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Tag: mobile first


Total Results: 44

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Announcing Mobile FirstLook 2017 New York Jan. 18
Published: September 23, 2016
Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Google and Forrester Research.
Honda's site redesign blends mobile, storytelling and information
Published: June 27, 2016
Honda has revamped its Web site with a mobile-first design that provides a seamless experience for on-the-go consumers interested in real-time information.
Jolly Rancher breeds mobile success focusing on social content over apps
Published: May 11, 2016
NEW YORK – A Hershey’s executive at the MMA Mobile Marketing Leadership Forum discussed the power of tailoring content to different social media platforms based on respective user behavior, a strategy that drove a 12.5 increase in hard candy sales for the marketer.
XO Group sees 50pc of readers on mobile following extensive transformation
Published: May 11, 2016
NEW YORK – The CEO of media company XO Group said at the MMA Mobile Marketing Leadership Forum that a drastic shift to appeal to mobile-first consumers resulted in a two-month retention for 50 percent of mobile readers for The Knot.
Keds' photographers capture content best for GIFs and mobile-first formats
Published: April 28, 2016
NEW YORK - A Keds executive at the Forrester Marketing 2016 Forum emphasized that while marketers should not focus entirely on digital, the brand still employs a mobile-first perspective in content creation, starting with optimal smaller-screen formats, such as GIFs, and building out from there.
Time Inc. doubles down on appeal to women with mobile-first sites
Published: February 4, 2016
Time Inc. is taking a mobile-first stance on two new Web sites that focus on beauty and career content, furthering the brand's appeal to women.
How Unilever leverages core consumer insights for mobile success: Mindshare exec
Published: January 22, 2016
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
Huffington Post exec: Social media, mobile are news distribution gateways
Published: January 22, 2016
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
mCordis exec: Mobile offers opportunities for personalized engagement at scale
Published: January 22, 2016
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2016
Published: January 22, 2016
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
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