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Tag: mobile games


Total Results: 44

   Displaying: 1 - 10

Snickers ties first branded mobile game to in-store marketing
Published: February 23, 2010
Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.
Mobile banners drive 15,000 game downloads in 3 days
Published: February 4, 2010
Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.
Red Bull mobile effort engages Formula One fans off-season
Published: January 19, 2010
Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.
Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game
Published: January 4, 2010
Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins’ Creed 2.
Disney outlines mobile strategy
Published: December 31, 2009
A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.
Disney rolls out paid Muppets app
Published: December 18, 2009
Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.
“Twilight Saga: New Moon” taps AT&T for multichannel campaign
Published: November 11, 2009
Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.
Alpine sponsors Rally Master Pro iPhone racing game
Published: November 4, 2009
Alpine Electronics Inc. is the launch sponsor of the Rally Master Pro racing game for Apple’s iPhone and iPod touch.
Warner Bros. discloses aggressive mobile plans in Q&A
Published: October 19, 2009
Warner Bros. Entertainment is planning to increase its mobile distribution and wireless business for its ever-growing portfolio of content.
Mochi Media taps Zong for mobile payments
Published: October 5, 2009
Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.
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