lowe's, Zappos, REI
Published: October 23, 2013
Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.
Challenging a skeptical view of the mobile-first approach
Published: June 28, 2013
By Kyle Pribilski

“Mobile first – well, kind of” published June 20, 2013 in this publication really had very little to do with the concept of mobile first or the fundamentals of deploying a mobile strategy across your brand.

Mobile first – well, kind of
Published: June 20, 2013
By Matt Goynes

Mobile may not make sense for every marketer and industry out there.

Why be mobile-first when you can be mobile-always?
Published: February 19, 2013
By Vanessa Horwell

This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).

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