Tag: mobile games

Total Results: 65

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

Kumho Tire engages consumers with branded mobile racing game

Published: January 3, 2011

Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.