Tag: mobile games

Total Results: 44

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.�s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob�s network, driving close to 15,000 downloads of its TowerMadness mobile game.

Red Bull mobile effort engages Formula One fans off-season

Published: January 19, 2010

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.

Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game

Published: January 4, 2010

Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins� Creed 2.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

�Twilight Saga: New Moon� taps AT&T for multichannel campaign

Published: November 11, 2009

Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.

Alpine sponsors Rally Master Pro iPhone racing game

Published: November 4, 2009

Alpine Electronics Inc. is the launch sponsor of the Rally Master Pro racing game for Apple�s iPhone and iPod touch.

Warner Bros. discloses aggressive mobile plans in Q&A

Published: October 19, 2009

Warner Bros. Entertainment is planning to increase its mobile distribution and wireless business for its ever-growing portfolio of content.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong�s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.